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Geert Hofstede ´s cultural dimensions and Edward Hall ´s dimensions

Geert Hofstede ´s cultural dimensions and Edward Hall ´s dimensions. http://www. geert - hofstede.com. Hofstede. Power Distance (PDI) Individualism versus collectivism (IDV) Masculinity versus femininity (MAS) Uncertainty avoidance (UAI)

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Geert Hofstede ´s cultural dimensions and Edward Hall ´s dimensions

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  1. GeertHofstede´s culturaldimensionsand Edward Hall´s dimensions http://www.geert-hofstede.com

  2. Hofstede • Power Distance (PDI) • Individualismversus collectivism (IDV) • Masculinityversus femininity (MAS) • Uncertaintyavoidance (UAI) • Long-term versus short-term orientation (LTO) • Indulgenceversus Restraint (IVR) • http://www.youtube.com/watch?v=PVbkjobD8ao&lr=1&feature=mhsn

  3. High vs. Low Context CulturesEdward Hallhttp://edwardthall.com/ • Low-Context cultures: What is said is precisely what is meant • Messages are explicit • Words carry most of the information in communication • High-Context cultures: The context of the message— the message source, his or her standing in society or in the negotiating group, level of expertise, tone of voice, and body language—are all meaningful • Less information is contained in the verbal part of the message • More information resides in the context of communication (background, associations, basic values of communicators) MONOCHRONIC VS POLYCHRONIC CULTURES: Timeis money“ USA, „Thosewhorusharrivefirstatthegrave (Spain), „Beforethetime, itis not thetime; afterthetime, it´s toolate“ (France) PROXEMIC – DISTANCE, SPACE (in-group, outgroup, physicalspace…), e.g. friendshippatterns, „size“ offamily, guanxi „touch“ coulture – to show intimity in ads

  4. Whichculturaldimensions (HofstedeandHall)? Whatproduct? What mix? • http://www.youtube.com/watch?v=cT8L1Gms07Y • http://www.youtube.com/watch?v=sSLPEwvVvN0 • http://www.youtube.com/watch?v=JK_NinOmFWw • http://www.youtube.com/watch?v=v1vvLQd53Ps • http://www.youtube.com/watch?v=YOpAVz-ntCs (I can) • http://www.youtube.com/watch?v=BGPIszdcCcc (Ikeahundstol)

  5. CanadavsCzechRepublichttp://geert-hofstede.com/canada.html

  6. Finlandvs Francehttp://geert-hofstede.com/finland.html

  7. GermanyandGreecehttp://geert-hofstede.com/germany.html

  8. IranandPolandhttp://geert-hofstede.com/iran.html

  9. Portugal andSlovakiahttp://geert-hofstede.com/portugal.html

  10. SpainandSwedenhttp://geert-hofstede.com/spain.html

  11. Taiwan and USAhttp://geert-hofstede.com/taiwan.html

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