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Growing a Quality FB Base

In today's digital landscape, acquiring fans effectively is crucial for maximizing engagement and return on investment. This overview explores intelligent fan acquisition techniques, showcasing why fans are valuable and how to optimize their engagement. We delve into the challenges of previous strategies, highlighting the importance of custom audiences in targeting relevant demographics. Learn how a focus on multi-touch customer journeys and social media campaigns can drive fan loyalty while addressing legacy issues that hinder progress. Discover actionable insights to enhance your Facebook marketing efforts.

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Growing a Quality FB Base

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Presentation Transcript

  1. Growing a Quality FB Base Custom Audiences, ROI, & Engagement

  2. Overview • First, the wrong way to acquire fans • Why fans are attractive • Intelligent fan acquisition • Optimizing fan engagement • Multi-touch customer journeys

  3. Legacy Issues Contests were used to build a fan base Indonesians were 24% of the fan base Indonesians are not the target market

  4. USA & CA FB traffic is engaged & appealing

  5. Indonesian FB traffic is not appealing

  6. “Intelligent” Fan Acquisition • Custom Audiences isolated 1,200,000 past version owners – a 42% match rate • Macro revenue covered 66% of costs • Result = Fan CPA reduced 66%

  7. Driving Maximum Value

  8. Multi-Touch DR Customer Journey Social Media Non-Brand Keyword Search ReTargeting Banners In-Prod-Mkting SEO Attention Interest Desire Action Amplify Loyalty eMail Brand Keyword Search Affiliate 3rd Party Banners eDM List > FB Ad > Corel.com > Site Retargeting > Trial > IPM/eDM > Purchase

  9. Thank you

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