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Discuss factors influencing conformity. Factors influencing conformity. For this Learning Outcome, we’ll be looking at: Minority Influence Groupthink Culture. Social influence. Majority Influence Minority Influence. Minority influence.

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factors influencing conformity
Factors influencing conformity
  • For this Learning Outcome, we’ll be looking at:
  • Minority Influence
  • Groupthink
  • Culture
social influence
Social influence
  • Majority Influence
  • Minority Influence
minority influence
Minority influence
  • European Psychologists were critical of their American counterparts preoccupation with conformity and the power of the majority influence.
minority influence1
Minority influence
  • European Psychologists were critical of their American counterparts preoccupation with conformity and the power of the majority influence.
  • Why might this be the case?
minority influence2
Minority influence
  • How would history play out if majority influence were the only social influence?
minority influence3
Minority influence
  • Can you think of an example from history where the majority have conformed to the minority?
  • How about in your own life?
slide8

Imagine that you are in the minority and you want the majority to conform to your ideas.

  • How could you go about doing that?
minority influence4
Minority influence
  • Make notes on Minority Influence.
  • You will be adding to them later.
minority influence5
Minority influence
  • Moscovici et al. (1969).
    • Two confederates and 4 naïve participants.
minority influence6
Minority influence
  • Moscovici et al. (1969).
    • Two confederates and 4 naïve participants.
    • Confederates call “green” to subset of blue slides.
minority influence7
Minority influence
  • Moscovici et al. (1969).
    • Two confederates and 4 naïve participants.
    • Confederates call “green” to subset of blue slides.
    • About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)
minority influence8
Minority influence
  • Moscovici et al. (1969).
    • Two confederates and 4 naïve participants.
    • Confederates call “green” to subset of blue slides.
    • About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)
    • About 8% overall conformity in such circumstances. (92% not)
minority influence9
Minority influence
  • Moscovici et al. (1969).
    • Two confederates and 4 naïve participants.
    • Confederates call “green” to subset of blue slides.
    • About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)
    • About 8% overall conformity in such circumstances. (92% not)
    • Lowered threshold for perception of green among experimental participants - genuine conversion.