1 / 2

MKT 421 Week 2 Individual Solving the Problem Five Step Marketing Research Approach Presentation//tutorfortune.com

MKT 421 Week 2 Individual Solving the Problem Five Step Marketing Research Approach Presentation//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-2-individual-solving-the-problem-five-step-marketing-research-approach-presentation<br><br>MKT 421 Week 2 Individual Solving the Problem Five Step Marketing Research Approach Presentation<br>Option #1: 16 Slides with Full Speaker Notes!<br>Option #2: 16 Slides with Full Speaker Notes!<br>Option #3: 14 Slides with Full Speaker Notes!<br>Option #4: 12 Slides with Full Speaker Notes!<br>Option #5: 13 Slides with Full Speaker Notes!<br>Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.<br>Create and Present a 20 minute Microsoft PowerPoint presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.<br>Address the following in your role as marketing manager:<br> u2022 Define the Five-Step Marketing Research Approach and discuss the<br> importance of research in marketing.<br> u2022 Describe each step of the Marketing Research Approach (one slide for each<br> step) in detail including its goal, and create an example aligned to the<br> scenario above to illustrate how that stage would be implemented toward the<br> problem's solution.<br> u2022 Define the two types of research data (primary and secondary) this process<br> gathers and its pros and cons. Share examples of each type that will be used in<br> solving the scenario, how the data will be collected, and the rationale for<br> each.<br> u2022 Define what it means to differentiate a product or service and provide an<br> example to illustrate how the local nonprofit charity in the scenario can use the<br> strategy to help increase target market interest.<br>Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library.<br>Format your presentation consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>MKT 421 Week 2 Individual Solving the Problem Five Step Marketing Research Approach Presentation<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-2-individual-solving-the-problem-five-step-marketing-research-approach-presentation<br><br>

Moonrun
Download Presentation

MKT 421 Week 2 Individual Solving the Problem Five Step Marketing Research Approach Presentation//tutorfortune.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 421 Week 2 Individual Solving the Problem Five Step Marketing Research Approach Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-2-individual-solving-the-problem-five- step-marketing-research-approach-presentation MK T 4 2 1 We e k 2 I n d i v i d u a l S o l v i n g t h e P r o b l e m F i v e S t e p Ma r k e t i n g R e s e a r c h A p p r o a c h P r e s e n t a t i o n O p t i o n # 1 : 1 6 S l i d e s w i t h F u l l S p e a k e r N o t e s ! O p t i o n # 2 :   1 6 S l i d e s w i t h F u l l S p e a k e r N o t e s ! O p t i o n # 3 : 1 4 S l i d e s w i t h F u l l S p e a k e r N o t e s ! O p t i o n # 4 : 1 2 S l i d e s w i t h F u l l S p e a k e r N o t e s ! O p t i o n # 5 :   1 3 S l i d e s w i t h F u l l S p e a k e r N o t e s ! S c e n a r i o :   Y o u a r e t h e ma r k e t i n g ma n a g e r f o r a l o c a l n o n p r o fi t c h a r i t y w h o s e f u n d i n g i s b a s e d o n me mb e r s h i p f e e s . Y o u ' v e n o t i c e d a s e v e r e d r o p i n n e w me mb e r s h i p s a n d a d e c l i n e i n r e p e a t me mb e r s h i p s , w h i c h i s t h r e a t e n i n g y o u r o r g a n i z a t i o n ' s a b i l i t y t o s u r v i v e a n d g r o w . Y o u h a v e d e c i d e d t o i mp l e me n t t h e F i v e - S t e p Ma r k e t i n g R e s e a r c h P r o c e s s t o h e l p u n d e r s t a n d t h e p r o b l e m a n d c r e a t e s o l u t i o n s t r a t e g i e s t o i mp l e me n t . C r e a t e   a n d P r e s e n t a 2 0 mi n u t e Mi c r o s o f t P o w e r P o i n t p r e s e n t a t i o n w i t h s p e a k e r ' s n o t e s o n t h e F i v e - S t e p Ma r k e t i n g R e s e a r c h A p p r o a c h d e t a i l i n g h o w y o u w i l l u s e e a c h s t e p t o s o l v e t h e me mb e r s h i p i s s u e t h e l o c a l n o n p r o fi t c h a r i t y i s f a c i n g . A d d r e s s t h e f o l l o w i n g i n y o u r r o l e a s ma r k e t i n g ma n a g e r :           • D e fi n e t h e F i v e - S t e p Ma r k e t i n g R e s e a r c h A p p r o a c h a n d d i s c u s s t h e                 i mp o r t a n c e o f r e s e a r c h i n ma r k e t i n g .           • D e s c r i b e e a c h s t e p o f t h e Ma r k e t i n g R e s e a r c h A p p r o a c h ( o n e s l i d e f o r e a c h                 s t e p ) i n d e t a i l i n c l u d i n g i t s g o a l , a n d c r e a t e a n e x a mp l e a l i g n e d t o t h e                 s c e n a r i o a b o v e t o i l l u s t r a t e h o w t h a t s t a g e w o u l d b e i mp l e me n t e d t o w a r d t h e                 p r o b l e m' s s o l u t i o n .           • D e fi n e t h e t w o t y p e s o f r e s e a r c h d a t a ( p r i ma r y a n d s e c o n d a r y ) t h i s p r o c e s s               g a t h e r s a n d i t s p r o s a n d c o n s . S h a r e e x a mp l e s o f e a c h t y p e t h a t w i l l b e u s e d i n                 s o l v i n g t h e s c e n a r i o , h o w t h e d a t a w i l l b e c o l l e c t e d , a n d t h e r a t i o n a l e f o r                 e a c h .           • D e fi n e w h a t i t me a n s t o d i ff e r e n t i a t e a p r o d u c t o r s e r v i c e a n d p r o v i d e a n                 e x a mp l e t o i l l u s t r a t e h o w t h e l o c a l n o n p r o fi t c h a r i t y i n t h e s c e n a r i o c a n u s e t h e

  2.                 s t r a t e g y t o h e l p i n c r e a s e t a r g e t ma r k e t i n t e r e s t . C i t e   a mi n i mu m o f t w o p e e r - r e v i e w e d s o u r c e s w i t h o n e b e i n g f r o m t h e t e x t b o o k o r t h e U n i v e r s i t y L i b r a r y . F o r ma t   y o u r p r e s e n t a t i o n c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k   t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . MK T 4 2 1 We e k 2 I n d i v i d u a l S o l v i n g t h e P r o b l e m F i v e S t e p Ma r k e t i n g R e s e a r c h A p p r o a c h P r e s e n t a t i o n Click on below link to buy https://tutorfortune.com/products/mkt-421-week-2-individual-solving-the-problem-five- step-marketing-research-approach-presentation

More Related