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The Evolution of Mobile Apps for Events

The Evolution of Mobile Apps for Events. Josh Dry Marketing Executive ShowGizmo. Something big has happened! . Smartphone Evolution is still early…. The creation of the Mobile App. iPhone App Store... the revolution Mobile Apps 1.0 = Web 1.0 Passive viewing

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The Evolution of Mobile Apps for Events

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  1. The Evolution of Mobile Apps for Events Josh DryMarketing ExecutiveShowGizmo

  2. Something big has happened!

  3. Smartphone Evolution is still early…

  4. The creation of the Mobile App.. • iPhone App Store... the revolution • Mobile Apps 1.0 = Web 1.0 • Passive viewing • Difficult to truly engage attendees • Long development cycle • Early mobile event apps were just “show guides”

  5. Evolution of Mobile Apps 2.0 • Then there was Web 2.0 and Apps 2.0 soon followed… • Information sharing • User generated content • Video & multimedia • Improved simplicity & usability

  6. iOS and Android Platforms Rule...

  7. Penetration of Mobile Event Apps • A key finding of the 2011 Meeting Technology Trends Survey was that 64% of meetings are already using a mobile app, or intend to add one this year. Another 16% intend to add one within three years. • Corbin Ball “If you don’t have an event app within the next year, your customers will be asking why not”…

  8. The truth about “Up-take”... • Percentage downloads vary – average 30% • Factors that affect uptake: • Smartphone penetration • Event Type • Marketing • Features of the app (least impact) • Beware the App Company “Spin Doctors”

  9. The Elusive ‘ROI’ - #ECME12 case study • Print costs • Relevance to your community • Carbon Footprint • Competitive edge • Extend the life of the event • Increase in Sponsorship $

  10. Top tips for getting an Event App… • Good UI • Don’t offer too many options • Less is more • Native or Mobile Web?

  11. Top tips continued… • Focus on Objectives • Keep updating your App • Bandwidth • Compliments face-to-face • Reporting

  12. Getting the right deployment… • Define your objectives • Understand who your attendees & exhibitors are and where they are • Choose a development partner • Spend time to plan

  13. What’s next? • IPS • NFC • “Gamification” • HUD

  14. Thank You! • Jo-Anne Kelleway – Info Salons Group • Joanne.Kelleway@infosalons.com.au

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