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How to Market Your Event and App. Mobile Apps for Events and Meetings. The typical meeting or event app can include many audiences from sponsors to exhibitors, but the most critical focus should be on attendees.

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Presentation Transcript
identify your audience

The typical meeting or event app can include many audiences from sponsors to exhibitors, but the most critical focus should be on attendees.

A mobile app allows you to communicate real-time information about your event your attendees have at their fingertips.

Your app should feature tools

that eliminate paperwork,

reduce the hassles associated

with traveling a

new city or

event venue,

enable attendees

to network and

share information.

Identify Your Audience
build awareness

Determine how to build awareness of your app with your attendees so they know about the app and how to find it.

  • Make the app available for download from your website and other mediums. Consider using a QR code for fast downloads.
  • Write a detailed description of your app explaining its features. Use relevant keywords.
  • Mention your app in supporting marketing efforts like brochures and direct mail.
  • Use social media to promote your app with links to download it.
  • Encourage your audience to spread the word about the app.
Build Awareness
add value

Your app should include all the information attendees, exhibitors and sponsors need.

Attendees need information including:

  • Session descriptions and speakers
  • Schedules and locations
  • Exhibitor listings and maps (possibly interactive)
  • Local restaurants, hotels, etc.
  • Social media access
  • The ability to receive push

notifications

  • Links to documentation

downloads

  • Feedback tools like surveys

and polls

engage

inform

connect

Add Value
monetize

Your app can include sponsorship opportunities to help defer the costs of development.

These can include:

  • Branding opportunities throughout different sections of the app
  • In-app banner ads
  • Full-screen ads or videos
  • Enhanced exhibitor listings with detailed information
  • Speaker or session sponsorship
Monetize!
contact us to learn more about the benefits of mobilizing your next event or meeting
Contact us to learn more about the benefits of mobilizing your next event or meeting.

www.usmotivation.com

information@usmotivation.com

1.866.885.4702