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This article explores the balance between profitability and social responsibility in business, highlighting the importance of integrating CSR objectives into a company's strategy. It discusses the impact of CSR on long-term profits and the significance of incorporating social perspectives into business operations. The text emphasizes the need for businesses to go beyond good intentions and actively engage in activities that increase profits sustainably.
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What price sustainability? Bob Thompson & Qiulin Ke
CSR distracts from the economic role of businesses "there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits.”
corporations make more long term profits by operating with a social perspective “social responsibility objectives need to be built into the strategy of a business, rather than merely be statements of good intentions”
Conclusions – so far Increased incidence of CSR vocabulary CSR is part of good governance for larger firms No significant relationship institutional investors appear willing to invest in companies with strong CSR • Talking the talk • Walking the walk • Market risk • The clients view
