presented by group c arby artoonian jessica thomas richard orozco alex fajardo sam hacopian
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Company Analysis of Dell Inc.

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Presented by Group C: Arby Artoonian , Jessica Thomas, Richard Orozco, Alex Fajardo & Sam Hacopian. Company Analysis of Dell Inc. About Dell. Leading company in PC manufacturing Creates products for consumer and business environments

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presented by group c arby artoonian jessica thomas richard orozco alex fajardo sam hacopian
Presented by Group C:

ArbyArtoonian, Jessica Thomas, Richard Orozco, Alex Fajardo & Sam Hacopian

Company Analysis of Dell Inc.

about dell
About Dell
  • Leading company in PC manufacturing
  • Creates products for consumer and business environments
  • Builds Desktop PC’s, Laptops, Storage Devices, Software Etc.
external environment
External Environment


  • Robust market position
  • Good cash flow generation
  • Emerging economies create growth
  • Gaining market share in cloud computing


  • Weak R&D
  • Lower margins compared to peers
  • Tablets cannibalizing PC sales
  • Intense completion from Apple, HP, Acer, Cisco etc.
company performance
Company Performance
  • Increases in R&D spending over the past years
  • Reducing the portion of low-margined products in its sales mix
  • Difficult sales climate ahead with economic issues and natural disasters.
  • Unfavorable earning estimates for Dell in 2012
major challenges in the past three years
Major Challenges in the past three years
  • Low R&D spending over the years compared to competitors
  • Low innovation
  • Sales numbers decreased in certain years



dell s present and future challenges
Dell’s Present and Future Challenges
  • Present Challenges:
    • Comparatively weak R&D
    • Lower profit margins against competitors
  • Future Challenges:
    • Tablets cannibalizing
    • Dependence on PC market
    • Intense competition from powerful rivals:
    • Apple, HP, IBM, servers & tablets
dell s management team
Dell’s Management Team
  • Dell is dynamically comprised of both the Board of Directors and the Management Team.
  • Functions of Board of Directors:
    • Management planning and oversight
    • Strategic and operational planning
    • Financial reporting
    • Governance, compliance and risk management
    • General advice to management
  • Functions of Management Team:
    • Organizing management
    • Strategic and operational planning and implementation
    • Managing risk
    • Financial reporting
dell s management team continued
Dell’s Management Team Continued
  • Key Management & Executive Members:
    • Michael S. Dell - CEO
    • Brian T. Gladden - CFO/Senior Vice President
    • David Johnson - Senior Vice President
    • Jeffrey Clarke - Vice Chairman
    • Karen H. Quintos - Chief Marketing Officer/ Senior Vice President
    • Steve H. Price - Senior Vice President Human Resources
    • Stephen Felice - President, CCO, Division Officer
strategy and structure of dell
Strategy and Structure of Dell
  • Dell has implemented a growth strategy that consists of delivering results, investing for growth and building on their strengths.
  • Dell tailor’s its business based on a mixed structure. The structure revolves around product structure and customer structure. Customers are divided into enterprise large companies, medium-small businesses and personal consumers.
potential solutions for dell s challenges
Potential Solutions for Dell’s Challenges
  • Expanding products & services to emerging markets i.e. China
  • Investing on Cloud computing
  • Developing new products such as tablets to capture market share.
lessons learned from dell
Lessons Learned from Dell
  • Dell’s centralized structure allows greater control from top managers.
  • Keep managers and employees engaged in the company’s goals and standards.
  • Keep costs low to ensure low prices for consumers.
  • Intensely research a new market before entering to maximize efficiency and price of the product.