Dan Klores Communications Public Relations Capabilities Overview November 13, 2006

1. Dan Klores Communications Public Relations Capabilities Overview November 13, 2006

2. Contents • The DKC Facts • The DKC Difference • DKC & Sprint • About DKC • Among Our Clients • Relevant Snapshots • Additional Case Studies • Budget

3. The DKC Facts • Founded in 1991 -- Public Relations & Integrated Marketing • Fifth Largest Independent Public Relations Agency in the Country • More than 100 PR and Marketing Professionals • Named Consumer Agency of the Year by the Holmes Report • Specialties Include: sports, entertainment, consumer products, health care, hospitality, media properties, travel, corporate, music, fashion, government relations, not-for-profit, education, film, special events and crisis management • DKC -- A strategic public relations and integrated marketing agency, known for its out-of-the-box thinking and results-oriented solutions, driven by the ability to build relationships between and among clients, media and target audiences

4. The DKC Difference • Competitive Differences • Far Less Bureaucratic vs. Large, Holding-Company Owned Agencies • Move Faster • More Results-Oriented • Deeper Resources, Expertise and Client Base vs. Small Independent Firms • Diversity of Staff • Media Leverage • Client Connections • Breadth of Capabilities • Strategic Communications Counsel -- Message Development to Crisis Management • News Architects -- Creation to Placement • Relationship Builders -- Ability to Connect the Players

5. DKC CONNECTS YOU TO THE KEY PLAYERS

6. DKC CONNECTS YOU TO THE KEY PLAYERS

7. “POWER UP” DKC & Sprint Sports and Entertainment Marketing December 1, 2005 – October 31, 2006

8. DKC Highlights

9. DKC VALUE TO SPRINT December 1, 2005 – October 31, 2006 TOTAL CAV: $ 715,814,869 TOTAL Impressions: 1,928,598,117

10. THE HEADLINES

11. What They Are Saying About Sprint…. • “Academy of Television Arts and Sciences chief operating officer Alana Perris said the initiative fit well with the Emmy telecasts tradition of embracing new technologies and innovative elements.”- The Hollywood Reporter, August 25, 2006, on Sprint’s debut of Emmys AirPlay Live allowing Sprint subscribers to vote and play along with the Emmy Awards. • “The NFL’s deal to give Sprint rights to stream the coverage of the 2006 draft from the NFL Network to 20 million cell phone users should make TV sports executives sit up and take notice.” - USA Today, April 14, 2006 • “Sprint will become the first mobile company to offer original college hoops content to cell phone users.” - Sporting News, March 14, 2006 • “No self-respecting Olympian would be without a top-of-the-line cell phone like the Sprint Power Vision Multimedia Samsung MM-A900.” - Daily News, February 16, 2006 • “Perennial rockers go high-tech with first live concert on ‘third screen’.” - Associated Press, December 5, 2005 • “This summer only Sprint customers hold the ultimate ‘tickets’ and ‘backstage passes’ to the music world’s hottest new virtual ‘club’.” - Forbes.com, June 24, 2006

12. What They Are Saying About Sprint…. • “(Forrester Research analyst Charles) Golvin says Sprint’s edge is that it understands what content works on phones.” - USA Today, September 12, 2006 • “Sprint unveils Power View this week, the industry’s first made-for-mobile sports and entertainment video programming network.” - New York Daily News, September 25, 2006 • “’Delivering compelling content is a huge priority for us,’ Chad Biggs said, to help persuade customers that Sprint Nextel is a media company as well as a telecommunications provider.” - New York Times, February 2, 2006 • “The Electronic Entertainment Expo proved not to be just another convention for corporate types and computer geeks. Nicole Ritchie, modeling a new Sprint phone, hung out with video game icon Pac-Man.” - OK! Magazine, May 29, 2006 • “More than half of Sprint’s direct base of 40 million customers use handsets capable of receiving the live feed from NFL Network, according to Steve Gaffney, Sprint’s director of Sports Marketing.” - USA Today, April 14, 2006 • “Sprint and Interscope recording artists collaborated to deliver the first Sprint Music Series, which will be made exclusively available for mobile phones in the United States.” - Vibe.com, June 29, 2006

13. NFL Draft CAV: $7,924,626 Impressions: 6,315,035 Super Bowl XL CAV: $672,646,645 Impressions: 410,041,858 NFL Mobile - Emmitt Smith CAV: $985,196 Impressions : 18,450,705 NFL Mobile - Total CAV: $4,649,084 Impressions: 39,950,599 Bon Jovi CAV: $5,405,033.20 Impressions: 66,000,615 Tony Awards CAV: $409,555.11 Impressions: 97,775,418 EMMY Awards CAV: $3,004,406 Impressions: 66,223,623 E3 CAV: $224,258 Impressions: 312,437,734 PR Value Breakdown By Campaign

