Tour Guide Dan Shaul Senior Advisor & Partner American Coupon Services

2. CouponJungle Safari Tour Guide Dan Shaul Senior Advisor & Partner American Coupon Services

3. Agenda • Introduction • Bar codes then and now • Types of coupons • Digital Couponing • Fraud • Q & A

4. Who is ACS • Single Source Coupon Redemption Service • Retailer/Association owned • Largest retailer/Association based coupon company • 43 states • Over 1200 companies • Over 2800 store fronts • Nearly 17 million coupons annually

5. Bar Codes GS1 interim UPC-A/GS1-128 GS1 Databar

6. GS1 Benefits • Smaller area needed • Coupons • Multi purchase requirements • Start & stop dates • Serial control options • Fruits and vegetables • Traceability • Accuracy • Increased POS efficiency • 2nd party funding

7. Types of coupons • Traditional • In Ad • Internet or print at home • Loyalty program • Digital

8. Traditional Coupon? • FSI’s-Sunday papers • Aisle dispensers • On product • Giveaways

9. In-ad Coupons What makes it an “in-ad” Coupon? Which is an “in-ad” coupon?

10. Internet or Print at Home

11. Loyalty Card

12. Digital Coupon This coupon is completely DIGITAL. It is acquired, presented at POS and is presented to the manufacturer in electronic format only. NEVER touches paper!!

13. Digital Process Complex

14. Digital Process Simple Customer acquires digital coupon Presented at POS Validates offer Redemption service

15. Fraud • Retailer Coupon Acceptance Policy • Quantities • Employee expectations • Expiration dates • Internet coupons • High value or free coupons • Leverage technology • POS blocking • GS1-Data Bar

16. Best Practices • Submit coupons at least monthly • Create a coupon policy • Fill in purchase amounts when needed • Use single source redemption agent • Work with your redemption agent and supplier to reduce chargebacks • Enroll for Counterfeit Coupon Alert Notification emails

17. Questions & Answers American Coupon Services Single Source Coupon Redemption Service 1-877-GROCER1 www.americancouponservices.com