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Discover the key elements that define an exemplary sports venue and learn how to enhance the fan experience. Explore factors like parking access, architectural design, interior decor, wayfinding signage, seat comfort, and cleanliness, which contribute to creating a top-notch sports facility. Uncover strategies for improving parking access, upgrading facilities, optimizing layout, and ensuring equipment quality. Design your dream venue with innovative food services, superior customer service standards, signature dishes, technology integration, family-friendly amenities, and effective crowd management techniques. Elevate the sportscape experience for fans and visitors alike!
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Chapter 9 Managing the Sportscape:Build it and they will come
What is your favorite place? • Share with your neighbor your favorite and least favorite stadium or arena. • Which sportscape factors make the good one good? • Which sportscape factors make the bad one bad? • Parking access • Architectural design & appearance • Interior décor • Facility layout • Wayfinding signage • Facility space • Seat comfort • Equipment quality • Scoreboards and sound systems • Cleanliness • Perceived crowding
Parking access • Who has bad parking? • What can be done to improve parking access?
Parking access • Who has bad parking? • What can be done to improve parking access? • Employ enough __________ • Add ________ • Arrange ________with police • Offer ________ before/after • Provide _______service free
Parking access • Who has bad parking? • What can be done to improve parking access? • Employ enough personnel • Add routes • Arrange traffic light management with police • Offer entertainment before/after • Provide shuttle service free
Architectural design • Why do facilities of all kinds need renovation or replacement? Are stadiums any different?
Interior Decor • How could your university improve the interior décor of facilities?
Layout and wayfinding signage • Top 10 reasons why signs are important…
Seriously… • What is the importance of visualization? • How can wayfinding markers help? • How should seat sections be marked?
Crowding effects • How does crowding reduce food service revenues? • What makes you not want to get out of your seat to get food?
Seat Comfort, Equipment Quality, Scoreboards & Sound Systems
Furnishings: seats, equipment, electronics • Which of the elements in the equipment checklist will you excuse if it’s broken? • Which of these is really irritating if it’s not working? • Whose fault is it?
Cleanliness • How can you get fans to help keep the place clean? • What do fans assume if the place isn’t clean? • Disorganized • Don’t care • Can’t afford staff
Design your dream venue! • What food service would you provide? • What service quality standards would you implement? • What would your signature food item be? • How could you use technology to improve customer service? • How would you offer great service to families? • How would you control fan behavior?