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The Business Side of Social Media: A Study By the Coca-Cola Retailing Research Council. Heidi Reale , Price Chopper Michael Ross, Meijer Michael Sansolo, CCRRC North America. Ern Sherman Vice President, Industry Affairs. CCRRC is Composed of 6 Councils. North America Council Founded

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the business side of social media a study by the coca cola retailing research council

The Business Side of Social Media: A Study By the Coca-Cola Retailing Research Council

Heidi Reale, Price Chopper

Michael Ross, Meijer

Michael Sansolo, CCRRC North America

ccrrc is composed of 6 councils
CCRRC is Composed of 6 Councils

North America Council Founded

(Supermarkets)

North America Council Founded

(NACS Convenience)

Asia

Council Founded

2010

1978

1987

2000

2003

European

Council

Founded

Latin America

Council

Founded

Eurasia/Africa

Council

Founded

Reference - Confidential

Classified - Internal use

slide4

A Sample of Participating Companies:

250 Members from More Than 100 Companies

Reference - Confidential

Classified - Internal use

latest research includes
Latest Research Includes:

Reference - Confidential

Classified - Internal use

slide6

1

INTERNAL USE

Location for all studies

www.CCRRC.org

where we started
Where We Started

Lack of information on social media

  • What is it
  • Why it’s so popular
  • Who’s using it
  • What it means for business
just another day
Just Another Day

300 million tweets

584 million Facebook users

40% start before breakfast

And that’s just the beginning…

who s social
Who’s Social?

2011

15%

are <18 years old

40%

are 18-34 years old

45%

are over 35 years old

2013e

15%

<18 years old

35%

18-34 years old

50%

over 35 years old

slide10

Age Old Need, New Method

Primitive man

Modern man

Source: Google UX Team Research, The Royal Society, Biological Sciences

four key steps
Four Key Steps

CREATE

PARTICIPATE

UNDERSTAND

LISTEN

how to start
How to Start
  • Building a process
    • Internal and external tactics
  • Internal issues
    • Budget
    • Support
    • Alignment
download the study
Download the Study

www.ccrrc.org

Untangling the Social Web

insights from the front
Insights From the Front

Heidi Reale, Price Chopper

Michael Ross, Meijer