Chapter Twenty-Four. The Persuasive Speech. Chapter Twenty-Four. Table of Contents What Is a Persuasive Speech? The Process of Persuasion Classical Persuasive Appeals Contemporary Persuasive Appeals. What Is a Persuasive Speech?.
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The Persuasive Speech
Table of Contents
Central Processing: listeners who are influenced primarily by the strength and quality of a speaker’s argument.
Peripheral Processing: listeners who are more likely to be influenced by non-content issues, because they find the message too complex or irrelevant.