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Real Estate Meets Social Media/Marketing. Kevin Hall Real Estate Broker – RE/MAX Real Estate Instructor - Palomar. Overview. Real Estate Principles Real Estate Practice Introduce students to the changing role of the internet in the area of Real Estate Marketing.

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real estate meets social media marketing

Real Estate Meets Social Media/Marketing

Kevin Hall

Real Estate Broker – RE/MAX

Real Estate Instructor - Palomar

  • Real Estate Principles
  • Real Estate Practice
  • Introduce students to the changing role of the internet in the area of Real Estate Marketing
a brief history of the internet terms web 1 0
A Brief History of the Internet & Terms – WEB 1.0
  • Late 1990’s… Al Gore invents the Internet
  • 1997 – My former boss “The internet is just another fad… like CB Radios
  • Email

Quick communication

Able to deliver daily listings to contacts

Phil Johnston “Don’t let technology get in the way of selling”

vanity domain names
Vanity Domain Names
  • Easy to Brand self within a franchise
  • Easy to maintain control of clientele if you leave
  • If your name is gone… what do you do?
web pages static digital brochures
Web pages – Static Digital Brochures
  • Front Page made it easy for agents to make their own websites
  • Unfortunately they look like it
  • Data can get stale and out dated

(Zero down loans & Condo Conversions)

  • Less dependence on print advertising
idx internet data exchange
IDX Internet Data Exchange
  • Allows easy access to all listings in the area
  • Realtor.Com

Still the primary “Portal” for beginning

Expensive to brand and upgrade your listings

vow virtual office website
VOW Virtual Office Website
  • Avoids Bricks & Mortar
  • You can use other company’s listings… They can use your listings
  • Let me use your listing to generate a buyer lead to sell back to you!
  • Some sites maintain old data
email drip marketing
Email drip marketing
  • Cost effective way to send “touch points” to your prospects.
  • Can inundated prospects
  • CanSpam and double opt-in
seo search engine optimization
SEO – Search Engine Optimization
  • Building websites that Google,Yahoo & Bing will find
  • Keyword references in name, title and text
  • Links
  • White Hat v.Black Hat SEO
sem search engine marketing
SEM – Search Engine Marketing
  • Google/Yahoo/Miva
  • Targeted Clicks
  • Hard for Print Media to compete, still selling the “old model” of # of eyes not action
  • Click Fraud
  • Internet Ghetto
other key terms
Other Key Terms
  • Forums
  • Banner Ads
  • Blogs 1.0
    • Free form media for agents to write about anything
enter web 2 0
Enter…Web 2.0
  • Blogs
  • MicroBlogs
  • RSS
  • Social Marketing
blogs 2 0
Blogs 2.0
  • ActiveRain
    • Easy to start, easy to be associated with real estate – No SEO benefit to your site and … you don’t own it.
  • Blogger - Not real estate related but easy to start
  • WordPress
    • Easy to set up and better to associate with your website
rss fed sites
RSS Fed Sites
  • RSS – Really Simple Syndication
  • Trulia
  • Zillow
  • Hijacked Listings
  • VOW 2.0
classmates com
  • New Rule: Stop giving me that pop-up ad for! There's a reason you don't talk to people for 25 years. Because you don't particularly like them! Besides, I already know what the captain of the football team is doing these days --- mowing my lawn. George Carlin (Not!)
myspace com
  • Gateway Drug to Social Marketing.
  • Position is for teens and 20’s, Good placement for Musicians
  • Yes…YouTube
  • Viral Marketing
    • Susan Boyle
  • Tiny Url
  • Channel
  • Difference between Profiles and Pages
  • Terms
    • Profiles – Friends – Personal
    • Pages – Fans - Public
  • Welcome to Micro-blogging
    • Terms “Smurf Talk”
      • Tweet
      • TwitPic
      • Twitterer or a Tweeter
      • Twitterzine
      • Twoosh – a full 140 character tweet
      • Dweet – Tweet sent while drunk
      • Mistweet – A tweet sent that you later regret
      • Hash Tags
      • Trending Topics
twitter how to use it in real estate
Twitter How to use it in Real Estate
  • Keyword intense, easy to search
  • Easy to post new listings
  • Easy to search for users in your geography
  • Easy to link to news articles
  • Easy to link to pages on your site… or Blog
twitter do s and don ts
Twitter, Do’s and Don’ts
  • Bring value, be pertinent (who cares if you are eating a ham sandwich)
  • Don’t Over-Tweet
  • Don’t be over “Salesy”
  • Professional Networking goes digital
  • Contacts not “friends”
  • Professional Associations