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Digital Touch Points. M obile. DISPLAY AD PLACEMENT. AD PLACEMENT STRATEGY. “ Running your campaign on only the top 4 sites, limits your exposure to less than 29% of the entire online audience ”. Ad Network. *JP Morgan report – “The Rise of Ad Networks” Oct, 2007. Page views.

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slide3

AD PLACEMENT STRATEGY

“Running your campaign on only the top 4 sites, limits your exposure to less than 29% of the entire online audience”

Ad Network

*JP Morgan report – “The Rise of Ad Networks”

Oct, 2007

Page views

Create Branding and Trust.

Contextual Targeting

Broader Reach

Top websites

Long tail websites

Blogs

There are three channels that we are going to use as campaign media to reach our audiences.

1. Single Placement on Top websites to build positive brand image and trust.

2. Ad Network to reach broader audiences.

3. Google Display Network, to apply contextual Targeting

.

slide4

AD PLACEMENT KEY FACTORS

  • Reach

Who is your target audience

How many of them do you expect to see your ad

Where to reach them

  • Intensity

How many times your ad seen by your targeted people

  • Creative Form

What is your ad’s “look and feel”

  • Optimization

What can you do to optimize the performance of your ads

slide5

TECHNOLOGY YOU CAN EXPLORE

Benefits:

  • 1. Real Time Monitoring
    • You will be able to monitor your ad performance by analyzing real time report on several things below:
    • Clicks (the number of clicks upon the banner)
    • Impressions (the number of ad appears)
    • Inventory (the number of ad space, ad views hat publisher can deliver to advertiser)
    • Flash Media Events (any engagement done by user upon banner ad, eg: mouse hovering, click, roll over,etc)
  • 2. Apply advanced targeting technique (Only for Ad network)

TARGETING

City Targeting

Reach specific audience based on big cities such as Bandung, Surabaya, Medan, etc

Time Targeting

Understand the best time of your potential customers go online.

Behavioural Targeting

Understand your customer’s preferences and habits in the internet.

Contextual Targeting

Choose your target keywords to be displayed in our sites channel.

Retargeting

Keeping track of people who visit your site and displaying your ads to them as they visit other sites online.

slide6

TECHNOLOGY YOU CAN EXPLORE

  • 3. Apply on going optimization
    • Cross Media Optimization (only for ad network)
    • An optimization for low performance ad by moving the banner from one site to another relevant site which can perform better. (all sites are premium sites)
    • Creative Optimization
    • An optimization for low perfomance ad by modifying the creative side of the banner.
    • Ad Copy Optimization
    • An optimization for low performance ad by modifying the message content and copy.
    • Frequency Capping
    • An optimization done by limiting the number of ad appearance to one user.
slide7

TECHNOLOGY YOU CAN EXPLORE

  • 4. Banner Rotation (for single placement)
    • You will be able to rotate your banner ads in one spot for single placement. This technique enables you to save your budget. You pay for one ad spot and you can display more than one banner ads.

Pay for One spot

and Place Ad for more than one products

slide8

TECHNOLOGY YOU CAN EXPLORE

To support our ad placement strategy, we also gather information from reliable third party partners.

5. Third Party Survey Platform

We also use third party web survey platform to enable us analyze the traffic of popular sites.

We always work on the detail of something

So in analyzing the website for ad placement, we also gather detail information from other parties to get more reliable data and information to get the best result for our clients.

.

slide9

TECHNOLOGY YOU CAN EXPLORE

Benefits:

Website : rumah.com

Category : All Categories Audience : Indonesia Sample Size: 317 Date: Oct 1, 2012 - Oct 7, 2012 Traffic : All Devices

A. Provide Demographic Data

The demographic data will help us target more accurate audiences with various information background.

We will also share this information to our clients upon request.

.

slide10

OUR SUPPORTING TECHNOLOGY

B. Provide Audience Duplication Data

Category: All Categories Traffic: All Devices Audience: South East Asia Duplication: 53,610 Date: 01/09/2012 - 30/09/2012 Total Audience Reach: 8,295,329

Audience duplication data will help us plan an efficient ad placement.

You will not waste your budget for placing ad in 2 popular websites with the huge number of the same visitors

audience duplication rate in general
AUDIENCE DUPLICATION RATE IN GENERAL

2.573.150

2.573.150

1.815.746

X

=

4.388.896 unique visitors

Duplicated

Duplicated

1.091.036

Chart. 1

1.073.558

742.188

1.499.592

TOTAL REACH 3.315.338

Look at the Chart.1

If we place ad on Kompas and Detik,

it doesn’t mean that we will reach 4.388.896 unique visitors.which is 1.815.746 users from kompas plus 2.573.150 unique visitors from detik.

The fact is, we will reach less unique visitors than that, because of the number of duplicated visitors . Based on the data above we will reach only 3.315.338 unique users.

