Pennsylvania is Aging! Is Your Library Ready? Allan M. Kleiman Altoona, PA July 20, 2007
Pennsylvania is Aging! • Good Afternoon • Thank You • Unique Perspective on the Topic • There is a shift in the Aging population happening all over the world! • Opportunity for us not a challenge!
Pennsylvania Is Aging! • Who in this room is a boomer? • What does that mean to you? • How do you look at growing older? • Different from your Parents? Or Grandparents
Pennsylvania Is Aging! • Who are “they?” • Currently, 35 Million Seniors • By 2030, 78 Million Seniors, close to 20% of the Population • That’s 1 in 5
Pennsylvania Is Aging! • How do we translate this demographic change into positive library services? • What are the implications? • But it is more complicated than that? • Question the notion that there is such a thing as “library services to older adults”
Pennsylvania Is Aging! • What is Library Service to older adults now? • What should it be in the future? • Is it on the same par as Children’s Services? Teen Services?
Pennsylvania is Aging! • Basis for Service Today…… • ALA RUSA RSS Guidelines for Library Service to Older Adults (1999) • Established Broad Principles for Service
Pennsylvania Is Aging! • How could you turn around your Library and create such a Service? • Why do we Have to? • Can’t we just do the same thing we’ve been doing for the last 100 Years? • Who Would Know the Difference? • ------The Boomers Would!!!!!!!
Pennsylvania Is Aging! • Boomers have always thought that they can change the world • Shift of what it means to grow older • Change in what retirement means • Change in almost all facets of American Life
Pennsylvania Is Aging! • What the Boomers are beginning to do is create a New Life Stage Between Careers and Old Age • Something that really has not previously happened! • And everyone in this room is going to be an active participant in the process
Boomer and Post Boomers • ‘the baby boomers will turn their golden years into an intense time of social activism, volunteerism, and lifelong learning.” “In retirement, the Woodstock generation will still be trying to change the world.” • (Prime Time by Marc Freedman)
Pennsylvania Is Aging! • How will this effect our libraries? • The Boomers “force” us to look at Library Services to Adults and Older Adults in a different way! • Now--3 Groups of Older Adults • 40-60, 60-80, 80-100 • Active vs. Inactive
Pennsylvania is Aging! • Now……we need to create library programs that serve the 3 generations: • Boomers, Older Adults and the Elderly • We need to continue what we have been doing plus expand to serve this “new generation!”
Boomer and Post Boomers • The Boomers give us an opportunity to change the library from a passive entity to one which is a catalyst • The library will become the center of town in every community-- • to be the place for public debate and discussion • to allow for individual instruction • allow for group learning and discovery
Pennsylvania Is Aging! • We want to HOOK the Boomers in Now! • Many have not used the Library in years • Re-introduce the Library/Services • We need to get the Boomers Out of Barnes & Noble! • Boomers are going to redefine retirement and we want our Libraries to be a part of that
Pennsylvania Is Aging! • Boomers will be looking for Places for • Information • Recreation • Education • Socialization • What Better Place Than Your Library?
Pennsylvania Is Aging! • Most difficult Boomer to attract? • Men or Women? • Have not used the library very much • Rarely took the kids to the library • Bought paperbacks at B&N • Library collections are women oriented • Men’s Books are Fewer
Pennsylvania Is Aging! • What do the Boomers want? • Want it NOW! • Don’t Want to Wait! • Expect Good Customer Service! • Can go Elsewhere! • Are Internet savvy! • Don’t really need libraries!!!!!!
Pennsylvania Is Aging! • …..this post-World War II generation, healthier than their parents, will expect the 21st century library to be a cross between the traditional library, a 24/7 learning center and a community college. • Allan M. Kleiman
Pennsylvania Is Aging! • “Boomers won’t be content with a collection of large-print books, and all the library staff will have to be involved in providing services, not just the Outreach Staff. There will be a new kind of adult and older adults services created to lure the Boomers into Libraries.” Allan M. Kleiman
Pennsylvania Is Aging! • “Boomers will expect creative, exciting and stimulating programming and exhibits, enhanced technology, small meeting rooms and large spaces for discussions.” Allan M. Kleiman • Libraries need to acknowledge this new exciting challenge that’s coming and get ready and plan for it………..
