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MKT 421 Week 2 Individual Assignment Solving the Problem: Five-Step Marketing Research Approach Presentation//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-2-individual-assignment-solving-the-problem-five-step-marketing-research-approach-presentation<br><br>MKT 421 Week 2 Individual Assignment Solving the Problem: Five-Step Marketing Research Approach Presentation<br><br> <br>Instructions:<br>Purpose of Assignment<br>The purpose of this assignment is to place students in the active role of<br>a marketing manager with a problem threatening the organization's<br>survival. Students will respond to a specific scenario that requires them<br>to address the concepts both critically and creatively to solve the<br>scenario's dilemma.<br>Assignment Steps<br>Resources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8:<br>1.t207-227; Ch. 9: pg. 242-257; Week 2 video<br>Scenario: You are the marketing manager for a local nonprofit charity<br>whose funding is based on membership fees. You've noticed a severe<br>drop in new memberships and a decline in repeat memberships, which<br>is threatening your organization's ability to survive and grow. You have<br>decided to implement the Five-Step Marketing Research Process to<br>help understand the problem and create solution strategies to<br>implement.<br>Create a 10- to 20-slide (not counting the cover slide and reference<br>slide) Microsoftu00ae PowerPointu00ae presentation with speaker's notes on the<br>Five-Step Marketing Research Approach detailing how you will use<br>each step to solve the membership issue the local nonprofit charity is<br>facing.<br>Address the following in your role as marketing manager:<br>u2022tDefine the Five-Step Marketing Research Approach and discuss the<br>importance of research in marketing.<br>u2022tDescribe each step of the Marketing Research Approach (one slide<br>for each step) in detail including its goal, and create an example aligned<br>to the scenario above to illustrate how that stage would be implemented<br>toward the problem's solution.<br>u2022tDefine the two types of research data this process gathers and their<br>pros and cons. Share examples of each type that would be useful in<br>solving the scenario.<br>u2022tCompare and contrast the Five-Step Process with two alternative<br>methods for conducting marketing research. What are the pros and<br>cons of each?<br>u2022tDefine what it means to differentiate a service and provide an<br>example to illustrate how the local nonprofit charity in the scenario can<br>use the strategy to help increase target market interest.<br>u2022tExplain how differentiation will help position the organization.<br>Cite a minimum of two peer-reviewed sources with one being from the<br>textbook or the University Library.<br>Format your presentation consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-2-individual-assignment-solving-the-problem-five-step-marketing-research-approach-presentation<br><br>
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MKT 421 Week 2 Individual Assignment Solving the Problem: Five-Step Marketing Research Approach Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-2-individual-assignment-solving-the- problem-five-step-marketing-research-approach-presentation MK T 4 2 1 We e k 2 I n d i v i d u a l A s s i g n me n t S o l v i n g t h e P r o b l e m: F i v e - S t e p Ma r k e t i n g R e s e a r c h A p p r o a c h P r e s e n t a t i o n I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t T h e p u r p o s e o f t h i s a s s i g n me n t i s t o p l a c e s t u d e n t s i n t h e a c t i v e r o l e o f a ma r k e t i n g ma n a g e r w i t h a p r o b l e m t h r e a t e n i n g t h e o r g a n i z a t i o n ' s s u r v i v a l . S t u d e n t s w i l l r e s p o n d t o a s p e c i fi c s c e n a r i o t h a t r e q u i r e s t h e m t o a d d r e s s t h e c o n c e p t s b o t h c r i t i c a l l y a n d c r e a t i v e l y t o s o l v e t h e s c e n a r i o ' s d i l e mma . A s s i g n me n t S t e p s R e s o u r c e s : Ma r k e t i n g : C h . 