Digital Touch Points. M obile. DISPLAY AD PLACEMENT. AD PLACEMENT STRATEGY. “ Running your campaign on only the top 4 sites, limits your exposure to less than 29% of the entire online audience ”. Ad Network. *JP Morgan report – “The Rise of Ad Networks” Oct, 2007. Page views.
“Running your campaign on only the top 4 sites, limits your exposure to less than 29% of the entire online audience”
*JP Morgan report – “The Rise of Ad Networks”
Create Branding and Trust.
Long tail websites
There are three channels that we are going to use as campaign media to reach our audiences.
1. Single Placement on Top websites to build positive brand image and trust.
2. Ad Network to reach broader audiences.
3. Google Display Network, to apply contextual Targeting
Who is your target audience
How many of them do you expect to see your ad
Where to reach them
How many times your ad seen by your targeted people
What is your ad’s “look and feel”
What can you do to optimize the performance of your ads
Reach specific audience based on big cities such as Bandung, Surabaya, Medan, etc
Understand the best time of your potential customers go online.
Understand your customer’s preferences and habits in the internet.
Choose your target keywords to be displayed in our sites channel.
Keeping track of people who visit your site and displaying your ads to them as they visit other sites online.
Pay for One spot
and Place Ad for more than one products
To support our ad placement strategy, we also gather information from reliable third party partners.
5. Third Party Survey Platform
We also use third party web survey platform to enable us analyze the traffic of popular sites.
We always work on the detail of something
So in analyzing the website for ad placement, we also gather detail information from other parties to get more reliable data and information to get the best result for our clients.
Website : rumah.com
Category : All Categories Audience : Indonesia Sample Size: 317 Date: Oct 1, 2012 - Oct 7, 2012 Traffic : All Devices
A. Provide Demographic Data
The demographic data will help us target more accurate audiences with various information background.
We will also share this information to our clients upon request.
B. Provide Audience Duplication Data
Category: All Categories Traffic: All Devices Audience: South East Asia Duplication: 53,610 Date: 01/09/2012 - 30/09/2012 Total Audience Reach: 8,295,329
Audience duplication data will help us plan an efficient ad placement.
You will not waste your budget for placing ad in 2 popular websites with the huge number of the same visitors
4.388.896 unique visitors
TOTAL REACH 3.315.338
Look at the Chart.1
If we place ad on Kompas and Detik,
it doesn’t mean that we will reach 4.388.896 unique visitors.which is 1.815.746 users from kompas plus 2.573.150 unique visitors from detik.
The fact is, we will reach less unique visitors than that, because of the number of duplicated visitors . Based on the data above we will reach only 3.315.338 unique users.
The same thing goes for the next charts
4,700,752 unique visitors
TOTAL REACH 3.609.716
TOTAL REACH 3.178.217
Having learned all the numbers from the previous charts, we might conclude that the right combination for placement is on VIVA and DETIK.com. Because it generates biggest reach.
But WAIT! Those numbers above are based on GENERAL DATA of VISITORS.
The result might be different if we modify the data source into more specific criteria.
As shown in the next presentation
use Search Engine to find product information
How your competitors
How your competitors tap into this
What is SEM?
Guaranteed placement of a small ad
Search Engine Marketing?
There are about 90,000 people search for specific keyword related to “Minyak Angin”
There are 14,320 people search for the specific keyword with competitor brand.
Use to increase the number of fans on brand page
Use to drive traffic to outside Facebook eg. Website & Microsite
Invite & increase attendee to your event
* Available for Premium Buying
exclude Offsite Ads (only Right Hand Sided)
* No Mobile Placement
Advertise will get pixel code to integrate into the web page you want to track conversion
Report will includes actions that occurred within 1 day, 7 days and 28 days after a person click an ad and 1 day after viewing an ad.
Stories about your friends engaging with Your brand
3x Larger Image
* Available for Premium Buying
After user claim the offer, Offer will send to primary email address associated with Facebook account
Click to landing page
iPhone. Android. Blackberry . Mobile Web
iPhone. iPad. Desktop
THE most powerful tool for Tweeting on Android
The fastest Twitter App
Communicate your offer to Uber Social users in Indonesia and you can target them by operation system like IOS, Android, Symbian, Windows.....
Custom UberAudience segments are created by targeting groups of people who follow key influencers and/or brands on Twitter as they relate to specific interests.
Follower tags can be combined to create hyper-qualified audience segmentation. With minimum 100K Followers
Ads only appear to user who follow specific account you targetted to
Min 10.000 SMS