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Quiz February 28 th

Quiz February 28 th. 1. ______ is when copies are sent (free) to individuals who influence purchases. Primary circulation Guaranteed circulation Circulation verification Pass-along readership Controlled circulation.

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Quiz February 28 th

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  1. Quiz February 28th

  2. 1. ______ is when copies are sent (free) to individuals who influence purchases Primary circulation Guaranteed circulation Circulation verification Pass-along readership Controlled circulation

  3. 2. When purchasing Newspaper ad space which of the following is NOT one of the characteristics of General Rates? • Advertisers are outside the newspaper’s designated market area • Includes national advertisers • Are up to 75% higher than local rates • Advertisers conduct business within the designated market

  4. 3. Newspapers • Are moving away from on-line digital editions • Are best for National campaigns • Are read primarily by younger people • Are losing readership

  5. 4. Which of the following is an example of Support Media Magazine Billboard TV Radio Newspaper

  6. 5. Who won the Oscar for best picture Sunday night? • The Artist • Big Trouble in Little China • Star Wars in 3D • Kung Fu Panda II

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