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Cultivating the Next Generation of Philanthropists

Cultivating the Next Generation of Philanthropists. Assessment. Why do you want to engage younger donors? Aging volunteer and donor base Donors to represent who your organization serves, or wants to serve Tired of asking the same donors to carry the fundraising load Transfer of wealth.

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Cultivating the Next Generation of Philanthropists

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  1. Cultivating the Next Generation of Philanthropists

  2. Assessment Why do you want to engage younger donors? • Aging volunteer and donor base • Donors to represent who your organization serves, or wants to serve • Tired of asking the same donors to carry the fundraising load • Transfer of wealth

  3. Define Who do you want to engage? • What skills and talents? • Sectors of the business community? • Where do you need help? • What demographics are you missing in your board, volunteers and donors?

  4. Points of engagement • Board • Events • Direct response • Social media • Family opportunities • Community service organizations • Volunteer committees

  5. Moving through the Pipeline • How to get volunteers and donors more involved • Chief fundraisers role in board development • Expanding the circle of donors and volunteers

  6. Measuring success • Recruitment of new volunteers and donors • New gifts • Engagement of next generation families

  7. Measuring success • New volunteers: 48 • First-time donors from events: 267 • New donors from Bookless: 374 • Board members recruited from committees: 5

  8. Contact Jenni Collins • Executive Director, Madison Public Library Foundation • jcollins@mplfoundation.org

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