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1.02 Understand career opportunities in marketing to make career decisions. PROGRESS OF MARKETING . Activities of marketing have changed & grown through the years Marketing was first only thought of with distributing a product/service Then it grew to include: Selling Promotion
department store managers, marketing managers, and product managers.
real-estate agents focus on selling, while advertising agents focus on product promotion.
Both Marketing and Medical Careers :
Marketing research – (the “Sherlock Holmes” of marketing. These investigators look for clues to what customers need and want as well as why customers do what they do. They accomplish this by targeting a specific group of people and collecting information about their attitudes, values, needs and demographics.
Researchers tools include- questionnaires, phone surveys, interviews,etc.
Catching the attention of the consumer in such a fast-paced environment is an exciting challenge for advertisers. But catching their attention is only part of the job.
They also need to persuade consumers to buy their products over those of the competition.
Advertisers use a variety of media to communicate with customers:
Newspapers, magazines, billboards, catalogs, television, internet, and radio.
Product managers use the information gathered by researchers and advertisers to “give life” to the final products.
They create, test, and decide how a product will be packaged.
This must be accomplished in a timely, cost-effective manner by directing and coordinating all aspects of the product.
Otherwise known as Channel Management.
They process orders, respond to customer questions on product availability and delivery, handle complaints and returns
Customer service professionals work in many different areas of a company:
sales, order processing, credit, marketing, or product/service development.
Public relations professionals are the “advocates” for a company.
They strive to build and maintain positive relationships with the public- including other businesses, employees, and people outside the company.
Tasks include: anticipating problems, handling complaints, communicating with the media, and building a company’s image.
Public relations professional must be able to speak and write clearly and persuasively.
the “customer” is the foundation of marketing.
From determining what makes consumers tick, to understanding their buying behavior, marketers need to know how people behave. You can gain some of this knowledge through studies in psychology and sociology.
It takes math skills to:
From the BLS – Occupational Outlook Handbook
Let’s see how you do….
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?