14. MLB Baseball CAV: $1,832,398 Impressions: 86,757,581 NCAA Tournament CAV: $12,577,824 Impressions: 734,238,005 Torino Olympics CAV: $1,339,086.16 Impressions: 9,645,028 Talladega Nights CAV: $3,381,713.75 Impressions: 9,655,656 Sprint Music Series CAV: $897,417 Impressions:16,595,239 Powerview CAV: $537,627 Impressions: 54,511,021 PR Value Breakdown By Campaign

15. ABOUT DKC

16. DKC Capabilities Branding and Strategic Development • From positioning to message development; business and communications strategies Public Relations • Internal and external communications Media Relations • National, regional, local; consumer, B-2-B, trade Integrated Marketing • Identification and development of partnership opportunities and promotional initiatives DKC Events • Known for excellence in conceiving, organizing and running special events Multicultural & Niche Communications Programs • From stand-alone programs to campaign components – Hispanic-American, African-American, Gay & Lesbian Crisis Management • Long and respected record -- individuals, corporations, government and political arenas Collateral and Design • From concept and design development to production supervision Managing ROI • Qualitative and quantitative

17. DKC DIVISIONS

18. Showtime Networks Vitaminwater Russell Athletic Foxwoods Resort & Casino Sirius Satellite Radio The Children’s Health Fund Giuliani Partners Estée Lauder Junior’s Cheesecake Rockwell Architecture Alicia Keys Jay Leno Sean “Diddy” Combs Coach Michael Eisner/Tornante EMI Music Sprint/Nextel Delta Air Lines New Balance Athletic Shoe, Inc. Microsoft National Basketball Association Major League Baseball Modell’s Sporting Goods Warner Home Video Henri Bendel Kate Spade Reuters New York Daily News Wall Street Journal Weekend Edition Esquire US Weekly MTV Networks Among Our Clients

19. WHY DKC?

20. Major League Baseball National Football League United States Tennis Association ESPN National Basketball Association Arena Football League Women’s National Basketball Association Warner Home Video New Jersey Nets Cablevision/Madison Square Garden Modell’s Sporting Goods Tiger Woods Foundation HOK Liberty National Golf Club Travis Pastrana New Balance Athletic Shoe, Inc. Delta Air Lines New Era Foxwoods Resort & Casino Wasserman Media Group DKC Knows the Power of Sports

21. Delta Air Lines Henri Bendel Piaget W Hotels/Starwood General Motors Scotts Company J. Crew Coach Tommy Hilfiger Kate Spade Giuliani & Partners DKC Knows Major Brands & Branding • Ian Schrager • New Balance Athletic Shoe, Inc. • FAO Schwarz • Avon • M·A·C Cosmetics • Estée Lauder • Jo Malone • Movado • Exhale Spa • David Barton Gyms • Foxwoods • Hard Rock Hotels

22. Alicia Keys Ashlee Simpson Bon Jovi Carey Hart Dave Mirra Howard Stern Jay Leno JC Chasez Carly Simon Travis Pastrana Jennifer Lopez Jessica Simpson Naomi Campbell Paul Simon Petra Nemcova Rob Thomas Sean “Diddy” Combs Tim Robbins Trudie Styler Donny Deutsch DKC Knows Celebrities & Entertainment

23. Esquire The New York Daily News SportsBusiness Journal ESPN Reuters King Features Syndicate Sirius Satellite Radio Reader’s Digest TV Guide Court TV Every Day with Rachael Ray HBO Wall Street Journal Weekend Edition US Weekly Entertainment Weekly Self Fox News Channel Cosmo Wire Scholastic Media CNB Life New York Nightly Business Report Showtime DKC Knows the Media

24. Sprint/Nextel Michael Eisner’s Veoh US Weekly.com Reuters / Reuters.com Glam.com Daily Candy Huffington Post Efonica FTD/FTD.com Limbo 41414 Rainbow Screenvision InDemand Sirius DKC Knows New Media & Technology

