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The Food “Pyramid”. Changes Over the Last Century. 1916: Food For Young Children. USDA first food guide Food classified into five groups: Cereals Veggies and Fruits Milk and Meat Fats and Fatty Foods Sugars and Sugary Foods. 1917: How To Select Foods. Came out one year later

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The Food “Pyramid”

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    1. The Food “Pyramid” Changes Over the Last Century

    2. 1916: Food For Young Children • USDA first food guide • Food classified into five groups: • Cereals • Veggies and Fruits • Milk and Meat • Fats and Fatty Foods • Sugars and Sugary Foods

    3. 1917: How To Select Foods • Came out one year later • Expanded the food guide into a 14 page pamphlet

    4. 1943: The Basic Seven • Suggested number of servings per food group • Did not include serving sizes • Included seven food groups • milk and milk products • meat, poultry, fish, eggs, beans, peas and nuts • bread, flour and cereals • leafy green and yellow vegetables • potatoes and sweet potatoes • citrus, tomato, cabbage and salad greens • butter and margarine

    5. 1956: The Basic Four • Simplified the “Basic Seven” • Included serving sizes in four food groups • Milk • Meat • Veggies and Fruits • Grain

    6. 1979: Hassle-Free Guide To A Better Diet • Kept the “Basic Four” • Added moderate consumption of an additional group: Fats, sweets, and alcohol

    7. 1984: Food Wheel – A Pattern For Daily Food Choices • A collaboration of the USDA and the Red Cross • Included amounts of foods for three different calorie levels

    8. 1992: Food Guide Pyramid • The one most people remember • Split the servings into proportions of a pyramid • What could be some problems with this model?

    9. 2005: MyPyramid Food Guidance System • Simplified the food pyramid • Added a band for oils • Includes representation of physical activity • What are some advantages and disadvantages for this model?

    10. Iconic food guide easier to measure servings for each group • Emphasizes five food groups: • Grains • Fruits • Veggies • Protein (not meats) • Dairy (not milk) • What are the major changes between this model and the MyPyramid model? Why were these changes made? 2011: MyPlate

    11. How does this relate to Visual Rhetoric? • The food guide has changed to fit the purposes of nutrition today • Healthy eating and exercise are emphasized today • MyPlate is available online as a “nutrition tracker” to fit with the advancements in technology • The “Basic Seven” are no longer appropriate for the purposes of nutrition today • MyPlate offers more of an appeal to the eye than the data and facts listed in earlier food guides

    12. How does this help me understand Visual Rhetoric? • Certain visuals are inappropriate for certain purposes (The “Basic Seven” are not appropriate for today’s nutrition standards) • Make sure your visuals fit your purpose • There are good visuals and appropriate visuals…Use the latter!