Pennsylvania Is Aging! • So this is an opportunity for Revolution • So this is an opportunity to change • So this is an opportunity for us to develop a new vision of what growing older is • So this is a new direction in library services to the baby boomers, older adults and the elderly
Pennsylvania Is Aging! • Now, we know all the facts— • What Can we do? • What are some ideas to rethink your library and the services that we provide? • Here are some suggestions-----
Ideas--The Physical Library • Layout • Circulation/Self-Check Out • Coffee/Food/Prune Juice Bar/Teas • Conversation Areas • Drive-thru window • Policies….are they “senior” friendly
Ideas--Marketing • Traditional plus-- • Web based marketing • E-Mail (not text message) • RSS Feeds • Podcasts • Cell Phones • Other Technology….we don’t know
Ideas--Marketing, cont. • Begin Now-----Reaching Out to People at their Workplace • Begin to borrow ideas from the Boomer Gurus---- • Ken Dychwald, www.agewave.com • Mary Furlong, www.maryfurlong.com
Ideas--Civic Engagement • What is Civic Engagement? • Volunteering • Fundraising • Boomers working with Seniors • Develop a Senior Services Advisory Board • Develop a Talent/Exchange Pool • Develop a Volunteer/Exchange Pool
Ideas--Collections • How will they Change? • Traditional plus • 24/7 Library • E-Books (According to Overdrive, Readers are 44 Years old and 70% Women) • E-Music, E-Video
Ideas--Collections, cont. • Retirement • Financial Security • Travel, Leisure • Caring for Aging Parents • 2nd Career Information • Volunteer Opportunities • Course/School Opportunities
Ideas--The Library Should Becomes a Community Info Center • Community Information Board • Volunteer Opportunities • Employment for Seniors (Boomers) • Center for Transitioning from Full time work to part-time work or plain retirement
Ideas--Technology • What’s Next? • What Type of Training Are You Doing? • Boomers will want the latest gadget • Use the library for training • Implications, Library Staff stay abreast of latest technology and train • Gaming & Seniors
Ideas--Technology • Social Networking & Older Adults • Blogging • Seniornet.com • ThirdAge.com • Eons.com • Cranky.Com • Eldr.Com
Ideas--Programming • Traditional plus? • Not your grandma’s BiFolkal kit • Reflect Culture, History, Times of the 60’s, 70’s, 80’s and 90’s (Nostalgia) • The Rolling Stones vs. Big Bands • Idea: Hold a Festival!
Ideas--Programming, cont. • Start Now to Hook (40-60 Year Olds) • Retirement • Investing • Humanities Based Programming • National Issues Forums
Ideas-Programming Structures • Look at Models: • Elderhostel • Centers for Retirement • Community Colleges • Joint-Courses (Partnerships)
Pennsylvania is Aging! • 25 Ideas to Serve the Active Older Adults and the Baby Boomers
“Senior Spaces” • New Concept in Library Service • Libraries for the Future • Old Bridge Public Library • Why are we doing this? • Natural Progression in the development • Everyone wants their place in the Library
“Senior Spaces” • Opened June 8th, Phase I • 3 Generations of Older Adults • What will we have? • Places to sit, relax, enjoy a book or a cup of coffee • Computers, widescreen, special software
“Senior Spaces” • TV/VCR/DVD Player • Phonograph/CD/Cassette Player • Cable TV Playing • Memory Case for Display/Discussion • Books, etc. etc. arranged by subject in a bookstore like atmosphere
“Senior Spaces” • Phase II, Summer • Document this Project on the Web • Continue to Develop our Advisory Board • Begin to get our “Classroom Ready” for September • Integrate this space into everything we do---”summer reading club”
“Senior Spaces” • Phase III, Fall 2007 • Develop Daily Programs that meet the needs of all 3 generations • Partnering with SENIORNET • Continue to Find Additional Partners, local hospitals, etc. • End of 2008, Mainstream Service!
Resources • Baby Boomer Headquarters (www.bbhq.com) • Reinventing Aging: Baby Boomers and Civic Engagement (Harvard School of Public Health) www.reinventingAging.org • Civic Ventures (www.civicventures.org) • Libraries for the Future (www.lff.org)
Resources • Boomer Project (www.boomerproject.com, Matt Thornhill) Newsletter • WHCOA 2005 (www.whcoa.gov) • ALA WHCOA Site (http://cs.ala.org/ra/whiteouse) • John Beck, Got Game (How the Gamer Generation is Reshaping Business Forever) and look at OCLC Newsletter No. 267
Resources • …..article The Big Bang, discusses how to create environments for the Boomers and the Gamers (Jan-Feb-March 2005)
Pennsylvania Is Aging! • Libraries need to acknowledge this new exciting challenge that’s coming and get ready and plan for it……….. • So, I presented some ideas--I hope that you begin to think about the demographic changes that are coming and how your library can be a POSITIVE force for the Baby Boomers
Pennsylvania is Aging! • Do it For Your Mother! • Do it for Your Grandmother! • Do it for Yourself! • Re-think what you do for older adults, now! And in the future……….
Pennsylvania is Aging! • Remember…………….. • WHO ISN’T AGING! • Thank You!
Pennsylvania Is Aging! • Presented by • Allan M. Kleiman • Assistant Library Director, Old Bridge Public Library • Past Chair, ALA’s Library Service to an Aging Population Committee • firstname.lastname@example.org