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EMC and Microsoft Alliance Overview. Accelerating to the Cloud and Aligning Big Data Strategies. Name Title Date . Microsoft Environments Are Increasing In Complexity . Physical Infrastructures Are Too Static To Address This Complexity. Challenges. Increasing Workloads

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emc and microsoft alliance overview

EMC and Microsoft Alliance Overview

Accelerating to the Cloud and Aligning Big Data Strategies




microsoft environments are increasing in complexity
Microsoft Environments Are Increasing In Complexity

Physical Infrastructures Are Too Static To Address This Complexity


Increasing Workloads

Apps, Users and Data

Management Complexity

Increasing Cost and

IT Inefficiency

Increasing App Availability

and Recovery

three phase journey to the private cloud
Three Phase Journey To The Private Cloud


Lower Cost


Improve Quality of Service


Improve Agility









% Virtualized

Phase 1

IT-Owned Applications

Phase 2

Mission-Critical Applications

Phase 3Run IT as a Business

virtual infrastructure effect for microsoft
Virtual Infrastructure Effect For Microsoft




emc and microsoft
EMC and Microsoft

Most compelling platform to create, share, and use information

EMC and Microsoft

Helping you accelerate to the Private Cloud






Enterprise Platform

LOB Applications














Most compelling infrastructure solutions

to store, protect, and virtualize

Microsoft information



emc and microsoft a unique alliance
EMC and Microsoft: A Unique Alliance

EMC/MS shared view of importance of information

16+ year, continually expanding partnership

Broad and deep partnership across products and services

Joint sharing of intellectual property

EMC participates in Microsoft Technology Adopter Programs (TAPs) and Rapid Deployment Programs (RDP)

EMC participates in Microsoft Technology Adopter Programs (TAPs) and Rapid Deployment Programs (RDP)

Significant internal deployments of each other’s technology

Thousands of joint customers

CEO-sponsored worldwide go-to-market alliance

Quarterly executive reviews

16+ Microsoft Gold/Silver Competencies

21x Time Partner of Year

2,700+ consultants worldwide

Cooperative Support Agreement

Equipment in Redmond labs

Leading Microsoft consultancies

award winning leadership and certification
21 time Partner of the Year

Recognized by Microsoft

Demonstrated a superior level of expertise

Focused on delivering significant customer value

The Value of Microsoft Gold Certification Leadership

Expertise to optimize the use of Microsoft tools and solutions.

Improved customer satisfaction with superior Microsoft support

Enhanced efficiency

Accelerated and predictable project deployments

Award Winning Leadership and Certification
why emc consulting for microsoft
Why EMC Consulting For Microsoft?


Proven deployment experience that speeds implementation and minimizes risk

Hundreds of SharePoint engagements

Over one million Exchange users migrated

Hundreds of thousands of desktop deployments

Hundreds of innovative user experience and enterprise search designs

Tested and documented Proven Solutions and best practices to reduce TCO


Thought leaders with elite certifications provide in-depth expertise and insight

Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM

Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards

Partner Relationships

Comprehensive alliances leverage the leadership and innovation of complimentary organizations

Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV

Microsoft Gold Certified Partner with 16 Competencies

21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award

Participant in Microsoft Technology Adopter Programs (TAPS)

emc microsoft global solutions
EMC Microsoft Global Solutions

Focusing On Best Practices For Journey To The Cloud


  • Private Cloud solutions and support for VMware and Windows Server Hyper-V

Tiered/ Unified Storage

  • Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP)

Backup and Recovery

  • End to end process automation/integration with native Microsoft tools

Business Continuity

  • Consistent, simplified data protection across Microsoft applications


  • Integration with Microsoft System Center and support for PowerShell


  • RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange

Content Management / Archiving

  • Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva
emc microsoft alignment areas
EMC/Microsoft Alignment Areas








Joint Alliance









emc today and future focus areas with microsoft
EMC Today and Future Focus Areas with Microsoft