2 : p g . 4 0 - 4 6 , 5 4 - 6 9 ; C h . 3 : p g . 7 2 - 9 2 ; C h . 8 : 1 . 2 0 7 - 2 2 7 ; C h . 9 : p g . 2 4 2 - 2 5 7 ; We e k 2 v i d e o S c e n a r i o : Y o u a r e t h e ma r k e t i n g ma n a g e r f o r a l o c a l n o n p r o fi t c h a r i t y
w h o s e f u n d i n g i s b a s e d o n me mb e r s h i p f e e s . Y o u ' v e n o t i c e d a s e v e r e d r o p i n n e w me mb e r s h i p s a n d a d e c l i n e i n r e p e a t me mb e r s h i p s , w h i c h i s t h r e a t e n i n g y o u r o r g a n i z a t i o n ' s a b i l i t y t o s u r v i v e a n d g r o w . Y o u h a v e d e c i d e d t o i mp l e me n t t h e F i v e - S t e p Ma r k e t i n g R e s e a r c h P r o c e s s t o h e l p u n d e r s t a n d t h e p r o b l e m a n d c r e a t e s o l u t i o n s t r a t e g i e s t o i mp l e me n t . C r e a t e a 1 0 - t o 2 0 - s l i d e ( n o t c o u n t i n g t h e c o v e r s l i d e a n d r e f e r e n c e s l i d e ) Mi c r o s o f t ® P o w e r P o i n t ® p r e s e n t a t i o n w i t h s p e a k e r ' s n o t e s o n t h e F i v e - S t e p Ma r k e t i n g R e s e a r c h A p p r o a c h d e t a i l i n g h o w y o u w i l l u s e e a c h s t e p t o s o l v e t h e me mb e r s h i p i s s u e t h e l o c a l n o n p r o fi t c h a r i t y i s f a c i n g . A d d r e s s t h e f o l l o w i n g i n y o u r r o l e a s ma r k e t i n g ma n a g e r : D e fi n e t h e F i v e - S t e p Ma r k e t i n g R e s e a r c h A p p r o a c h a n d d i s c u s s t h e i mp o r t a n c e o f r e s e a r c h i n ma r k e t i n g . D e s c r i b e e a c h s t e p o f t h e Ma r k e t i n g R e s e a r c h A p p r o a c h ( o n e s l i d e
f o r e a c h s t e p ) i n d e t a i l i n c l u d i n g i t s g o a l , a n d c r e a t e a n e x a mp l e a l i g n e d t o t h e s c e n a r i o a b o v e t o i l l u s t r a t e h o w t h a t s t a g e w o u l d b e i mp l e me n t e d t o w a r d t h e p r o b l e m' s s o l u t i o n . D e fi n e t h e t w o t y p e s o f r e s e a r c h d a t a t h i s p r o c e s s g a t h e r s a n d t h e i r p r o s a n d c o n s . S h a r e e x a mp l e s o f e a c h t y p e t h a t w o u l d b e u s e f u l i n s o l v i n g t h e s c e n a r i o . C o mp a r e a n d c o n t r a s t t h e F i v e - S t e p P r o c e s s w i t h t w o a l t e r n a t i v e me t h o d s f o r c o n d u c t i n g ma r k e t i n g r e s e a r c h . Wh a t a r e t h e p r o s a n d c o n s o f e a c h ? D e fi n e w h a t i t me a n s t o d i ff e r e n t i a t e a s e r v i c e a n d p r o v i d e a n e x a mp l e t o i l l u s t r a t e h o w t h e l o c a l n o n p r o fi t c h a r i t y i n t h e s c e n a r i o c a n u s e t h e s t r a t e g y t o h e l p i n c r e a s e t a r g e t ma r k e t i n t e r e s t . E x p l a i n h o w d i ff e r e n t i a t i o n w i l l h e l p p o s i t i o n t h e o r g a n i z a t i o n . C i t e a mi n i mu m o f t w o p e e r - r e v i e w e d s o u r c e s w i t h o n e b e i n g f r o m t h e t e x t b o o k o r t h e U n i v e r s i t y L i b r a r y .
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