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The Research Process step 6: Elements of Research Design. CHAPTER 6. Chapter Objectives. Understand the different aspects relevant to designing a research study. Identify the scope of any given study and the end use of the results.
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The Nature of Studies:
That city is a small city, and no information about the ethic values of its workers.
Also, the work ethic values mean be different to people in different cultures.
This profile would include details of their average age, earnings, nature of occupation, full-time/ part-time employment status, and the like.
The above information might help the manager to decide right away on the types of individuals who should be made ineligible for loans in the future.
The manager might ask for information regarding the competitors, with respect to the following:
1. the percentage of companies who have prices higher and lower than the industry norm.
2. the percentage of competitors hiring in-house staff to handle sales and those who use independent agents.
3. percentage of sales groups organized by product line, by accounts, and by region.
4. the types of distribution channels used and the percentage of customers using each.
5. percentage of competitors spending more dollars on advertising/promotion than the firm and those spending less.
6. Percentage of those using the web to sell the product.
If advertising is increased, then sales will also go up.
Does smoking cause cancer?
Are smoking and cancer related?
Are smoking, drinking, and chewing tobacco associated with cancer?
If so, which of these contributes most to the variance in the dependent variable?
The researcher tries to correlate the two by looking at deposits into different kinds of accounts (such as savings, certificates of deposit, and interest-bearing checking accounts) as interest rates changed.
The researcher offers them interest on what they save as followings:
Here, the researcher has created an artificial laboratory environment and has manipulatedthe interest rates for savings. He also chosen subjects with similar backgrounds.
A study can be done in which data are gathered just once, perhaps over a period of days or weeks or months, in order to answer a research question.
Studying people or phenomena at more than one point in time in order to answer the research question.
1. Would this be a causal or a correlational study? Why?
2. Is this an exploratory, descriptive, or hypothesis-testing (analytical or predictive) study? Why?
3. What kind of study would this be: field study, lab experiment, or field experiment? Why?
4. What would be the unit of analysis? Why?
5. Would this be a cross-section or a longitudinal study? Why?