Microsoft Hyper-V and Management

Deepen EMC storage integration with Microsoft System Center

Develop Microsoft “Fast Track” validated reference architectures

Exchange Server

EMC Proven solutions for Exchange 2010 (VMAX, VNX, Virtualization)

Exchange 15 planning and readiness (expected release 2H2012)

Enterprise SQL Server

Enterprise scalable SQL Server with EMC Flash and storage tiering

Develop Microsoft “Fast Track” validated DW reference architectures

4. Advanced Collaboration with SharePoint

EMC Proven Solutions (scalability, backup and recovery)

overview engineering and technology integration efforts
Overview – Engineering and Technology integration efforts
  • EMC Engineering alignment in Redmond
    • Dedicated EMC resources working directly with Microsoft product groups
    • Outputs: whitepapers, best practices, value-added alignment with current Microsoft products
  • EMC Product Groups
    • EMC Product management resources
    • Outputs: EMC product roadmap alignment and readiness with new Microsoft products
  • EMC Proven Solutions
    • EMC Proven Solutions team (Microsoft solutions lead, lab resources, marketing)
    • Outputs: Tested business scenarios, pre-sales implementation guidance/tools, training/readiness
  • Strategic Technical Integration
    • Senior EMC and Microsoft technology experts
    • Outputs: strategic platform alignment with view towards next 18months
emc support for microsoft virtualization
EMC Support for Microsoft Virtualization

Technology Integration and Extensions for:

Storage Management and Optimization

Backup and Recovery

Business Continuity

Proven Solutions Application Integration

SQL, SharePoint, Exchange, VDI

EMC Consulting Services Expertise

Gold Certified Partner for Microsoft Virtualization

Breadth of Service Offerings

maximize existing management processes
Maximize Existing Management Processes

Integrated And Automated Management

  • Integration with Microsoft System Center
  • Maximize ease of use for existing Microsoft environments
  • Utilize existing tools and knowledge
  • Manage physical and virtual infrastructure from single console
    • Planning
    • Deployment
    • Optimization
emc integration with microsoft system center and hyper v
EMC Integration with Microsoft System Center and Hyper-V

Microsoft System Center

SCOM Storage Visualization

EMC Management Packs for VNX, VMAX

Storage Visualization through System Center

Health Reporting on SAN objects

EMC PRO Pack for VMM

Detect when space is low on volume

Present administrator with option to migrate VMs to larger volume

System Center Orchestrator

Ability to provide workflow between System Center components

Examples: New storage volumes, add host to volumes

Customize Integration Packs

Microsoft Windows Server 2008 R2 Hyper-V

Storage Management and Optimization

PowerPath Virtual Edition

EMC Storage Integrator

Powershell Toolkit Storage Provisioning

Backup and Recovery

Hyper-V Parent & Child Protection

Application Protection

Business Continuity

Local & Remote Replication

Support for Clusters & CSVs

Storage Federation

Proven Solutions Application Integration

SQL, SharePoint, Exchange, VDI

automating emc storage functions
Automating EMC Storage Functions

Leveraging The Microsoft Tools You Know…

EMC has created PowerShell commands to automate storage functions such as..

  • Create new storage volumes
  • Create and assign LUNs
  • Provide server access to LUNs
  • Create snapshots
  • Remove volumes, LUNs, snaps

Enabling simplified management:

  • Rapid deployment of large scale storage and virtual machines
  • Automation of snapshots for VM deployment
  • Ability for end users to request new VM images while automating storage resources
ready for mission critical sql server
Ready for Mission Critical SQL Server

Tiered Storage

With EMC FAST Cache applications run twice as fast, with 80% less tuning

Reduced costs: 38% in acquisition & 45% in power/cooling

Increased CPU utilization: from 60% to 70% (case 1) and from 73% to 95% (case 2)

High Availability

Failover clustering with VMAX SRDF/CE can drive local site RTO in 41-45 seconds, and remote site RTO as low as 1 min 37 sec

Next generation backup/recovery solutions

85% reduction in back up storage utilization and drastically reduced backup times (4 days to 10 hours!)