The same thing goes for the next charts

2.127.602

X

=

4,700,752 unique visitors

Chart. 2

1.036.566

1.482.114

TOTAL REACH 3.609.716

audience duplication rate in general1
AUDIENCE DUPLICATION RATE IN GENERAL

X

=

3,943,348

1.815.746

2.127.602

Chart. 3

Duplicated

1.362.471

1.050.615

765.131

TOTAL REACH 3.178.217

Having learned all the numbers from the previous charts, we might conclude that the right combination for placement is on VIVA and DETIK.com. Because it generates biggest reach.

But WAIT! Those numbers above are based on GENERAL DATA of VISITORS.

The result might be different if we modify the data source into more specific criteria.

As shown in the next presentation

slide13

SEARCH ENGINE

PLACEMENT

slide14

How many people

use Search Engine to find product information

How your competitors

How your competitors tap into this

market potential

slide17

Also called Pay-Per-Click (PPC)

What is SEM?

Guaranteed placement of a small ad

Search Engine Marketing?

  • How Does SEM or Sponsored Listings Work?
  • Select targeted keyword or phrases
  • Select monthly budget
  • Select daily budget
  • Bid for keyword or phrases
  • Campaign monitoring (e.g. keyword performances, etc.)
  • Reporting

Google

slide18

Paid Search

Paid Search

Google

the number of search using keyword related to minyak angin
The Number of Search Using Keyword Related to “Minyak Angin”

Key Finding

There are about 90,000 people search for specific keyword related to “Minyak Angin”

the number of search using keyword related to similiar product
The Number of Search Using Keyword Related to Similiar Product

Key Finding

There are 14,320 people search for the specific keyword with competitor brand.

slide25

Why Facebook?

  • Reach your exact Audience
  • Demographic: Age, Gender, Marital status, Location (City)
  • Interest : Ex. Sport, Travel
  • Education: S1, S2
  • Connection: Fans or Not a Fans
the most popular ads on facebook
The most popular ads on Facebook

Offsite

Brand Page

Apps

Event Page

Use to increase the number of fans on brand page

Use to drive traffic to outside Facebook eg. Website & Microsite

Invite & increase attendee to your event

* Available for Premium Buying

slide27

Standard Ads can appear on both newsfeed and right hand sided

exclude Offsite Ads (only Right Hand Sided)

* No Mobile Placement

slide28

Measure your business ROI

Advertise will get pixel code to integrate into the web page you want to track conversion

Offsite

Conversion tracking

Report will includes actions that occurred within 1 day, 7 days and 28 days after a person click an ad and 1 day after viewing an ad.

slide29

Make Your fans endorseYour brand.

Like

Apps

Event

Offer

Stories about your friends engaging with Your brand

slide30

Promote does matter.

Mobile

Desktop

3x Larger Image

* Available for Premium Buying

slide32
Use for direct marketing activities like Coupons, Promotions or Flash Sales directly from brand Facebook pages.
slide33

Offers only available on Pages with at least 100 likes.

`

  • There are 3 kinds of offers:
  • In Store Only
  • In Store & Online
  • Online Only

After user claim the offer, Offer will send to primary email address associated with Facebook account

not only the right demographic but the specific people
Not only the right demographic, but the specific people.
  • Meet your offline customers on Facebook.
  • Define your user by Email, Facebook UIDs or Phone numbers.
  • No limits of databases uses.

Email List:

Zoewade@hotmail.com

Martinafiatgawa@gmail.com

Riorio@yahoo.com

Zetra.ares@gmail.com

Hoshimaruno@hotmail.com

slide35

MOBILE

PLACEMENT

example of mobile ads
Example of Mobile Ads

Standart Ads

Click to landing page

mobile ads feature targetting
Mobile Ads feature targetting
  • Operator / telcos
  • Handset Type
  • Operating system (OS)
  • Geo targetting by country
  • Channel : News, Lifestyle, Technology, Sport, Women, and Youth
  • Retargetting
ubermedia apps
UberMedia Apps

iPhone. Android. Blackberry . Mobile Web

iPhone. iPad. Desktop

Android

THE most powerful tool for Tweeting on Android

  • The most customizable Twitter tool “just for me”
  • The world's most popular full-featured Twitter app
  • Customization options, and a richer, more user-friendly Twitter experience

The fastest Twitter App

  • Intuitive, clean and elegant design
  • Keep your unread tweets in sync between your Mac, Firefox browser, iPhone, and iPad
  • Customizable colors for timeline/friends
  • Supports multiple twitter accounts
slide43

Sample ads in UberMedia

Communicate your offer to Uber Social users in Indonesia and you can target them by operation system like IOS, Android, Symbian, Windows.....

audience targetting
Audience Targetting

Custom UberAudience segments are created by targeting groups of people who follow key influencers and/or brands on Twitter as they relate to specific interests.

Follower tags can be combined to create hyper-qualified audience segmentation. With minimum 100K Followers

Ads only appear to user who follow specific account you targetted to

slide45
SMS
  • Advertisers can target the audience by profilig features :
  • Age
  • Location (only big cities)
  • Gender
  • ARPU (Average Revenue Per User)

Telkomsel

XL

Indosat

lba advertising
LBA Advertising

Min 10.000 SMS

slide47

Thank You

Apabilaadapertanyaan, Silakan

menghubungi:

UKM@adplus.co.id