View from the private sector HESA Benchmarking July 2011

1. View from the private sectorHESA BenchmarkingJuly 2011 Alan Jenkins Exec. Vice President Kaplan Europe

2. Agenda

3. Kaplan is the largest division of The Washington Post and has grown from a small test prep provider to become one of the worlds largest diversified education companies Overview of Kaplan

4. Kaplan serves over 1 million students each year from Certificates through to Masters programmes on -campus and online • Established in 1938 • First European business in 2003 • 30 Countries • 600 campus locations • 33, 000 employees • 150,000 students in Europe Overview of Kaplan

5. Kaplan established a major presence in the UK in 2003. We have evolved from a specialist accountancy trainer to become one of Europe's largest diversified education companies. Kaplan Europe

6. The way we benchmark is a function of the quality of data, the scale of our operations and our strategic aims Sometimes it is easy….e.g. UK ACA training • Aim • To maintain our position as market leaders by achieving above average pass rates and high client satisfaction • External • Pass rates • Internal • Pass rates sliced and diced by office, tutor, employer and delivery • Multiple student & employer satisfaction surveys Benchmarking

7. In some other operations benchmarking is a challenge: Benchmarking

8. Every business unit need some form of effective benchmarking to continually improve • Benchmarks matching our strategic aims are wide ranging meeting a range of educational, social and commercial targets including: • Best employer • Highest student satisfaction • Market share • SEO ranking Benchmarking

9. We aim to build high quality, lasting partnerships with good universities. • A good university partnership for Kaplan means that the student, the university and Kaplan will benefit. • Kaplan will use some aspect of its expertise and scale to do something that meets student demand and the strategic aims of the university. • Before entering a partnership we seek to ensure: • Strategic commitment at a senior level • Collaborative and long term approach • Desire to work together to maximise the student experience University partnerships

10. Kaplan International Colleges partner with sixteen universities providing pathway programmes • UAE: • Institute of Applied Technology • US: • North Eastern University • University of Utah • China: • Northern Consortium Partner • Australia: • University of Adelaide • Murdoch University • UK: • Bournemouth University • City University • Cranfield University • University of Glasgow • University of Liverpool • Nottingham Trent University • University of Sheffield • Brighton University • Westminster University We have other University partnerships in the UK and globally on non pathway programmes Pathways

11. KIC looks at a range of indicators – external and internal Pathways

12. Our first UK partner was Nottingham Trent University which has been a success for the university, our students, UK HE and UK plc Pathways

13. Kaplan Open Learning is a partnership with the University of Essex – It is online, data rich with few opportunities for external benchmarking Open Learning

14. Data is reviewed regularly and reported either daily, weekly or monthly but compared to targets not benchmarks Open Learning

15. Any questions?