Proven scalability and Performance

Documentum on SQL Server 2008 set ECM performance benchmarks

Advanced Data Warehouse and Business Intelligence Skills

Innovative Services like BI for Infrastructure

sql server 2008 r2
SQL Server 2008 R2
  • Data Warehousing – Fast Track and Parallel Data Warehouse
    • EMC is a Fast Track and PDW partner
    • Deep EMC investments in Microsoft labs and MTC roll-out
    • EMC Consulting services engagement with Dell and Bull
  • Bundles to compete with Exadata
    • Pre-configured HW configurations including Dell, potentially Cisco
    • Multiple workload support (DW and OLTP)
  • SQL Alignment – 4 Pillars
    • Business Intelligence: EMC Services Accelerator approach
    • Data Warehousing: EMC Services and pre-tested storage
    • Oracle migrations: EMC Consulting, Safe Passage program
    • Mission-Critical SQL Server
  • EMC Fully Automated Storage Tiering (FAST) integration
  • SQL Server 12 (Denali) Launch Partner
mission critical performance microsoft sql server and emc flash drives and emc storage tiering
Mission-critical Performance: Microsoft SQL Server and EMC Flash Drives and EMC storage tiering
  • Flash storage test results:
  • Response times up to 10x that of traditional storage
  • Delivers up to 30x more IOs than standard disks
  • Reduces energy requirements by up to 38%
  • No moving parts for high reliability
  • Storage tiering test results:
  • 2-8x application performance improvement
  • Up to 80% lower storage costs and less energy
exchange server 2010
Exchange Server 2010
  • Exchange 2010 Tested Solutions Program
    • New MS program providing implementation guidance for E2010
    • Focus on testing physical and virtual Exchange configurations
    • EMC engaged with Cisco and Dell – Hyper-V based scenarios
  • Synchronous API integration
    • Exchange provided API to enable 3rd party replication with E2010
    • EMC first partner to develop solutions around API
  • Exchange Solution Reviewed Program (ESRP) v3.0
    • Next version of MS program to test E2010 scenarios with storage
    • EMC has led storage vendors in ESRP entries in prior versions
  • Continuing conversations
    • TCO analysis - EMC Storage Calculator
    • SourceOne archiving positioning
    • Monthly engineering calls
optimizing microsoft exchange
Optimizing Microsoft Exchange

Your challenges…

EMC Delivers…

  • Point in time recovery
  • No need to go back hours and then roll forward
  • Autonomy
  • Recovery without engaging storage admin
  • Simple drag and drop
  • Recovery of a message, mailbox, server, or site

Exchange Recovery

Complex and time consuming

  • Single Tool
  • For replicas and recovery for all MS apps
  • Simple storage provisioning
  • Provision your own storage quickly

Exchange Management

Multiples tools, dependant on IT for storage

  • Exchange virtualization
  • Minimize HW costs, simplify management, and deliver higher service levels
  • Consulting Services
  • To help you transition to a virtualized Exchange environment

Balancing costs with meeting SLAs

Reduce cost and deliver on service levels

end to end capabilities for microsoft sharepoint

Content Management







Recovery, Archive

Virtual Infrastructure

Business Continuity


End-to-End Capabilities for Microsoft SharePoint

EMC Consulting Services

Strategize • Advise • Architect • Implement • Upgrade • Manage • Support

EMC Information Infrastructure

EMC helps you successfully plan, design, deploy, upgrade and manage SharePoint


Microsoft adCenter

The Impact Of Consolidation And EMC Infrastructure


Increase in storage utilization

  • “EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,”
    • Brian Garrett Vice President ESG Lab, Enterprise Strategy Group


