Vibrant Channels Inc. Order Fulfillment Challenges – Get control now!!. Ram Subramanian email@example.com Vibrant Channels Inc Booth # 16. NorCal OAUG Training Day 2008. Learning Objectives. Overview of Order Fulfillment Process Components Challenges Closer Look
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Head of Enterprise Solutions division of Vibrant Channels Inc.
Functional Consultant, with over 12 years in Oracle E-Biz suite implementations – Finance, Distribution, Planning and Manufacturing modules.
Oracle Customer Advisory Board Member for OSFM and pioneer in OSFM implementations.
Senior Program Manager (Consulting) at Cisco Systems, San Jose, handling global programs.
Manufacturing Application Specialist (Consulting) at Qualcomm, San Diego.
Implementation Lead for several rapid implementations in Bay area with Quovera.
Business Analyst (Consulting) with Alcoa Fujikura Limited.
Over 15 years experience in Finance and Accounting in India.
CPA and Management Accountant (CIMA).
Do we understand the depth and importance of the order fulfillment process?
Lets look at some familiar scenes..
No status on delivery
Wrong part delivered
Dead on arrival
Poor customer service
Bound, no way to escape
Swear, no more business!
Low Customer Satisfaction !!
Limitations in planning and scheduling…
Attrition … Drop in revenues
Eroding bottom line!
What could change this to ….
Serving right things, at the right time, with a smile….
Sales force bring orders to the company.
Order fulfillment is the whole gamut of processes that bridges this gap, between orders and customer deliveries.
Order fulfillment should among other things ensure highest customer satisfaction with
The customer has to get the goods ordered.
Revenue Booking Process
Pick & Pack
Comply with legal requirements
Synchronize shipment points
Coordinate with Logistics
Coordinate with customs
Extended Supply Chain
Regular Supply Chain
Order fulfillment is extended in the After Sales area.
RMA Management, Replacement and Service provision are tasks of Order Fulfillment processes.
The objective sounds simple – get the customer the goods ordered; but in achieving this...
Challenges for Order Fulfillment starts with the very nature of the process.
What are the current practices of automation?
What are the challenges in current automation?
What are the opportunities for improvement?
What are the complexities in Part management?
Why is it critical to manage the parts?
What cross functional impacts to be aware of?
What solution options are available?
How to effectively use available solutions?Challenges in Focus
Transfer to Staging
Enter Shipping Details
& Generate Docs
Effective fulfillment involves over 15 steps, accessing at least 10 forms in Oracle.
“I want to automate the end-to-end order fulfillment process effectively.”
“I want a system that is user-friendly and business rule driven.”
“I want a system where I can control the automation and overrule as required to match business conditions.”
“I want the system to be intuitive and to provide full visibility to its processing.”
“I want the system to help reduce errors, improve productivity and save time.”
“Order fulfillment is very critical to ensure customer satisfaction.”
“To meet our commitments in this area…”
- Pick Release Background Process
- Delivery based picking and shipping
- Quick Shipping
- XML and EDI Gateways
- Extensive business rules in WMS Module
Part Management in Order fulfillment is a critical function.
Complexity comes from the way parts are manufactured and marketed.
Engineering Change Orders, leading to product revisions add further complexity.
Where the management is conscious of ensuring maximum cost savings and usage of available inventory, the part management becomes totally critical.
Part management also has customer and legal dimensions, making it a totally complex area.
Opening the Pandora Box..
Complexity in Part Management arises due to various types of relationships that could exist for a part.
Engineering Change Orders
Manufacturing to Marketing Part Number:
Customer specific part numbers:
Oracle E-Business suite supports the following features:
Order fulfillment requires support for the following:
Importantly, order fulfillment requires the part management to be dynamic to support
Order fulfillment is a critical process, that converts orders booked into revenues.
Customer satisfaction and continued support is a direct outcome from an effective order fulfillment process that meets customer expectations.
The fulfillment process is a complex one involving many steps that are cross functional.
Oracle E-Business suite supports various features to support the process.
Opportunity exists to refine the process and design the system to meet the changing dynamics.
Q & A
For additional information:
Please visit www.vibrantchannels.com
Email : firstname.lastname@example.org