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Sharp Printing, AG

Strategic Plan. Sharp Printing, AG. Where Sharp Printing, Ag is Today. Market Follower Following HP in product development Late to the market with new technology Price Taker Lack of innovation forces us to price products under the competition. Sharp Printing, Ag: Plan for Change.

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Sharp Printing, AG

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  1. Strategic Plan Sharp Printing, AG

  2. Where Sharp Printing, Ag is Today • Market Follower • Following HP in product development • Late to the market with new technology • Price Taker • Lack of innovation forces us to price products under the competition

  3. Sharp Printing, Ag: Plan for Change • Innovation • Develop new technology • New Products • Be first to the market with new printers • Proactive • Make the competition react to us

  4. New Mission and Vision Statement • Mission Statement • Sharp Printing, AG is committed to bringing the newest in printing technology to customers at marketing leading prices to increase shareholder value. • Vision Statement • Be the premiere printing resource for home and office.

  5. The Journey • Innovation • Increase R & D • Add additional engineers • Strategic Alliances • Partnerships help share costs • Production • Shorten time from prototype to mass production

  6. Road Blocks • Change in Focus • Employee Buy-In • Cost • New Technology • Time • Beat competition to market with new printer

  7. Resources • Space • Expanded research department • Time • Dedicated team to complete new printer project • Contract negotiation for partnership • Materials • New ink cartridges for printer • Plastics for printer production

  8. Project Structure

  9. Project Schedule • Project Time Frame • Start to Finish – 18 months • Project Tasks • Project Scope • Product Research • Technology Development • Prototype Build • Product Testing • Marketing Plan • Production • Delivery

  10. Project Gantt Chart

  11. Project Cost Estimate • Total Cost Estimate • $6,250,000 • Breakdown by Task • Project Scope - $100,000 • Product Research - $500,000 • Technology Development - $3,100,000 • Prototype Build - $200,000 • Product Testing - $100,000 • Marketing Plan - $200,000 • Production - $2,000,000 • Delivery - $50,000

  12. Risk Assessment for Cost Overrun:Fishbone Diagram Management People Engineers Scope Outsource Pressure Project Cost Overrun Specs. Parts Time Frame Suppliers Materials Methods

  13. Projected Return on Investment • Sale Price • $200 • Project Sales • 37,500 units • ROI • ($7,500,000 – $6,250,000)/$6,250,000 • 20%

  14. Project Result • Rebrand Sharp Printing, AG • Market Leader • Price Setter • Innovator • Drive growth • New product launch every 18 months • Critical for growth • Increase shareholder value

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