Reduction in storage rack space


Savings in energy requirements


Reduction in overall TCO over 5 year period


21x Time Partner of Year

  • 16+ Gold and Silver Microsoft Competencies
  • 2,700+ consultants worldwide
  • Cooperative Support Agreement
  • Joint Use of Technology
  • CEO Sponsored GTM Agreement
  • Equipment in Numerous Redmond labs
top 5 reasons why emc for microsoft
Top 5 Reasons Why EMC for Microsoft

EMC and Microsoft have been engaged as strategic partners for over 16 years

EMC has over 300 published technical solutions and another 100 data sheets on Microsoft technologies

EMC is one of Microsoft’s Top Strategic Alliances

EMC has Hundreds of Microsoft Certified Professionals (MCPs)

Microsoft is one of EMC’s Top 5 customers with over 400 Unified Storage and 40 Symmetrix installed worldwide

getting started with emc
Getting Started with EMC


Strategize • Advise • Architect • Implement • Manage • Support


Tiered / Unified Storage

Virtual Infrastructure Management

Backup, Recovery , Archive

Business Continuity

Trust Governance Security

emc consulting consistently earns recognition from clients and industry peers
EMC Consulting consistently earns recognition from clients andindustry peers.

Ranked #1 in the US by Microsoft in number of technology deployments for 2009

Recognized for over twenty regional and global partner of the year awards, including:

2009 Global Partner of the Year Winner for Notes to SharePoint Transitions

2006 and 2008 Global Partner of the Year Winner for Business Process Integration

2005 and 2006 Global Partner of the Year Winner for Information Worker / Collaboration Solutions

2009 Global Digital Agency of the Year Finalist

2009 Notes Transition Partner of the Year

2009 Global Partner of the Year Finalist for Custom Development

2009 FAST forward Enterprise Search Innovation Award

Selected for participation in TAPs/RDPs for:

MOSS 2007, SharePoint 2010, Office 2007 & 2010, Exchange 2007 & 2010, Window 7, Forefront, SQL Server 2008, OCS, Surface, ASP.NET, Silverlight, Azure, FAST.

virtualizing exchange
Virtualizing Exchange



Software-as-a-Service (SaaS) Leader

70,000+ Exchange Mailboxes

Needed to provide increased service levels to customers

Support Microsoft Exchange 2010 mailbox capacities up to 25 gigabytes

Maintain superior levels of performance and availability

Cost pressure


EMC CLARiiON CX4 Networked Storage

EMC CLARiiON Virtual Provisioning

EMC Navisphere

EMC PowerPath

Business Benefits

EMC Virtual Provisioning Helped Increase Competitive Advantage in Exchange Hosting Market

94% Less Storage Infrastructure

Increased Storage Utilization by 20%

Deploy New Virtual Servers In Hours vs. Weeks

50% Savings In Power And Cooling

Time in hrs/secs



server virtualization

Powerand cooling

consolidate and virtualize applications
Consolidate and Virtualize Applications

Isle Of Man Government


Embarked on IT transformation to deliver efficient, customer led delivery of public services

Needed to improve service levels and performance in a cost efficient manner


Consolidate all critical applications in a single shared virtual cloud environment


EMC Celerra Flash Drives

EMC Celerra NS-120 and Celerra NS-480

EMC Centera File Archiver

Business Benefits

Increased performance by eight times

Improved storage utilization

Data recovery for key applications – 60 seconds or less

15% decrease in operating costs

Synchronized realtime data relocation for virtual machines environments

SAN capacity has tripled



Save money




consolidating sql server
Consolidating SQL Server

Microsoft adCenter


Needed to create a massively scalable foundation for Microsoft adCenter Business Intelligence (BI) platform

Massive data growth due to Yahoo! integration

Users require performance

Business and IT need to lower costs


Consolidated BI platform/application and IT infrastructure that provides capacity on demand


Virtual Provisioning

EMC Consulting Services

Business Benefits

92% savings in energy requirements

91% reduction in storage rack space

69% reduction in total cost of storage over 5 years

Increased storage utilization to 70%

Business Intelligence



Save money