25. Relevant SnapshotsDKC Sports and Entertainment Programs

26. DKC Sports Warner Home Video DKC has guided the nation’s No. 1 DVD company through its launch and growth in the sports category. In its role, DKC counsels Warner through strategic negotiation process with Wayne Gretzky, Mark Messier, Shaquille O’Neal and Terrell Owens (among others). DKC is also responsible for all media campaigns supporting NFL (including Super Bowl), NBA and NHL titles. In two years revenue has grown 300%. ESPN Asked to support ESPN’s “Without Sports” brand campaign, DKC turned the Watersmeet Nimrods (“Without Sports Who Would Cheer for the Nimrods?”) into a cultural phenomenon. The Nimrods were featured in the New York Times Magazine, appeared on the “Tonight Show with Jay Leno” and “CBS Sunday Morning.” Over $300,000 in Nimrod merchandise sold nationwide helped fund the school’s new auditorium. Liberty National Golf Club DKC was charged with building a buzz of excitement and anticipation for the opening of the $129 million golf course and to create a distinct luxury golf brand image driving membership sales. DKC set the tone with an A1 Wall Street Journal story followed by a strategic PR blitz to extremely targeted media outlets i.e. lifestyle and high end publications. By placing specific stories on amenities such as yacht, ferry and helicopter services to and from Manhattan, food by renowned chef Tom Colicchio and waiter service on the course, DKC built the brand that is “Liberty.” Each of these pieces emphasized that golfers would enjoy more than just a golf course by becoming a member of Liberty. With little to no advertising support, the public relations campaign was so successful that memberships sold out, there is now a two-year waiting list and such luminaries as Rudolph Giuliani, Robert Kraft, Bill Getty and David Simon have all become members of Liberty National Golf Club. Tiger Woods Foundation As the only agency representing Tiger Woods’ endeavors, DKC was tasked with developing a strategy to reposition his philanthropic efforts – The Tiger Woods Foundation – from what was perceived to be a youth golf academy into what is now recognized today as youth- empowering organization with a focus on academics. The process began with a USA Today cover story on Tiger’s devotion to advancing education for children and continued over two a two-year period through generation of strategic media placements devoted strictly to philanthropy and education. DKC’s efforts culminated with last January’s launch of the first Tiger Woods Learning Center. DKC counseled on the launch event, helped garner the participation of President Bill Clinton and produced a landmark profile of the Tiger Woods Learning Center for “60 Minutes.”

27. DKC Entertainment EMI Music Developed a strategic, long-term communications plan that guided EMI through merger talks, executive changes and fluctuations in the music industry to cement EMI’s position as the world’s third largest music company and brand it as the only pure, stand-alone label. DKC was instrumental in shifting perception of the label from a catalogue heavy dinosaur to the ultimate artist friendly home and nurturer of new talent such as Coldplay, Norah Jones and Joss Stone. General Motors Turned a simple program sponsorship of Ken Burns’s “JAZZ,” into a blueprint on good corporate citizenship. DKC recruited marketing partners and embarked on a dual purpose campaign to not only gain viewers for the mini-series, but also draw supporters to General Motors’ efforts on behalf of “JAZZ.” The campaign resulted in 13 New York Times pieces alone, as well as GM-centric stories in USA Today, Entertainment Weekly, Newsweek and the Associated Press, and inclusions in Vogue, GQ, Vibe, and Time; doubled jazz music sales in America; garnered more than 40 million viewers for the 18-part series and won goodwill for GM’s efforts to help sustain an American cultural institution. American Express Converted a traditional credit card launch for the Blue card to a major pop culture happening that reached a young, savvy consumer. A major, free Central Park concert, coupled with a network special, and out of the gate PR launch, made the American Express Blue Card a must-own for people across the country, and helped underscore that American Express is a hip company in touch with an increasingly tech-conscious customer. Sirius Satellite Radio Asked to help brand Sirius as the place for quality programming, DKC has successfully ingratiated individual stations such as Eminem’s Shade 45 channel into not only widespread community acceptance, but also to a leadership position for all things hip-hop, resulting in many imitators. DKC also oversaw a seismic sea change in the radio industry with the announcement that Howard Stern was moving to Sirius, guided both Stern and Sirius through the move and are still activating programs that underscore the value of partnership. Cover stories on the relationship were secured in Entertainment Weekly, Esquire, New York magazine, as well as cover of the Arts & Leisure section of nearly every major daily newspaper across the country. Sean “Diddy” Combs DKC built this original personality brand and has spearheaded all of Comb’s endeavors and business venture roll outs with long term goals and short term execution, always maintaining the goal of enhancing and protecting Combs’ image and businesses. Campaigns included: restaurants, clothing and fragrance lines, music, publishing, production work, acting, athletic achievements, auto licensing deals, fragrances and books. The result is a personality brand name who continually reinvents himself and attains success every time.

