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TechMer LTD April 2012

TechMer LTD April 2012. Ma. Table of Contents. Key Persons The Need Product The Market: 4 Segments 1. Defense 2. Public Safety 3. Enterprise 4. High Rise Building Market Size Competitors Analysis Finance Highlight Investment. Key Persons. Itsick Ben-Tolila, CEO

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TechMer LTD April 2012

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  1. TechMer LTD April 2012 Ma

  2. Table of Contents • Key Persons • The Need • Product • The Market: 4 Segments • 1. Defense 2. Public Safety 3. Enterprise 4. High Rise Building • Market Size • Competitors Analysis • Finance Highlight • Investment

  3. Key Persons • Itsick Ben-Tolila, CEO • Various positions in Mer Group for the last 11years • Founded Mer Inc. as the FMF arm of Mer Group at 2003. • Since 2006 Itsick led the spin off of TechMer from Mer Industries Ltd and served as its CEO • Prior to TechMer, founded several start up companies • Served as Captain in the IDF technology unit • Holds BsC (Magna Cum Laude) in electrical engineering from the Technion and MBA from Tel Aviv Univ. • Asa Yanai, US Sales (Products) • Sales & Business Development Executive with an outstanding record in management, • marketing and sales responsibilities for major U.S. and global hi-tech, product and • service companies • Brings allot of experience working for Motorola 15 years developing of innovation • technologies and marketing products to consumer retail and public safety. • Nir Baroz, VP Engineering • Nir has more than 25 years experience in various management positions in the R&D • and engineering domains. • Prior to TechMer, Nir was Director of R&D at Amdocs and responsible for the • software development and custom delivery.

  4. The Need • Interoperability of various Radios & Non-Radios elements. 4

  5. The Product • The mACS interoperability Gateway Product Family • Network-Centric Solution • Interoperability for any Non-Radio and Radio • Gateway & Control Consoles

  6. The Market • Providing Interoperability solutions in four main seg 2 Defense Public Safety - First Responders 1 1 4 High Rise Building 3 Enterprise Communications 6

  7. 1. Defense • Mission critical communication solutions that support the battle space Command & Control mission of Modern Forces. Applications • Armored Vehicles Communications System. • Air Traffic Control. • Mission Plane. • Command & Control Centers. • Navy Solutions. • C4I Mobile Shelter. • Wireless Mesh Ad-Hoc Networks.

  8. 2. Public Safety – First Responders • Incident and disaster recovery communication for first responders • providing ultimate interoperability between different Emergency forces Market Size • Bottom up 2.75 Bn$ • Fire Departments: 1.75 Bn$ • Police Departments: 0.9 Bn$ • Federal Agencies: 0.1Bn$ Quotation “Emergency forces…need to share vital data or voice information across disciplines and jurisdictions to successfully respond to day-to-day incidents and large-scale emergencies. … In actuality, often cannot talk to some parts of their own agencies—let alone communicate with agencies in neighboring cities, counties, or states” (Safecom, Homeland Security)    Fire Departments 35,000 Police Departments 18,500 Federal Agencies 60

  9. 3. Enterprise Quotation “The merger of several bus companies into the MTA mandates an interoperability solution” (Senior Communications Engineer, MTA) • Providing state of the art solutions in Enterprise Interoperability • among organizations Market Size • Bottom-Up 3.9 Bn$ • Universities & Schools 2.2 Bn$ • Special facilities 1.5 Bn$ • Retail & Transportation 0.2 Bn$     2600 Universities 100,000 Schools 60 Transportation 5000 Special facilities 1,100 retail shopping

  10. 4. High-Rise In-Building Quotation “The ability to communicate with all parties including emergency forces such as the NYFD and EMS is essential for the security of our residents, such as World Trade Center Bank Of America” (source: Durst Real Estate) • Providing radio coverage and interoperability solutions to • High-Rise building for multiple agencies as a conclusion of Sep 11. Market Size • Bottom-up 7.4 Bn$ • NY: 1.86 Bn$ • US (apart of NY): 5.58 Bn$ Patent Pending Existing Buildings New Buildings    e.g. Bank of America World Trade Center 6,200 High Rise building in NYC 18,600 buildings rest of US

  11. Market Size Cumulative US Market Size is 13.9 Bn$ • Market Segments: • ~50% In-Building • ~20% First Responders • ~30% Enterprise

  12. Competitors & Position Price • Large players expensive, partial solution • High prices to compensate for huge organizational overheads • No full support for interoperability with other vendor equipment Raytheon Motorola Cisco ICRI • Was merged to Bosch Group for an aggregated price of 420MUSD Telex End-to-End Solution • Small players partial solution • Limited design & integration capabilities

  13. Competitive Analysis                             

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