growing a quality fb base
Download
Skip this Video
Download Presentation
Growing a Quality FB Base

Loading in 2 Seconds...

play fullscreen
1 / 9

Growing a Quality FB Base - PowerPoint PPT Presentation


  • 104 Views
  • Uploaded on

Growing a Quality FB Base. Custom Audiences, ROI, & Engagement. Overview. First, the wrong way to acquire fans Why fans are attractive Intelligent fan acquisition Optimizing fan engagement Multi-touch customer journeys. Legacy Issues. C ontests were used to build a fan base

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Growing a Quality FB Base' - heather-ferrell


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
growing a quality fb base

Growing a Quality FB Base

Custom Audiences, ROI, & Engagement

overview
Overview
  • First, the wrong way to acquire fans
  • Why fans are attractive
  • Intelligent fan acquisition
  • Optimizing fan engagement
  • Multi-touch customer journeys
legacy issues
Legacy Issues

Contests were used to build a fan base

Indonesians were 24% of the fan base

Indonesians are not the target market

intelligent fan acquisition
“Intelligent” Fan Acquisition
  • Custom Audiences isolated 1,200,000 past version owners – a 42% match rate
  • Macro revenue covered 66% of costs
  • Result = Fan CPA reduced 66%
multi touch dr customer journey
Multi-Touch DR Customer Journey

Social Media

Non-Brand Keyword Search

ReTargeting

Banners

In-Prod-Mkting

SEO

Attention

Interest

Desire

Action

Amplify

Loyalty

eMail

Brand Keyword Search

Affiliate

3rd Party Banners

eDM List > FB Ad > Corel.com > Site Retargeting > Trial > IPM/eDM > Purchase

ad