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Update Advertising & Marketing (P) Ltd.

Update Advertising & Marketing (P) Ltd. Projecting The Cable Movie Channel as a National Media Option. The Regional Cable Movie Channel. The Regional Cable Movie Channel is present throughout the country. Its the most cost effective option to reach out your target Audience.

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Update Advertising & Marketing (P) Ltd.

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  1. Update Advertising & Marketing (P) Ltd. Projecting The Cable Movie Channel as a National Media Option

  2. The Regional Cable Movie Channel • The Regional Cable Movie Channel is present throughout the country. • Its the most cost effective option to reach out your target Audience. • The channel is always on the prime band ensuring definitive reach and penetration. • It commands the highest reach in the C & S category. SOURCE :TAM, WEEK 3

  3. The GRP Tableau SOURCE :TAM, WEEKS 1-3

  4. TVR HSM 1.4 1.2 1 *Cable Regional *Zee Cinema 0.8 *MAX TVR *Star Gold *UTV Movies 0.6 *FILMY *B4U Movies 0.4 0.2 0 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 TIME BAND Cable Dominates The Movie Genre SOURCE :TAM, WEEKS 1-3

  5. GRP SHARE HSM FILMY 4% B4U Movies 2% UTV Movies 5% Cable Regional 32% Star Gold 18% Cable Regional MAX Zee Cinema Star Gold UTV Movies FILMY B4U Movies Zee Cinema 19% MAX 20% Cable Dominates The Movie Genre SOURCE :TAM, WEEK 3

  6. Cable Dominates….3 • The figures prove that cable by far is the most watched movie channel. • It has the necessary stickiness to grab the audience by its eyeballs. • The primary reason for this is the cable operators’ sheer inventory. • Satellite Movie channels can never match such a inventory.

  7. Cable Dominates….4 • Movies are scheduled by local consumer demand. • Movie timings are extremely suitable and adjusted to prime time serial timings. • This makes Cable a perfect compliment to a planners selected basket of mainline channels.

  8. Power Cuts on your Ad spends! • It is a known fact now that power cuts are a part of life with the on going energy crisis in the country. • Power cuts range from 1 hour to even up to 12 hours in certain cities. • Imagine the implications on your pre scheduled spots on satellite channels. • Cable Operators schedule their movies according to the load shedding schedule in their respective areas. • Almost zero OTS loss due to power cuts!

  9. Implications on the ROI • It has been a known fact that cable has always generated huge GRP’s. • In fact it is the leading Movie Channel in terms of Reach and GRP. • A strategically planned activity on cable, which compliments the main plan can tremendously boost its effectiveness. • Such a strategy can rope in sizeable GRP’s and will only strengthen the ROI as cable spends are minimal when compared to rest of the selection.

  10. Cable: The Potential • Right from the beginning Update saw the potential in the cable channel as a national advertising option. • Update brought in professionalism to the channel which drove numerous successful corporate campaigns for brands in all categories. • Update managed to reverse the traditional view of cable and brought in advertisers like HLL, P&G and Colgate to endorse the channel. • Throughout Update has projected itself as the via media through which the advertiser can enjoy the benefits of cable without worries.

  11. Cable: As You always Desired • Update calls for a changed opinion about the channel by offering: • Prime Time Spot Buys • RODP Slots • Branding Opportunities • Scrollers. • This is possible only because of Updates sheer inventory in terms of advertising time on the cable channel and exclusive breaks.

  12. Cable : A National Channel • Our Infrastructure ensures seamless activity across markets against a single RO. • Economies of scale ensure the lowest cost on HSM and National packages. • Flexibility in terms of Night / Afternoon spots make advertising on cable very similar to satellite channels. • Much Higher Reach and GRP than the contemporary Movie channels in the same Footprint (HSM). • Regional Cable is a National Movie Channel

  13. Update: A Background • Update Advtg & Mktg. was formed in 1993 with the sole aim of taking Cable to the corporate advertiser as an advertising media. • Down the line Update realised the potential of the medium and its implications on the media industry. • It has been instrumental in promoting the Cable channel as an integral part of a media campaign. • At the same time Update has successfully transformed the Cable operators outlook towards corporate ads. • It promoted the use of sophisticated technology and methods to enhance the look and feel of cable ads to the level of satellite channels.

  14. Update: A Background • We believed in finding more and better ways of exploiting the mediums potential. • Update is totally dedicated to Cable industry and enjoys a preferred status with the operators. • This Solid Base is the reason for comfort levels enjoyed by clients while advertising on through Update.

  15. CLIENT LIST FOOD/ BEVERAGE CADBURY INDIA PILLSBURY CHAKKI FRESH ATTA KELLOGS INDIA NATURE FRESH ATTA PARLE PRODUCT LTD. NESTLE INDIA LTD. TATA TEA SOCIETY TEA PERFETTI INDIA HEINZ INDIA FRITO LAYS INDIA LTD. ITC BRITANNIA WRIGLEY NUTRINE CONFECTIONERY FMCG HUL P & G COLGATE PALMOLIVE LTD. GODREJ SOAPS LTD. GILLETE INDIA LTD. WIPRO DABUR MARICO HENKLE JYOTHI LABORATORIES S.C. JOHNSON NGO’S PSI-SAADHAN CLINIC UNICEF CRY

  16. BANKING & FINANCE HDFC ICICI BANK UNIT TRUST OF INDIA MAX NEW YORK LIFE STANDARD CHARTERED BANK CITIBANK CANBANK MUTUAL FUND THE MUTHOOT GROUP MANAPURAM METLIFE AEGON RELIGARE COLD DRINKS COKE INDIA PEPSI FOODS RASNA FROOTI • ELECTRONIC/DURABLES • THOMPSON MULTIMEDIA • GODREJ GE APPLIANCES • WHIRLPOOL HOME APPLIANCES • TIMEX • HMT • GODFREY PHILLIPS • MIRC • TELECOM • TATA INDICOM • BPL MOBILE • ESCOTEL • SPICE TELECOM • MAXTOUCH – ORANGE • ESSAR • VODAFONE • BHARTI AIRTEL

  17. MEDIA TIMES OF INDIA MID DAY DIVYA BHASKAR STAR TV SONY TV CHANNEL V CARTOON NETWORK SETMAX THE WALT DISNEY DISCOVERY RETAILING SHOPPERS STOP PANTALOONS BIG BAZAR PIZZA HUT WESTSIDE HEALTHCARE DABUR ALEMBIC PHARMA HIMALAYA DRUG CO. RANBAXY PFIZER WYETH LTD NOVARTIS HANSA PLAST BOOTS PIRAMAL GLAXO SMITHKLINE BEACHAM GODREJ SARA LEE BAYER INDIA GARMENTS OSWAL WOLLEN MILLS LTD. OXFORD SHIRTINGS JOHN PLAYERS

  18. LIFE STYLE MARUTI ALTO COMPAQ IMAX ADLABS GILLETE TANISHQ TITAN REEBOK AUTOMOBILES HERO HONDA CASTROL LOTTERY PLAYWIN REAL ESTATE TATA HOUSING DEVELOPMENT LIQUOR UB GROUP-KING FISHER ZINGARO MCDOWELL SHAW WALLACE SAND PIPER 8 PM MYSORE BREWERY POLITICAL PARTIES INDIAN NATIONAL CONGRESS BAHUJAN SAMAJ PARTY SAMAJWADI PARTY AND MANY MORE……

  19. REACH DEFINITELY & CONFIDENTLY

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