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Team CADAK

Team CADAK. ound. HAMPER. Andrea Fletes Amika Hebert Christy Nguyen Kelly Yee Derek Yip. Abstract. The “HAMPERound” Sphere shaped laundry hamper Transports and stores easily Unique item Inexpensive to manufacture Profitable Intended to be used by children. Claims.

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Team CADAK

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  1. Team CADAK ound HAMPER Andrea Fletes Amika Hebert Christy Nguyen Kelly Yee Derek Yip

  2. Abstract • The “HAMPERound” • Sphere shaped laundry hamper • Transports and stores easily • Unique item • Inexpensive to manufacture • Profitable • Intended to be used by children

  3. Claims • Transportation and storage of dirty clothes • Collapsable, spherical • Can be pushed, pulled, or kicked to transport • Easy to load and unload with zipper top • No assambing required Andrea Fletes

  4. Materials & Function • Laundry hamper made with sturdy, washable canvas material • Material comes in various colors and themes fit for children • Durable plastic zipper opens the top of the hamper • Strap attached near opening for convenient pulling • Collapsible, comprised of a flexible wire to maintain its shape • Convenient and fun for kids to transport laundry or store other items Andrea Fletes

  5. Related Patents • 6,691,879 - Laundry Cart System • 6,637,938 - Laundry apparatus • 6,481,591 - Laundry roll hamper • 6,227,398 - Collapsible hamper • 5,735,608 - Totable hamper Andrea Fletes

  6. Invention Summary • The HAMPERound is a safe and durable contraption that allows for fun when doing children’s laundry. • Kids 6 years of age and older can enjoy rolling and folding the ball all around the house. • The best thing is that it keeps their room neat and the the kids occupied. Kelly Yee

  7. Diagrams Kelly Yee

  8. Product Analysis • Product Attributes- • Spherical hamper that expands upon opening • Easy and fun for children to use. • Different colors and themes for children. • Collapsible for easy storage • Product Packaging- • Product will be packaged and shipped to customers in a flattened box • Product Positioning- • The product will be perceived as an easy to use, sturdy, and mobile laundry hamper that will be enjoyed by children • Product Line • In the future, the line will expand into different sizes and colors to fit the needs of the whole family Christy Nguyen

  9. Pricing • Manufacturing costs- ( for one ball) • white canvas : $2.00 per yard x 2.163yds • = $4.32 each • zipper (38”) : $0.50 each • Velcro (16”) : $5.00 for 25 yards • = about 56.25 pieces • 16” = $0.09 • Aluminum wire: $1.50 each • Total Variable Costs = $6.41each • Fixed Costs • Advertising Costs = $300,000 per year • Administration Costs = $150,000 per year • Total Fixed Costs = $450,000 per year Christy Nguyen

  10. Break Even Analysis • Fixed Cost = $450,000 • Variable cost = $6.41 per unit • Unit Contribution = $12.54 per unit • Price = $18.95 per unit • BE Units = 35,885 • BE Dollars = $680,024 Christy Nguyen

  11. Expected Profit • Expected unit sales = 50,000 units • Total variable cost = $6.41 x 50,000 units = $320,500.00 • Total costs = $320,500.00 + $450,000.00 = $770,500.00 • Net Sales = $18.95 x 50,000 units = $947,500.00 • Profit = $947,500.00 - $770,500.00 = $177,000.00 Christy Nguyen

  12. Marketing StrategyTarget Market • Distribution • Website (customers are able to order product online) • Promotion • Advertising • Commercials on children’s shows and home decorating shows (Home and Garden TV, Disney Channel, Nickelodeon, etc) • Magazines that mother’s will read for ideas for their homes (Better Homes, Home and Garden, etc.) • Website • Benefits to consumers • Customer is able to see all the different sizes, colors and themes at one convenient place • Customer does not have to leave the house, the product comes to them • Disadvantages of website • Shipping and handling costs • Customer is not able to see the actual size of the product • Advertising Slogan • “Easy as can be. Go on, roll your Hamperound around.” Derek Yip

  13. Marketing StrategyTarget Market • Target Market • Children ages 6+ • Mothers with young children • Geographic • United States • Target Population • 6 to 10 years old 20,549,505 (American factfinder) • Mothers appox. 30-40 years old 21,757,017 (American factfinder) Derek Yip

  14. The End

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