4.09 Understand career opportunities in Marketing to make career decisions

1. 4.09 Understand career opportunities in Marketing to make career decisions 4.00 Understand promotion and intermediate uses of marketing-information.

2. 5-7 5-8 Career Opportunities • Identify types of businesses that offer careers in marketing. • Almost all have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. • The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. http://marketing.about.com/cs/marketingjobs/a/careers.htm

3. Career Opportunities • Contrast marketing careers with careers in medicine. • Lots of different areas to work in and good pay • Both require training and professional level skills • Explain why jobs in marketing provide career potential. • Many different areas in marketing that you can specialize in • Growing a business often results in growing your career and income

4. Career Opportunities • Describe the following marketing careers: • Marketing research – learn about the markets • Advertising – reach out and attract customers • Product management – build sales • Distribution/Warehousing – channel management • Sales – getting the customer to buy • Retailing – working with the end user • Service marketing – marketing intangibles • Customer service – making the customer happier • Public relations – improving the company’s image

5. Career Opportunities • Describe well-recognized traits and skills needed for success in marketing careers. • Honest and trustworthy • Knowledgeable (about sales and product) • Enthusiastic • Technically savvy • Reliable • Self-motivated and goal oriented