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Raisin Hope Foundation: Brains Matter Campaign

Research on students with brain injury who feel misunderstood and judged emphasizes the need for education. By raising awareness through a campaign and masterclasses, we aim to create a supportive community for those affected. Amateur cyclers can participate in quizzes and share stories on RHF's platform, promoting awareness and prevention. Sale of awareness bicycle bells and bike simulator events help drive resources for the cause. The long-term goal is to support brain injury students by developing tailored teaching and software programs.

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Raisin Hope Foundation: Brains Matter Campaign

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  1. By: Joeri van Drunen, Lex Voorhout, Timo Meijs, Jolijn Donkers & Katja Creutzberg The Raisin Hope Foundation

  2. How aware are u?

  3. Research • Students with a brain injury: • Feel misunderstood • Judged • So education is essential • But first we need (brand and brain injury) awareness to create support!

  4. But, how?

  5. …With a campaign and plan

  6. Masterclasses Winit orbuyit Lessonsby a professional cyclist To create attention! Idea

  7. Amateur Cyclers Target group

  8. Share! Like! If they want to win a masterclass, they should fill in a quiz about brain injurys and how to prevent them. They can share their own personal story on a platform made by RHF. Awareness & Prevention

  9. Sale of awareness bicycle bells Bike simulator – on events Resources

  10. Okay, and then?

  11. 5 - 10 years later • Main goal: • Support students who suffer from a brain injury • by? • Developing a teaching and software program.

  12. Any Question?

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