1 / 7

Business Objectives

Business Objectives. Increase Sales to Increase Profit Digital Channels to Reach, Acquire, Retain Customers -Online and Offline - WordPress - Sales, Entertain, Educate - Youtube - Entertain, Add Value -Twitter- Community, Awareness - Facebook - Customer retention, reduce acquisition costs

heman
Download Presentation

Business Objectives

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Objectives • Increase Sales to Increase Profit • Digital Channels to Reach, Acquire, Retain Customers -Online and Offline • -WordPress- Sales, Entertain, Educate • -Youtube- Entertain, Add Value • -Twitter- Community, Awareness • -Facebook- Customer retention, reduce acquisition costs • -Email- Customer retention, increase order size • -Mobile- Loyalty

  2. Why not Adwords,PPC, FB Ads? • Community surrounding outdoor gear prefer organic means of finding what they like • Cost per acquisition • Many free means of virally spreading the brand

  3. Target Audience Males (19-28)Females (23- 30) • Outdoor Enthusiasts • Outdoors Enthusiasts • College Students • -QR Codes • Professionals Focused in areas with active lifestyles (CA, CO, OR, VT, WA,UT, NH, ME, etc.)

  4. SEO • Diverse External Links to Our Page • -Popularity of Links • -Keyword focused • Kew Word Focused Title Tags, Anchor Text, Plain Text, Subpages, Headings etc. • Link-To related pages

  5. Key Performance Indicators • Inbound links will have different coding • -Allows tracking of needed improvement • Increase ordersize • Customer Retention • Reduce abandonment- Content Rich • Set monthly goals for improvement • Analytics • -Website Traffic- which days are most busy?

  6. Outcomes of Successful Campaigns • Viral Coefficient • - Consumer Ambassadors • Low Bounce Rate • -Content Driven Web Page • Customer Lifetime Value • Loyal, Engaged Community • -Advocacy

More Related