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Choice driven changes. Food for Thought by Jessyca Canizales. TODAY…and the Twinkie Defense. This is the age of science. A fabricated custom-made reality, competing with the natural, organic world man from which has lived for thousands of years.

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choice driven changes

Choice driven changes

Food for Thought by JessycaCanizales

today and the twinkie defense
TODAY…and the Twinkie Defense

This is the age of science. A fabricated custom-made reality, competing with the natural, organic world man from which has lived for thousands of years.

The small print on your Twinkies reads more like rocket fuel than food for human consumption with unpronounceable test tube names labeling chemicals manufactured in the cauldrons of industry.

There is no doubt that the Twinkie-drug has been a successful experiment in taste-bud delight, their bright plastic husks found in dumps all over the planet.

But are there side effects? And if so, do they outweigh the benefits that Twinkies are providing for the millions who have come to depend upon their relief from the drudgery of daily living?

today s enduring understandings
Today’s Enduring Understandings
  • Importance of Food: Ecology/Economy
  • Understanding the Industry
  • Facts
  • Myths
  • What’s What



food facts
Food Facts
  • Food has changed more in the past 50 years than it had in the past 50,000.
  • There are nearly 50,000 products in an American Supermarket…all derivatives of 1 or more of just 4 ingredients.
  • 80% of all cattle in the United States are raised for McDonald´s.
  • Average American spends approximately 90 percent of their food budget on processed foods.
  • The Average Person Eats Almost 1500 Pounds Of Food A Year! On average, that can be thought of as 150 pounds of meat, 290 pounds of milk and cream, 35 pounds of eggs, 48 pounds of chicken, 68 pounds of bread, 125 pounds of potatoes, and 80 pounds of fruit. That should be enough to fill your stomach. The average person in the U.S. consumes 68 pounds of HFCS per year. The average American consumes close to 175 pounds of sugar per year.

All Fats are badIt's a long-held nutrition myth that all fats are bad. But the fact is, we all need fat. Fats aid nutrient absorption and nerve transmission, and they help to maintain cell membrane integrity - to name just a few of their useful purposes. However, when consumed in excessive amounts, fats contribute to weight gain, heart disease and certain types of cancers.Not all fats are created equal. Some fats can actually help promote good health, while others increase the risk for heart disease. The key is to replace bad fats (saturated fats and trans fats) with good fats (monounsaturated fats and polyunsaturated fats).

Brown Sugar is better than White SugarThe brown sugar sold at grocery stores is actually white granulated sugar with added molasses. Yes, brown sugar contains minute amounts of minerals. But unless you eat a gigantic portion of brown sugar every day, the mineral content difference between brown sugar and white sugar is absolutely insignificant. The idea that brown and white sugar have big differences is another common nutrition myth.

Brown Eggs are more nutritious than White EggsContrary to a widely believed nutrition myth, eggshell color has nothing to do with the quality, flavor, nutritive value, cooking characteristics, or shell thickness of an egg. The eggshell color only depends upon the breed of the hen. According to the Egg Nutrition Council, "white shelled eggs are produced by hens with white feathers and white ear lobes and brown shelled eggs are produced by hens with red feathers and red ear lobes. There is no difference in taste or nutrition content between white and brown colored eggs".

Avoid carbohydrate to lose weightThe key message that many low-carb diets convey is that carbohydrates promote insulin production, which in turn results in weight gain. Therefore by reducing carbohydrate intake, you can lose weight. Unfortunately, this is just another nutrition myth.

what is a processed food
What is a Processed Food?

If it's boxed, bagged, canned or jarred and has a list of ingredients on the label, it's processed.

Methods used to process foods include:

  • Canning
  • Freezing
  • Refrigeration
  • Dehydration
why process

Convenience isn't the only thing you get when you eat processed foods. There's a whole list of ingredients that manufacturers add to:

  • Color - It gives your orange soda that neon glow
  • Stabilize - So your gravy isn't watery
  • Emulsify - Who says oil and water can't mix?
  • Bleach - Let's disinfect and deodorize
  • Texturize - Nothing's worse than soggy cereal...
  • Soften - It's as if the ice cream was churned twice
  • Preserve - What if you want to eat the cupcake six months from now?
  • Sweeten - Sugar is sweet but saccharin and aspartame is sweeter
  • Hide Odors - Do you really want to smell the fish paste in your instant Pad Thai?
  • Flavor - Nothing like having the sweet taste of watermelon all year round
energy webs f ood chains
Energy Webs (Food Chains)
  • HUMANS are still involved in Energy Webs.
  • We are animals…surviving and evolving.
  • We ARE NOT at the top of our food chain!
    • What is?

