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Market Monitoring Unit. TAFE Business Development Managers Network Conference ‘Entrepreneurship and Partnerships’ The Role of the Market Monitoring Unit Thursday 26 September 2013. Contents. Rationale and Role Operating Context Market Analysis Market Intelligence Questions.

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Market monitoring unit

Market Monitoring Unit

TAFE Business Development Managers Network Conference

‘Entrepreneurship and Partnerships’

The Role of the Market Monitoring Unit

Thursday 26 September 2013


  • Rationale and Role

  • Operating Context

  • Market Analysis

  • Market Intelligence

  • Questions

Mmu rationale and role
MMU Rationale and Role

  • To monitor the efficiency, quality and competitiveness of the government subsidised VET market in Victoria

  • Areas of focus:

    • Market trends

    • Price: fees and subsidy levels

    • Other market dynamics: competition, thin markets

    • Quality: including rapid response team

Mmu operating context
MMU Operating Context



No legal enforcement powers

VRQA & ASQA have regulatory responsibility

HESG retain policy advice and contract compliance

Market analysis
Market Analysis

  • In Depth Market Analysis

  • Specific Market Impacts

  • Cost & Price

  • Fees

  • Qualitative Segment Analysis

  • Ongoing Market Analysis

  • Market Impacts Overview

  • Cost & Price

  • Fees


Market impacts recent a nalysis
Market Impacts – Recent Analysis

  • Initial impacts

  • Qualitative segment analysis

  • Regional impacts

  • Outlier analysis

  • Rapid Response Team

Initial impacts
Initial impacts

  • Responsive market, characterised by considerable shifts in provision, largely explained by new market settings

  • Key trends

  • General trends can mask more nuanced shifts/impacts

  • Currently conducting more detailed analysis of market segments

  • Market segment analysis
    Market Segment Analysis

    • To identify initial impact of new market settings

    • Segments analysed include:

      • Non–metropolitan regions

      • Thin market

      • Learner cohorts (disability, indigenous, CALD, concession students and young people)

      • Diploma and Advanced Diploma Courses

    Outlier analysis
    Outlier Analysis

    • Developed an outlier methodology using real time training delivery data to identify RTOs and/or courses that are driving the most significant change within the VET market

    • Areas of interest identified in this way can include, student cohorts, RTO types, courses within particular qualifications or occupational groupings and delivery location.

    • Identified areas are further analysed using additional contextual information, internal consultations and qualitative market intelligence.

    Cost and price
    Cost and Price

    • Cost and price reviews

    • Cost analysis

      • Foundation

      • Recognition of Prior Learning

    • Subsidy reviews

    Market monitoring unit

    • Examining overall patterns in tuition fees in 2013, as well as patterns for particular market segments

    • Identifying and investigating providers and courses with unusually low or high tuition fees

    • Considering how to best collect data in relation to fees, particularly non-tuition fees

    Market impacts current analysis
    Market Impacts – current analysis

    • Identifying trends and patterns:

      • across regional markets; and

      • compared with metropolitan areas.

    • Assessing the impact on regional trends in:

      • student participation

      • training provision

      • market structure

      • cost and price

    Rapid response team rrt
    Rapid Response Team (RRT)

    • The RRT conducts investigations into government-funded RTOs

    • Focuses on behaviours and activities that sit outside regulatory and compliance audits.

    • Utilises qualitative, interpretative assessment and evaluation.

    • Areas investigated (or to be investigated) by the RRT include:

      • Recognition of prior learning

      • Use of third parties,

      • Course duration

      • Delivery modes

    Qualitative segment analysis
    Qualitative Segment Analysis


    • Analysis of the impact of market settings on RPL delivery.

    • Following the changes to market settings in 2012, the following were observed:

      • Shifts in response to new subsidy rates.

      • Public providers are the major providers.

      • RPL offerings concentrated in higher subsidy bands.

        Third Parties

    • Analysis of the patterns and models of use of third parties within the government funded training market.

    Market intelligence
    Market intelligence

    • Ongoing analysis also informed by market intelligence including anecdotal/qualitative examples of:

      • Barriers to access to training

      • Tuition and other fees

      • Incentives and misleading advertising

      • Quality of training provision

      • Third party activity

    • Contextualises and also can provide an early indication of market impact

    • Builds an understanding of the market

    Market monitoring unit

    • Questions?

    • Contact details


      Phone: 1300 138 539