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CONDITIONALS

CONDITIONALS . X PLORE 11. Unit 2.5. The Power of Advertising Unit 4.6. Beyond Stereotypes. Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa . MAIN CLAUSE. The ad campaign works. Present Simple. if more and more consumers buy the product. . IF-CLAUSE.

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CONDITIONALS

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  1. CONDITIONALS XPLORE 11 Unit 2.5. The Power of Advertising Unit 4.6. Beyond Stereotypes Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa

  2. MAIN CLAUSE The ad campaign works PresentSimple if more and more consumers buythe product. IF-CLAUSE PresentSimple ZERO CONDITIONAL – expresses certainty / factual situations

  3. If consumers reject the message of an ad, IF-CLAUSE PresentSimple MAIN CLAUSE the campaign will failits aim. Future CONDITIONAL TYPE 1 – expresses possiblesituations

  4. MAIN CLAUSE What would happen Conditional if advertising was banned*? IF-CLAUSE PastSimple * Passive form CONDITIONAL TYPE 2 – expresses improbable situations

  5. If the UN hadn't adoptedtheDeclaration of Human Rights, IF-CLAUSE PastPerfect there would have been a much higher violation of people's rights. MAIN CLAUSE ConditionalPerfect CONDITIONAL TYPE 3 – expresses unrealsituations

  6. ConditionalType Zero , IF + ConditionalType 1 , PresentSimple PresentSimple IF + PresentSimple Future

  7. They’re going to lose the next advertising campaign if they don’t change the team ConditionalType 2 , PastSimple Conditional IF + ConditionalType 3 , ConditionalPerfect PastPerfect IF +

  8. They’re going to lose the next advertising campaign if they don’t change the team. • Unless they change the team, they’re going to lose the next campaign.

  9. Now Practise! Teresa Pinto de Almeida ▪ Paula M. Araújo▪ Telma Coelho de Sousa

  10. Complete the sentences with the correct verb tense. (type 0/1/2) didn’texist If advertising _____________ (not/exist), consumers would be less informed about their choices. 2. If we watch TV commercials, we _______________ (be) exposed to their creativity and art work. 3. We _______________ (not/be) so weary of advertising if ads weren't so exaggerated. 4. If we ____________ (believe) everything adverts say, we are easily deceived. 5. Advertising agencies _______________ (stop) earning millions if their work failed its goals. are / willbe wouldn’tbe believe would stop Teresa Pinto de Almeida ▪ Paula M. Araújo▪Telma Coelho de Sousa

  11. B. Rewrite the sentences as suggested below. (type 0/1/2) 1. Advertising is so trivial that we don't think about its impact on our decisions. We would think... 2. Try this chocolate! You'll crave for more! If you try... about the advertising impact on our decisionsif it wasn’t so trivial. this chocolate, youwill crave for more.

  12. 3. Consumers need to be more critical so as not to be tricked into bad deals. Unless consumers are... 4. Many people show a deep desire to buy things so they are vulnerable to advertising. People wouldn't be... more critical, they will be tricked into baddeals. sovulnerable to advertisingiftheydidn’t show a deepdesire to buythings.

  13. Complete the sentences with the correct verb tense. 1. If there was no violence in Northern Africa, people _____________ (not/be) forced to leave their countries. 2. If you ____________ (be) a target of discrimination, you can ask for help and legal support. 3. Discrimination ____________________ (stop) by now if governments had had much stricter legislation. wouldn’tbe are wouldhavestopped

  14. willfeel 4. Ethnic minorities ________________ (feel) discriminated against if media networks continue stereotyping them. 5. If teenagers ______________ (not/give in) to peer pressure, they would behave more fairly. 6. If the media _______________ (broadcast) a fair vision of Africa, we wouldn't have created these stereotypes. didn’tgive in hadbroadcast

  15. B. Rewrite the sentences as suggested below. 1. The Declaration of Human Rights was created because people's basic rights were violated during WWII. If people's basic rights hadn't been... 2. Unless governments respect minorities' rights, the United Nations will sanction them. The United Nations will sanction governments... violated, theDeclarationofHumanRightswouldn’thavebeencreated. iftheydon’trespectminorities’ rights.

  16. 3. Racial segregation in southern U.S. was banned thanks to the demands of the Civil Rights Movement. If the Civil Rights Movement hadn't demanded it, ... 4. Prejudice exists because it is the result of a misguided perception of our multicultural world. If people didn't have... racial segregation in southern U.S. wouldn’thavebeenbanned. a misguidedperceptionofour multicultural world, prejudicewouldn’texist.

  17. Further Practice! Conditionals / If-ClausesQuiz 1 Conditionals / If-ClausesQuiz 2 Teresa Pinto de Almeida ▪ Paula M. Araújo▪ Telma Coelho de Sousa

  18. CONDITIONALS XPLORE 11 Unit 2.5. The Power of Advertising Unit 4.6. Beyond Stereotypes Teresa Pinto de Almeida ▪ Paula M. Araújo ▪ Telma Coelho de Sousa

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