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Media Literacy

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  1. Media Literacy Sarah Coyston

  2. What is Media Literacy? Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media. Students in today’s world need this literacy more than at any other time in human history. Our challenge, as teachers, is to remain current and critical in our knowledge in a world characterized by accelerated change in media. -Media Awareness Network.

  3. Implementing Media in Teaching ----Prior Learning: • Gary Anaka Brain Coach • Proven that “Information in your brain does not exist in isolation. Everything is connected to everything else. All new learning must connect to prior learning. When you introduce a new concept, it has to find a place in those already established memory networks.” • Teachers can take advantage of the media by linking something well known to a subject they are teaching.

  4. Positive Effects of Media Literacy • Media literacy education can be the spark that encourages students to learn. • Hooking students and getting students energized about a topic makes students more ready to learn. • Media is around students in so many ways everyday. It is a constant part of children’s lives. So incorporating media literacy into lessons is simple because of the students’ vast interest. It’s not an add-on into the lesson or something teachers must do on top of their lessons. Instead it is simply part of the lesson. In the amount that is comfortable for the teacher. • It opens up different avenues for students and creative possibilities. • Throughout the curriculum, teachers and education administrators are discovering ideas to engage and motivate children in the classroom using the students’ common attraction in the media. • Skills such as critical thinking, reading and writing can undertake current meanings for students by using media. • Textbooks can be joined or exchanged with lessons and activities inspired by contemporary culture.

  5. Television Skills learned by incorporating media through television: • Critical thinking • Fostering consumerism • Establishing standards of behaviors and lifestyles • Citizenship • Reading and writing • Journalism • point of view • Story structure • Teaching to understand Media in TV and what we should be aware of • Reasons the message was sent • Fully understand messages effectively • Make better use of the media • Have an educational perspective on the media • Implications in the messages • Bias of communication


  6. Parent Support • Like most things in schools, parent support is a great asset for teachers because it allows more learning to take place at home. • Parents can give their children recourses that connect to what they are learning at school. • Parents can encourage their children to watch educational TV as well as make positive choices in what they watch.

  7. Bilbliography • Media Literacy Awareness Video http://www.youtube.com/watch?NR=1&v=7HXmawarM0w&feature=endscreen • Assignment: Media Literacy (elementary school intro) Video: http://www.youtube.com/watch?v=IysHjKE2D-Y • http://commercialfreechildhood.org//aboutus.htm • http://www.commercialexploitation.org/events/consumingkids.html • http://www.media-awareness.ca/english/index.cfm • http://www.media-awareness.ca/english/resources/educational/lessons/elementary/violence/ftv_media_violence.cfm • http://www.cbc.ca/ageofpersuasion/ • http://www.michaelgeist.ca/content/blogsection/0/126/ • http://openmedia.ca/ • http://rabble.ca/books/reviews/2011/03/consuming-schools-commercialism-and-end-politics