IF Bacteria and Fungus don’t want to eat your food-YOU SHOULDN’T EITHER!

  • Wheatcontains gluten whichincreasesourbody´sproduction of insulin.
  • Digestinganenriched, highwheatdietfloodsthebloodsystemwithsugar and toxins. Over time itwearsdownthe GI system, teeth, effectsthebones and brain.
  • Enrichedflouristhe WORST flouryou can eat, wholewheat, multi-grainorotherwise.
  • WHOLE grains are nutrientrich and containhighpowerfulproteins!
  • Make EVERY BITE count!!
sugar naturally
Sugar: Naturally




  • Edible crystalline substances, mainly sucrose, lactose, and fructose. Humans interpret it as sweet.
  • Classified as a basic food carbohydrate and primarily comes from sugar cane and from sugar beet, but also appears in fruit, honey, sorghum, sugar maple, and in many other sources, particularly artificially.
  • Like any food, processing it has been related to numerous disorders and disease.
white sugar
White Sugar
  • The white crystalline substance we know of as sugar is an unnatural substance produced by industrial processes (mostly from sugar cane or sugar beets) by refining it down to pure sucrose, after stripping away all the vitamins, minerals, proteins, enzymes and other beneficial nutrients.
  • What is left is a concentrated unnatural substance which the human body is not able to handle, at least not in anywhere near the quantities that is now ingested in today's accepted lifestyle. Sugar is addictive. The average American now consumes approximately 115 lbs. of sugar per year. This is per man, woman and child.
  • Reason sugar does more damage than any other poison or drug:
    • (a) It is considered a "food" and ingested in such massive quantities, and
    • (b) The damaging effects begin early, from the day a baby is born and is fed sugar in its formula. Even mothers milk is contaminated with it if the mother eats sugar, and
    • (c) Practically 95% of people are addicted to it to some degree or other.
sugars what s what
Sugars: What´s What?

A food is likely to be high in sugar if any one of these names appears first or second in the ingredients list on your food label:

  • Brown sugar
  • Corn sweetener
  • Corn syrup
  • Dextrose
  • Fructose
  • Fruit-juice concentrate
  • Glucose
  • High-fructose corn syrup (HFCS)
  • Invert sugar
  • Lactose
  • Malt syrup
  • Maltose
  • Molasses
  • Raw sugar
  • Sucrose
  • Syrup

Side Effects

  • Weight gain
  • Headache
  • Increased appetite
  • Cancer
  • Diabetes
  • Tooth decay
  • Depression
  • Acne
  • MS
  • Lupus
  • Anxiety
  • Nausea
  • Abdominal pain
  • Moodiness
  • Fatigue
  • Rash
  • Dizziness
if you can t pronounce it do you want to eat it
If You Can't Pronounce It, Do You Want To Eat It?

Take a look at the list of ingredients from the strawberry flavoring of a milkshake served at a zip-through restaurant:

Amyl acetate, amyl butyrate, amyl valerate, anethol, anisylformate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamylisobutyrate, cinnamylvalerate, cognac essential oil, diacetyl, dipropylketone, ethyl butyrate, ethyl cinnamate, ethyl heptanoate, ethyl lactate, ethyl methylphenylglycidate, ethyl Nitrate, ethyl propionate, ethyl valerbate, heliotropin, hydroxphrenyl-2butanone(10% solution to alcohol), a-ionone, isobutyl anthranilate, isobutyl butrate, lemon essential oil, maltol, 4-methylacetophenone, methyl anthranilate, methyl benzoate, methyl cinnamate, methyl heptinecarbone, methyl naphthylketone, methyl slicylate, mint essential oil, neroli essential oil, nerolin, nerylisobulyrate, orris butter, phenethyl alcohol, sore rum ether, g-undecalctone, vanillin, and solvent3

The FDA doesn't require food manufacturers to list additives as ingredients that they consider Generally Regarded As Safe (GRAS). All the label has to say is "artificial flavor" or "artificial coloring" or (are you sitting down?) "natural".6

animal products
Animal Products:
  • There is no nutritional need for humans to eat any animal products; all of our dietary needs, even as infants and children, are best supplied by an animal-free diet. Our evolutionary ancestors were, and our closest primate relatives are, vegetarians. Human teeth and intestines are designed for eating and digesting plant foods, so it is no wonder that our major health problems can be traced to meat consumption.
  • The consumption of animal products has been conclusively linked with heart disease, cancer, diabetes, arthritis, and osteoporosis. Cholesterol (found only in animal products) and animal fat clog arteries, leading to heart attacks and strokes. A vegetarian diet can prevent 97 percent of coronary occlusions. A similar pattern is evident for breast, cervical, uterine, ovarian, prostate, and lung cancers.
animal products dairy
Animal Products: Dairy

