
Chapter 7 Build it and they will come
What is your favorite place? • Share with your neighbor your most favorite and least favorite stadium or arena. • Which sportscape factors make the good one good? • Which sportscape factors make the bad one bad? • Parking access • Architectural design & appearance • Interior décor • Facility layout • Wayfinding signage • Facility space • Seat comfort • Equipment quality • Scoreboards and sound systems • Cleanliness • Perceived crowding
Parking access • Who has bad parking? • What can be done to improve parking access? (137)
Parking access • Who has bad parking? • What can be done to improve parking access? (137) • Employ enough __________ • Add ________ • Arrange ________with police • Offer ________ before/after • Provide _______service free
Architectural design • Why do facilities of all kinds need renovation or replacement? Are stadiums any different?
Interior Decor • How could your university improve the interior décor of facilities?
Layout and wayfinding signage • Top 10 reasons why signs are important…
Seriously… • What is the importance of visualization? • How can wayfinding markers help? • How should seat sections be marked?
How do you react to crowds? • Depends on whether you are: • Task-oriented or • Stressed • Socially-oriented • Excited • Which one are you usually?
Crowding effects • How does crowding reduce food service revenues? • What makes you not want to get out of your seat to get food?
Furnishings: seats, equipment, electronics • Which of the 11 elements in the checklist on p.144 will you excuse if it’s broken? • Which of these is really irritating if it’s not working? • Whose fault is it?
Cleanliness • How can you get fans to help keep the place clean? • What do fans assume if the place isn’t clean? • Disorganized • Don’t care • Can’t afford staff
Design your dream venue! • What food service would you provide? • What service quality standards would you implement? • What would your signature food item be? • How could you use technology to improve customer service? • How would you offer great service to families? • How would you control fan behavior?