S ocial media in hr

1. Social media in hr PRESENTED BY bit social media Cadillac Area Human Resources Association - March 20, 2014

2. About us WHO WE ARE Locally grown utility marketers. Established in 2010, we have worked with 150+ businesses throughout Michigan and beyond. What we do Social Media Marketing: Daily Management to consultations across multiple networks. Facebook is our specialty! Web Development & Hosting: Effective & Affordable, local and attentive. SEO & Mobile friendly designs, as we work mainly in WordPress.SEO Services: Ranging from standard site optimization to large aggressive campaigns. “Let your customers follow you!" Bit social media, llc bitsocialmedia.com

3. Primary social networks: 01. facebook Facebook would be the second most populated country in the world – behind China! 1.31 Billion Monthly Active Users. 02. linkedin 277 Million registered users, globally! 03. twitter 241 Million Monthly Active Users (but almost a billion registered users!) Facebook 1.31 billion linkedin twitter 277 million 241 million Bit social media, llc bitsocialmedia.com

4. AGEBREAKDOWN: AVG. AGES BY NETWORK Twitter skews towards younger audiences, while LinkedIn gains more ground with an older demographic. Bit social media, llc bitsocialmedia.com

5. Network breakdown • Main Advertising Platform • Integrates w/ all others • Largest User Base • Pages can msg users • Controlling Neg. Feedback • Facebook Ads • Managing Pages • Building Fanbases • B2B/P2P Networking • Referrals, reccom. • LinkedIn Groups • Building Online Trust • Skills endorsement • Potential Employees/Employers • Live updates, #’s • Up-to-the-second • Active in Metro areas • Wide reach, low trust • Partial to spam • Offical brand feeds • Neg. Feedback • linkedin • twitter • facebook Bit social media, llc bitsocialmedia.com

6. HR overview: REcruiting Talent management MANAGING RISK TEAM BUILDING RECRUITING Talent management TEAM BUILDING MANAGING RISK Top talents are drawn to Businesses with an attractive online presence. Creating social and cooperative work environments Using social media internally to build and strengthen ties in the workplace. Controlling the many risks the new era of social media brings to business. Bit social media, llc bitsocialmedia.com

7. Recruiting: one-way conversion tools Recruiting: two-way conversion tools NEWSPAPER ADS JOB postings CAREER FAIRS Within the office Grow & utilize linkedin Job seekers finding you Bit social media, llc bitsocialmedia.com

8. Using linkedin torecruit: Original + Creative Designs High quality materials User friendly website Online sales presence Low start up cost Ease of entry into the market New company in a market of established players The ability to expand into new markets via online sales Able to extend the product line to include new offers Ease of entry into the market Meeting high demand in a short period of time 1. Talent finder 2. Company & career pages 3. Sponsored jobs Tap linkedin groups Bit social media, llc bitsocialmedia.com

9. Recruiting Start In-House! Recruiting through those you know is faster, and yields better quality candidates than using an ad or job posting. Because your network is such a valuable resource for your recruiting efforts, invest time to keep those connections alive, &to expand them! Networking events and meet & greets are difficult to fit in a busy schedule, but when it comes time to hire an employee they can save you a great deal of effort. Bit social media, llc bitsocialmedia.com

10. using facebook to brand for talent: Post Interesting content Post employee experiences It’s a long-term investment: Make them beautiful: Use a strategic mix of photos, videos, links and information to keep your audience engaged. Let your employees shine! Show their contributions and your appreciation for them. Facebook is an everyday tool, many missed opportunities cannot be recovered. Be patient! Custom cover photo and graphics, visually appealing to visitors. Design career pages Engage prospective hires Give prospects insight No silver bullets! Bit social media, llc bitsocialmedia.com

11. Talent management: Private social networks Social reputation mgmt Social performance mgmt Social learning #1 – Use Alumni groups for boomerang hiring. #2 – Join and positively influence conversations. #3 – Use performance feedback to motivate employees. #4 – Offers a fun and interactive method of professional development. Bit social media, llc bitsocialmedia.com

12. Team building • Event Scheduling: Social media enables communication and collaboration on events! Instead of emails, and dozens of responses, create a Facebook group for your event, and follow comments directly. Employees can access information through social media any time, anywhere, at home or at work. • Employee Recognition: Announcements traditionally made in a company-wide meetings can be made just as effectively through social media. Publicly recognizing employees, sharing info on positive performances, or introducing new team members. • Communications: Social media gives co-workers opportunities to communicate on a personal level; it allows team members to conveniently communicate with each other, in person or as a group, after work hours, bringing them closer together as colleagues. Bit social media, llc bitsocialmedia.com

13. employee training 1. Create a safe place for employees to share their concerns before going online. 2. Outline what is considered confidential information. 3. Be clear on the consequences of your employees’ online activities relating to your company. 4. Designate a go-to person to answer employee questions about your company on social media. 5. Educate employees and discuss the proper ways to engage with others online. 6. Make sure employees understand what is considered illegal. 7. Reflect the company’s culture. Bit social media, llc bitsocialmedia.com

14. Managing risk • Contrary to popular belief, if controlled appropriately, social media has shown to increase • productivity and employee engagement, and foster innovation through collaboration. Bit social media, llc bitsocialmedia.com

15. employee communication • Your employees are using social media. They’re connecting with friends and brands on • Facebook, networking with professional contacts on LinkedIn or following relevant • Tweets, all from their computers at work or on their smartphones. • Instead of talking at them, talk with them! Bit social media, llc bitsocialmedia.com

16. voice of the employee • As Social Media has matured, so has people’s ability to voice their opinions. This has • raised employees’ expectations of how they should be heard. Bit social media, llc bitsocialmedia.com

17. Employer branding & Reputation management • You have to look at reputation management as an on-going strategy that you need to invest in before a crisis happens. Present your brand in the best light possible, minimizing risk at every turn. Bit social media, llc bitsocialmedia.com

18. Q+A We welcome your comments & questions!

19. Contact us: Want to learn more from Lindsey and Will? Drop us a line! bitsocialmedia.com lindsey@bitsocialmedia.com, will@bitsocialmedia.com 231-878-2664 @bitsocial Facebook.com/bitsocial WEBSITE: EMAIL: TELEPHONE: Bit social media, llc bitsocialmedia.com

20. THANKS FOR YOUR TIME! This presentation is available for your review on at: bitsocialmedia.com/cahra