ALL cow's milk (regular and 'organic') has 59 active hormones, scores of allergens, fat and cholesterol. These microbes are harmful (in abundance) to our GI track. The wear away our insides more quickly and allow for damaged, infected and carcinogenic cells to thrive.

  • Herbicides, pesticides, dioxins (up to 200 times the safe levels), up to 52 powerful antibiotics, blood, pus, feces, bacteria and viruses are also present in cow’s milk…and thus cow’s cheese. Each bite of hard cheese has TEN TIMES whatever was in that sip of milk... because it takes ten pounds of milk to make one pound of cheese. Each bite of ice cream has 12 times ... and every swipe of butter 21 times whatever is contained in the fat molecules in a sip of milk.
  • Calcium? Where do the COWS get calcium for their big bones? Yes... from plants! The calcium they consume from plants has a large amount of magnesium... necessary for the body to absorb and USE the calcium.
links and risks
Links and Risks
  • CANCER - Some synthetic chemicals used in the processed foods industry are known to have carcinogenic properties.
  • OBESITY - Heavily processed foods are usually higher in sugar, fat and salt, and lower in nutrients and fiber than the raw foods used to create them, making them the perfect choice if you're interested in unhealthy weight gain and water retention.
  • HEART DISEASE - Many processed foods have trans fatty acids (TFA), the dangerous type of fat you don't want in your diet. TFA's give a rise to LDL, the dangerous cholesterol, and squash HDL, the good one.
health consequences
  • Effectsbrain, nueropathways
  • GI system
  • Circulatorysystem
  • Vascular system
  • Chemicalimbalances
  • Depression
  • Dermalogicaldisorders
  • Allergies
  • Ulcers
unintended consequences
  • Deforestation
  • Riverwaste
  • Contaimination
  • Bacterialoutbreaks
  • Corporate control
  • Addiction
  • Massconsumption
  • Waste
  • Mistreatment of animals and laborers
changes in our approach
Changes In OurApproach


Why do weeat?

What do weeat?

When do youeat?


Whatis a diet?

How can wechange?

Food as activity

Food as reward

Food as punishment

Food as comfort

Food as energy

Food as nutrients

Food as filling

Food as survival

  • Try toonly shop theperimeter of thegrocerystore. Betteryet, orderfruits and vegggies, and animal productsfrom local vendors.
  • Makefreshsmoothiesinstead of buyingjuice.
  • Startsubstituting ½ with natural productstoswitchgradually.
  • Try usinglessdairy in baking and cooking.
  • Eat natural yogurt, flavororsweeten at home.
  • Prepare meals in bulk.
  • Eatfresh as often as possible…allfoods, includingdesserts.
5 things you can do to change your diet
5 things you can do to change your diet
  • Read the labels. Know where our food comes from.
  • Stop consuming soft drinks or other sweetened drinks.
  • MAKE don’t BUY food. Make sacrifices…take a stand.
  • Eat food without pesticides, organic or sustainable.
  • Meatless Monday. Stop eating meat one day a week.
  • Economic
  • Environmental
  • Health
  • Asthetic
  • Future
the magic of mexico
TheMagic Of Mexico

Leadingtheworld in organicfarming

organic in puerto vallarta mexico
Organic in Puerto Vallarta & Mexico


Organic Super-Foods





Mary’s Vegetarian

Semillas Vallarta



Agro Gourmet

Aires de Campo

questions and review

Questions and Review


making choice driven changes
Making Choice Driven Changes





  • The Food Industry
  • Links, Risks, Myths
  • The Process of Processing
  • Sugars and Flours
  • Rainbow Diet
  • Options
what s what
What’s What?

Must Haves

Think Before you Eat

  • Fresh Veggies
  • Fresh Fruit
  • Agave Nectar, Honey
  • Nuts and Beans
  • Rice and whole grains
  • Dairy (milk, cheese, ice cream)
  • Meat (chicken, pork, red meat)
  • Oils
  • Sugar
  • Pastas, white breads, corn products
  • Processed food
in the end
In the End

Read, Think, Decide for yourself