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Every Can Counts

Every Can Counts. Save a Cup - AGM 11 th February 2010. Every Can Counts. Overview. Background. Over 8 billion drinks cans sold in the UK each year Around 50% are currently recycled Estimated 30% of drink cans are consumed “away from home”* Aluminium 30,000 tonnes (1.9 billion cans)

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Every Can Counts

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  1. Every Can Counts Save a Cup - AGM 11th February 2010

  2. Every Can Counts Overview

  3. Background • Over 8 billion drinks cans sold in the UK each year • Around 50% are currently recycled • Estimated 30% of drink cans are consumed “away from home”* • Aluminium 30,000 tonnes (1.9 billion cans) • Steel 12,000 tonnes (384 million cans) • “Captive Cans”! • Government and Industry priority to boost recovery levels *source NOP survey January 2008.

  4. Project Partners: • Aluminium Packaging Recycling Organisation (Alupro). • The UK Canmakers • Beverage Can Makers Europe (BCME) • Corus • Novelis • WRAP Industry-led programme Programme Managed by Alupro

  5. The programme • All beverage cans • Brand – Every Can Counts • Focused regional programme • Targeted national accounts • University, Beach & Festival programme • Proactive communications programme

  6. www.everycancounts.co.uk • Support for the Champion: • Webshop • General information • Downloadable resources • for communications • Screensaver • Posters • Buttons • Competitions • E-zines

  7. Achievements • 131 organisations recruited • 491 actual sites/locations • Significant signings • National multi-site retailer • National retailer depot/warehouse trial • Several well know brand companies • Fire service • 1828 ECC boxes distributed

  8. ECC Customers

  9. Every Can Counts Partnership with Save a Cup

  10. Why is Save A Cup supporting Every Can Counts? • Natural extension to existing services • Members also vend cans • Customers are asking about cans • Support customers recycling and environmental initiatives • Adds value to services already offered • Wider range of materials • Generates revenue!

  11. What’s in it for your customers? • Easy to implement high profile initiative which is supported by Government • Easy to access advice and support to make it happen! • Save a Cup • Alupro • Free starter pack • Access to communication and collection materials

  12. Save a Cup – WM Van Trial

  13. Save-a-Cup Adopters!

  14. Communication & Marketing

  15. Maintaining Support for Save a Cup • 64 sites signed up by Alupro to the SAC/ECC trial • 89 sites signed in total • Work with SAC to increase revenue from cans collected • Alupro to trail a new area with ECC and SAC existing customers • i.e: South East

  16. Contact details Jane Carver Programme Manager Alupro Tel: 01527 597757 Mobile: 07748 843303 Jane.carver@alupro.org.uk

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