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Creating Your Visual Social Media Strategy for Real Estate
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  1. Creating Your Visual Social Media Strategy for Real Estate Webinar: 6/17/14 Hosted by: @katielance #AgentMastermind

  2. #AgentMastermind Did you know…

  3. #AgentMastermind Visual marketing • Is a way to tell your story • Your story differentiates yourself • Telling your story helps to: • build your brand, • build your business • connect with clients

  4. #AgentMastermind Visuals • Appeal to emotions • Creates intimacy • Engages consumers • Reaches a larger audience

  5. #AgentMastermind This webinar • Agents succeeding in social • Telling your story through Instagam and Pinterest • Interest and Pinterest tips and do’s/don’ts • Additional tools and apps • Little things that make a big difference • Q/A

  6. #AgentMastermind Agents succeeding in social media.. They are telling their story visually • What does it feel like to work in (city) • What does it feel like to work with their team? • Capturing moments • Sharing success stories • Sharing the ‘back story’

  7. #AgentMastermind Showcase your knowledge

  8. #AgentMastermind Showcase your listings (the right way!)

  9. #AgentMastermind Showcase causes (that are important to you)

  10. #AgentMastermind Give people a sneak peek

  11. #AgentMastermind Recognize people

  12. #AgentMastermind Showcase your past

  13. #AgentMastermind Agents telling their story visually… KatieLance.com/Pinstagram-eBook

  14. #AgentMastermind Instagram tools: Statigram KatieLance.com/Pinstagram-eBook

  15. #AgentMastermind Instagram tools: Printstagram KatieLance.com/Pinstagram-eBook

  16. #AgentMastermind Instagram tools: Mosaic app KatieLance.com/Pinstagram-eBook

  17. #AgentMastermind Instagram do’s and don’ts Do’s Don’ts Use stock photos Use someone else’s photo without their permission Have it be all about business Ask people to follow you back Don’t flood the feed • Integrate personal and professional posts – 80/20 rule • Look for moments of opportunity – life is content • Use hashtags • Match your Twitter and Instagram names KatieLance.com/Pinstagram-eBook

  18. #AgentMastermind Pinterest business pages KatieLance.com/Pinstagram-eBook

  19. #AgentMastermind KatieLance.com/Pinstagram-eBook

  20. #AgentMastermind Pinterest tools KatieLance.com/Pinstagram-eBook

  21. #AgentMastermind Pinterest tools KatieLance.com/Pinstagram-eBook

  22. #AgentMastermind Pinterest Do’s and Don’ts Do’s Don’t’s Don’t re-pin without giving credit Have it be all about your and your business (unless you have a business page!) Download photos from the web and upload them as your own • Get creative • Pin from a variety of souces • Install the “pin it” button on your browser • Like and share pins • Pin from the original sources KatieLance.com/Pinstagram-eBook

  23. #AgentMastermind Download my FREE eBook KatieLance.com/Pinstagram-eBook

  24. #AgentMastermind Apps to enhance photos

  25. #AgentMastermind Apps to enhance photos

  26. #AgentMastermind Tools to enhance your photos

  27. #AgentMastermind Tools to enhance your photos

  28. #AgentMastermind 5 things that make a big difference on Instagram and Pinterest • Use text over photos • Use photo collages • Ask customers and/or clients to share their photos • Create infographics (infogr.am) • Make every blog post that you create include one “pinable” image KatieLance.com/Pinstagram-eBook

  29. Special announcement! Interested in group social media coaching? I’d love your feedback! http://bit.ly/KLCcoaching

  30. #AgentMastermind Q/A – Contact Me KatieLance.com Free eBook: KatieLance.com/Pinstagram-eBook