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The Cost of Beer

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  1. The Cost of Beer

  2. History • Beer was first created in 7000 BC • The first beer recipe found was from about 3000 BC • Women were mainly the brewers • Beer was medicine • Used for the journey to the hereafter • Noah had beer • It was a currency • Hops – A great preservative

  3. History • The attempt of Prohibition • Light times for beer drinkers • The craft revolution • Beer is now within walking distance for all

  4. Interesting Facts Some interesting facts according to CollegeCrunch.org: • The first consumer protection law was written for beer • The straw was invented for beer drinking • Beer was part of FDR's Presidential campaign • Beer was a part of the oldest laws • Spit has its place in beer • Monks built with beer • Beer can be dangerous to more than your liver

  5. Interesting Facts Interesting facts according to CollegeCrunch.org continued: • IPAs were made to sustain long journeys • Babylonians drowned bad brewers • Rule of thumb came from beer • The Mayflower stopped at Plymouth Rock for beer • The term "wet your whistle" came from beer pubs • Beer made the pyramids • Marijuana and hops are cousins

  6. Economic Impact of Beer in Oregon There are currently 134 brewing companies, operating 166 brewing facilities in 60 cities in Oregon The Portland metro area is the largest craft brewing market in the US with the most number of breweries at 68. Total economic impact from the beer industry on Oregon’s economy is $2.44 billion Oregon is the No. 2 hop growing state in the country with a 2010 crop value of $31,200,000

  7. Economic Impact of Beer in Oregon The brewing industry accounts for over 25,595 jobs, over $859 million in wages and over $2.4 billion in total output. These figures include all jobs that directly and indirectly impact the brewing industry That’s more jobs than Nike, Columbia Sportswear, Adidas America, Keen, Dakine, Ruff Wear and LaCrosse/Danner combined. The industry’s economic ripple effect benefits agriculture, manufacturing, construction, transportation and many other businesses whose livelihood depends on the beer industry.

  8. Oregon Brewer’s Festival

  9. Economic impact of Oregon Brewer's Festival • Jeff Dense, Professor of Political Science at Eastern Oregon University, and his Politics and Beer class conducted a survey on the grounds of the festival. • Dense and his students administered 680 on-site interviews at Tom McCall Waterfront Park between July 26 and July 28, 2012. Dense then utilized IMPLAN (IMpact Analysis for PLANning), a data and software package, to estimate the economic impact of the Oregon Brewers Festival on Multnomah County.

  10. Economic impact of Oregon Brewer's Festival • $23.2 Million: $16.24 M in direct spending and $6.97 M in indirect (additional input purchases made by local business) • 91 different business sectors • In addition to the $23.2 M local residents spent an estimated $7.97 M on purchases related to the OBF • Over 80,000 attendees (the majority of which were form out of town) • The average out of state attendee spent more than $750 • 350 jobs created • 52.1% of the attendees were attending the festival for the first time

  11. Economic Impact of Beer in Oregon

  12. Economic Impact of Beer in Oregon

  13. What kind of enemy we are dealing with?

  14. Enzymes: are biological molecules, they speed up rate of the metabolic reaction millions times than without them. • Enzymes exist in all cells of our body to digest food into cells faster. However, there are some molecules called Enzyme inhibitors. They reduce speed of enzymes reactions by binding them in certain way. • Enzyme inhibitors are the evil part in our body. They can be found in Alcohol [1]. • Ethanol is Alcohol that is used in manufacturing beer. In our body there is an enzyme called Cytosol which is responses to metabolize Ethanol. It concentrates in the liver. • While lacking of NAD in cells, the rate of NADH rapidly increases causing weight gain, fatty liver and heart attack! [2] • Also, Cytosol enzyme transfers Alcohol to brain which causes intoxicant.

  15. The excuse is worse than the sin! Why wine reduces heart attack? • It’s actually ambiguous to explain how wine reduces heart attack. They are only referring to some studies showing that. However, some of them explained that red wine contains flavonoids (vitamin P) which act as antioxidant to prevent atherosclerosis build in our body. • Flavonoid can be plenty found in fruits, dark chocolate, and vegetables. Not just red wine, in fact; fruits have highest flavonoid than others [3]. • Alcohol not just effects on your body—also in your Neurotransmitter systems. • For examples: • Serotonin: it exists in central nervous system in cells. It responds of feeling of well and happiness. Alcohol increases its level in your body as a result you will feel abnormal happiness which leads to alcohol addictive [4]. • GABA it is acid, the rate of it in your blood causes slow reaction of body that why alcohol hazard in driving [5].

  16. Reasons you CAN drink • Reduce developing heart disease • Reduce the risk of dying of a heart attack • Possibly reduce your risk of strokes, particularly ischemic strokes • Lower your risk of gallstones • Possibly reduce your risk of diabetes

  17. How much is too much • Beer: 12 fluid ounces (355 milliliters) • Wine: 5 fluid ounces (148 milliliters) • Distilled spirits (80 proof): 1.5 fluid ounces (44 milliliters) • 2 beers in one day vs. seven

  18. Best for reducing heart disease • 30 percent less likely than nondrinkers to suffer from cardiovascular events like strokes, heart attacks and heart disease Stroke statistic

  19. MOST IMPORTANLY • Moderation is key

  20. General health benefits • Longevity • General Health • Heart Health • Strokes • Diabetes • Alzheimer's Disease and Other Dementia • Arthritis • Enlarged Prostate (Benign Prostatic Hyperplasia or BPH) • Osteoporosis • Gallbladder Disease (Gallstones or Cholelithiasis) • Cancers

  21. Links and References [1] www.wisegreek.com [2] www.hamsnetwork.com [3] www.livestrong.com [4] David M. Lovinger, PH,D [5] www.buzzle.com • http://news.menshealth.com/the-best-heart-healthy-beverage/2011/11/18/ • http://news.menshealth.com/the-best-heart-healthy-beverage/2011/11/18/ • http://www2.potsdam.edu/hansondj/AlcoholAndHealth.html • http://www.mayoclinic.com/health/alcohol/SC00024

  22. Links • http://www.collegecrunch.org/feature/25-fascinating-historical-facts-about-beer/ • http://www.manolith.com/2009/04/15/history-lesson-the-story-of-beer/ • http://www.beerhistory.com/library/holdings/raley_timetable.shtml