28. Additional Case Studies Delta Elvis # 1 Hits GM/Ken Burns’ “JAZZ ” Sirius

29. Delta Air Lines retained DKC in January 2003 to develop and implement an integrated marketing communications program to launch Song, a new low-cost carrier. In an atmosphere of economic uncertainty and industry layoffs (including those being incurred by Delta), DKC's main challenge was to develop a PR driven communications program that would generate enthusiasm among employees and the media alike. The strategy was to break Song out by positioning the airline as a fun, exciting lifestyle brand across a wide range of media platforms. DKC deconstructed the onboard experience, then created and supported partnerships with numerous DKC clients, including Kate Spade and Rande Gerber. DKC implemented an extremely aggressive and successful marketing/public relations program directed at lifestyle and travel media, not only airline business press. DKC utilized a wide range of online and virtual tactics aimed at younger flyers. These included extensive online polling, online contests and blogging linked to onboard in-flight entertainment content. Song performed ahead of plan, delivered profitability and further raised the bar for budget travel in style. CAV over $20 million and 100 million impressions in first six weeks; over 1,500,000,000 impressions generated by 2006. Due to DKC’s success in launching and positioning Song, Delta has retained DKC to develop and roll out the “New Delta” based on lessons-learned from Song. Retained by SIRIUS Satellite Radio to announce the acquisition of Howard Stern’s radio show and to promote Sirius’ original content. DKC developed and executed a major media blitz to promote SIRIUS Satellite Radio and to drive holiday radio sales timed with the start of The Howard Stern Show on SIRIUS. DKC developed unconventional initiatives to generate widespread media coverage and build buzz around SIRIUS Satellite Radio including: a Thanksgiving rally in Union Square during which Howard Stern handed out gifts to fans. Announced partnership with Eminem, Shady Records and Interscope Records to create a cutting-edge hip-hop music channel exclusively for SIRIUS; the “World’s Sexiest Voice” contest with Motley Crue, Gilbert Gottfried and Jim Breuer as celebrity hosts for SIRIUS’ Maxim Radio; announced Catholic Radio channel with New York Times exclusive. Media coverage has included: New York Times, USA Today, Wall Street Journal, Billboard, AP, Reuters, Washington Post, LA Times, Hollywood Reporter, cover stories in Entertainment Weekly, New York Magazine and Esquire, Today Show, 60 Minutes, Late Show with David Letterman and coverage in all other major markets.

30. BMG was to release a remixed “greatest hits” collection to commemorate the 25th anniversary of Elvis Presley’s death, as part of a multi integrated Elvis campaign that also included books, magazines, collectors boxed sets, etc. With no star or family spokesperson, and an eroding brand essence that had gone from being a harbinger of pop culture to Vegas lounge act, DKC was retained to ensure the album and the Presley legacy stood out from the onslaught of commemorative coverage. DKC came out of the gate early, and secured continuous media coverage for more than seven months in a cross platform of media e.g. Rolling Stone, Esquire, Parade, LA Times, Newsweek, Details, Interview, “Today Show,” and “Dateline” that highlighted the Presley voice, music and multitude of cultural contributions. DKC created a partnership with NBC to create the one-hour tribute special “Elvis Lives” for November sweeps. As a result, “Elv1s: 30 #1 Hits” sold more than 10 million albums worldwide, spawned other Elvis branded initiatives and DKC retained for AOR for all BMG licensed Elvis products. GM hired DKC to win recognition for its support of Ken Burns’ films on PBS. For “JAZZ,” DKC executed the largest-ever marketing campaign on behalf of a documentary film, including partnerships with NBA, Starbucks, United Negro College Fund, American Airlines, Sony, Verve and Amazon, to gain recognition for GM. DKC organized a national press conference emceed by Wynton Marsalis, to introduce GM as the corporate ringleader who aims to resuscitate jazz music in America. DKC organized a nationwide media blitz, as well as a 19-city promotional tour comprised of screenings, appearances, book and CD signings, and music events. Feature and cover stories in USA Weekend, NY Times, Newsweek, Time, Entertainment Weekly, Vanity Fair, GQ, Details, Esquire, Glamour, Cosmopolitan, Time Out NY, and multi part series on “Today Show,” “CBS Sunday Morning,” “Charlie Rose,” “Larry King,” etc. Efforts doubled overall Jazz sales in America, and tune-in for PBS, propels companion CD to the top of Billboard charts, companion book to top of New York Times bestseller list.

31. Budget - Scope Unlike many agencies, DKC does not bill by the hour; rather, we work to meet our very high standards on a retainer basis (and until the job gets done). The fee structure is based upon the scope of work and the team needed to make it happen. DKC’s current monthly structure with Sprint provides for a $25,000 fee in January and February and $20,000/month for the rest of the year. The fee would include account management, development and execution of a comprehensive communications and publicity program, writing of basic press materials, implementation of agreed upon media relations campaign and client counseling. Out-of-pocket expenses are billed separately plus a 15% mark-up. Fees for special event development or other special projects would be negotiated separately.

32. Budget - Hourly Rates This hourly grid represents the estimated value of the work performed by DKC on behalf of Sprint on a monthly basis. We are able to work with you to establish a billing structure to meet your needs through a retainer, hourly billing or a combination of the two.