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A few thoughts on Recycling PS Vending Cups. February 11, 2010. A view on Consumer Demands for Food Packaging. Convenience Handling properties On-the-go consumption Target Group specific – i.e. elderly consumers, teenagers etc. Environment. Convenience. Environment

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a view on consumer demands for food packaging
A view on Consumer Demands for Food Packaging

Convenience

  • Handling properties
  • On-the-go consumption
  • Target Group specific – i.e. elderly consumers, teenagers etc.

Environment

Convenience

Environment

  • Peace of mind – political correctness
  • Environmental friendly but not at higher costs
  • No sacrifice with respect to product safety and convenience/functionality

Consumer

Costs

  • Costs as a key driver especially in economically challenging times
  • Basic solutions vs. premium products
  • Simplicity as a consumer attitude

Product Safety

Costs

Product Safety

  • A must have for any food related product
  • Ever higher standards incorporated

Save a Cup Meeting

London, February 11, 2010

ps cups excellent product with an image problem
PS-Cups: Excellent product with an image problem
  • PS Cups with ideal properties for Vending Industry – protection, functionality and costs
  • However, increasingly negative image of PS-Cups with respect to environmental aspects – seen as pure waste
  • Even without a professional recycling scheme the impact is much lower than generally assumed (e.g. plastic vs. china cups)
  • Environmental discussions are however often conducted with rather simplistic arguments – Marketing vs. finding true sustainable solutions
  • The recycling concept as a well accepted and proven approach to a sustainable environmental friendly solution (e.g. PET)
  • Even aluminium was able to generate a much better image in the past decade – Switzerland
  • PS as an ideal material for recycling – multiple re-usage

 A strong industry initiative is needed in order to secure a good future

Save a Cup Meeting

London, February 11, 2010

aluminium recycling a positive communication example
Aluminium Recycling: A positive Communication Example

Translation:

„Searching: The best ideas for 100% Aluminum Recycling“

„Win 50‘000 Swiss Francs“

Save a Cup Meeting

London, February 11, 2010

existing european recycling initiatives
Existing European Recycling Initiatives
  • Several good recycling initiatives in place (e.g. Save-a-Cup, Stichting Disposables in the Netherlands) and established
  • Save-a-Cup is a true innovative approach launched 1992 in the UK
  • Collection of cups is crucial - but complicated and rather expensive
  • Success rate today still relatively weak:
        • Target must be to achieve a recovery rate of > 50%
        • Recycling Food to Food packaging as the most powerful solution
  • Broader support (industry and governmental) needed to really make an impact
  • Communication to end-consumers and influencers as a crucial task
  • Message “This cup will be recycled into a flower pot etc.” (single stream) vs. “You are drinking from a recycled cup” (close loop)

 Current systems not yet strong enough and missing industry wide support

Save a Cup Meeting

London, February 11, 2010

ps recycling benefit for the entire supply chain
PS-Recycling: Benefit for the entire Supply Chain

Operators

  • Ensuring a cost optimized cup solution keeping all the tested functional advantages
  • Improved environmental image

PS Producers

  • Securing long term business perspective
  • Improved image

Recyclers

  • New source of business
  • Rising oil prices as additional growth engine

Cup Manufacturers

  • Future of offered products
  • Image improvement

 We are convinced that Recycling is the strongest industry answer for the future!

Save a Cup Meeting

London, February 11, 2010

slide7
Thank you for your attention.

Save a Cup Meeting

London, February 11, 2010