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Build it and they will come
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Chapter 7. Build it and they will come. What is your favorite place?. Share with your neighbor your most favorite and least favorite stadium or arena. Which sportscape factors make the good one good? Which sportscape factors make the bad one bad?. Parking access
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Build it and they will come
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Chapter 7 Build it and they will come
What is your favorite place? • Share with your neighbor your most favorite and least favorite stadium or arena. • Which sportscape factors make the good one good? • Which sportscape factors make the bad one bad? • Parking access • Architectural design & appearance • Interior décor • Facility layout • Wayfinding signage • Facility space • Seat comfort • Equipment quality • Scoreboards and sound systems • Cleanliness • Perceived crowding
Parking access • Who has bad parking? • What can be done to improve parking access? (137)
Parking access • Who has bad parking? • What can be done to improve parking access? (137) • Employ enough __________ • Add ________ • Arrange ________with police • Offer ________ before/after • Provide _______service free
Architectural design • Why do facilities of all kinds need renovation or replacement? Are stadiums any different?
Interior Decor • How could your university improve the interior décor of facilities?
Layout and wayfinding signage • Top 10 reasons why signs are important…
Seriously… • What is the importance of visualization? • How can wayfinding markers help? • How should seat sections be marked?
How do you react to crowds? • Depends on whether you are: • Task-oriented or • Stressed • Socially-oriented • Excited • Which one are you usually?
Crowding effects • How does crowding reduce food service revenues? • What makes you not want to get out of your seat to get food?
Furnishings: seats, equipment, electronics • Which of the 11 elements in the checklist on p.144 will you excuse if it’s broken? • Which of these is really irritating if it’s not working? • Whose fault is it?
Cleanliness • How can you get fans to help keep the place clean? • What do fans assume if the place isn’t clean? • Disorganized • Don’t care • Can’t afford staff
Design your dream venue! • What food service would you provide? • What service quality standards would you implement? • What would your signature food item be? • How could you use technology to improve customer service? • How would you offer great service to families? • How would you control fan behavior?