Welcome Presentation on IMC program on zoo. Prepared for Shahed Rahman Course instructor MKT 337.4. We are. Khandakar Fazle Rubby Jyoti Jiban Khisha Navila Nowshin Tazneen Affnaan Safayet Bin Taiyab. Information search Steps:. Market Segmentation. IMC program. Advertising
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
The public relations Department is a unit in the firm that manages publicity and other communications with every group that is in contact with the company.
These employees working in different departments work all together with the IMC program, so that each and every employee receives a constant stream of information. Our employees’ remains consistent with the message and image they are trying to convey to our targeted customers.
In Dhaka Zoo, at each and every corner we have placed a Recycle Bin which is green in color and resembles that each one of us is aware green marketing and making a better world.
Direct marketing is vending products to customers without the use of other channel members.
We have created Dhaka Zoo website, where new customers can check the daily schedules and timings of the zoo.
Customers those who wish to be member of the website can simply log on and check or receive the monthly offers and contests which are going to be held within the coming days.
We have made guidelines that all the employees/workers/managers are abide to follow. During recruitment each one has been provided with the code of ethics as a guideline to create a strong base in their ethics.
Cause – Related Marketing
Dhaka Zoo has initiated a cause related marketing, to collect funds for the development of the World Largest Mangrove Forest – the Sundarbans. This will help us to build a positive image towards the customers.