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StudyLink - Empowering Potential Through Global Education Placement

StudyLink's vision is to help individuals reach their full potential through learning by offering the top global education placement service. With over 12 years of experience, StudyLink operates in 5 countries, serving 700+ education institution clients and 200,000 applicants annually. They focus on student-first service, utilizing online tools for application tracking and management, in-country support, and document scanning. Their marketing strategy includes partnerships with reputable portals, content creation, and word-of-mouth promotion. StudyLink aims to enhance their services by incorporating audio/video interviews, RSS distribution, and field sales channels to cater to 4 million students yearly.

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StudyLink - Empowering Potential Through Global Education Placement

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  1. StudyLink - The Vision “Helping people realise their potential through learning - by creating the number one global education placement service.”

  2. StudyLink - By Numbers • Operating for 12 years • 30-40 people • 5 countries - Oz, UK, US, India, Japan • 700+ education institution clients • 200,000 applicants per year • 4 million unique users per year

  3. StudyLink Business Model • Traditionally advertising • Transitioning to transaction • Always technology focus

  4. Transaction - Student Placement • Traditional education agent market • Our USP - Student First - Service is everything, Choice is critical • Use internet to source applicants and counsel • In-country support available • Online tracking and management of application • Document scanning and pdf file management (central hub for certifying originals)

  5. Marketing • Don’t do SEO • Partner with portals attracting target users (Guardian Newspaper in UK; Yahoo Asia, UK, India etc) • Content is key • Word of mouth • Service is key

  6. Internet & word of mouth • Cost effective delivery of quality service • 24/7 – enquiry routing - local language advice (auto and ad hoc) • central dbase records all interaction • live chat assistance • blogging and discussion • Don’t ignore offline - integrated user experience

  7. Future? • Connect applicants and schools (audio/video interviews) - Skype etc • RSS distribution of course content • Sales channel in the field

  8. 4 million students a year One student at a time Putting the Student First Questions?

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