1 / 14

Rupert Murdoch and the News Ltd Paywall

Rupert Murdoch and the News Ltd Paywall. Are online readers willing to pay for news that was once free?. Liangliang ZHANG (Cathy) 3230278 Yuan YUAN (Julia) 3239273 Gangjian CHEN (Jason) 3239240. 1. 2. 3. 4. 1. Introduction. Background Info & Change in Traffics.

ham
Download Presentation

Rupert Murdoch and the News Ltd Paywall

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rupert Murdoch and the News Ltd Paywall Are online readers willing to pay for news that was once free? Liangliang ZHANG (Cathy) 3230278 Yuan YUAN (Julia) 3239273 Gangjian CHEN (Jason) 3239240

  2. 1 2 3 4 1 Introduction Background Info & Change in Traffics Debate: The way of the future • Debate: Paywall will not work Conclusion Contents

  3. Background Information • Rupert Murdoch • The News Ltd Picture from： http://news-corp-relations.blogspot.com/2011/02/intro-to-news-corp.html

  4. Background Information • Paywall Picture from: http://www.mediaweek.co.uk/news/1033341/News-Corp-prepares-launch-digital-news-aggregation-platform/

  5. Background Information Picture from:http://www.web2society.com/webtrends/the-times-paywall-is-going-to-work-%E2%80%A6-for-now-%E2%80%A6/

  6. Change in Traffic

  7. Will News Website Paywall Work?? Debate Rupert Murdoch and the News Ltd paywall Debate It is too late to start charging for newspapers online that once was free • Newspaper paywalls are the way of future • A decent Start

  8. For Picture from: http://www.colonelradioshow.co.uk/memoirs/tourettes-all-round/2010/10/

  9. For • Paywall are the way for the future journalism: • News are not news Celebrity gossip vs. well written stories • New platforms Future devices eg. iPad • Quality versus Quantity Loyal reader • Ad-funded newspaper are not sufficient

  10. Against Picture from: http://www.guardian.co.uk/commentisfree/2010/mar/26/rupert-murdoch-pathetic-paywall?INTCMP=ILCNETTXT3487

  11. Against • It is too late to put up a paywall • Customers do not have the expectation to pay since web news emerged • There are so many substitutes for online news websites • The product is not worth the price • Too little emphasis on substance • Too much time spent on entertaining and exciting readers • The loss of potential readers from entering the website • The loss of existing readers and advertisements • Both of those would switch to other websites that offer same content

  12. Conclusion • Is Rupert Murdoch’s paywall a success or a failure? OR

  13. Reference • Reference: • http://www.computeractive.co.uk/ca/pc-help/1933796/paywall-media-industry • http://www.guardian.co.uk/commentisfree/2010/mar/26/rupert-murdoch-pathetic-paywall?INTCMP=ILCNETTXT3487 • http://www.businessinsider.com/could-the-times-paywall-actually-be-successful-2010-11 • http://www.mediaweek.co.uk/news/1033341/News-Corp-prepares-launch-digital-news-aggregation-platform/ • http://www.hydrapinion.com/index.php/work/2010/03/29/4-reasons-why-the-great-paywall-of-murdoch-will-succeed • http://www.nndb.com/people/420/000023351/ • http://www.journalism.co.uk/young-journalists/september-2010-debate/why-a-paywall-is-essential-for-journalism/

  14. Thank You ! Rupert Murdoch and the News Ltd Paywall Presented by: Liangliang ZHANG (Cathy) 3230278 Yuan YUAN   (Julia)          3239273 Gangjian CHEN    (Jason) 3239240

More Related