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Building your Plan. Sneak Preview – Section 7. Learning objective: Develop a strategic plan for implementing “The Business Case for Breastfeeding” in a community. Topics: Strategies for implementing the MCHB worksite lactation resource kit Handouts:

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Sneak preview section 7
Sneak Preview – Section 7

  • Learning objective: Develop a strategic plan for implementing “The Business Case for Breastfeeding” in a community.

  • Topics: Strategies for implementing the MCHB worksite lactation resource kit

  • Handouts:

    • Handout H – “Additional Education Options”

    • Worksheets #1-4: Strategy Planning

  • Resources:

    • The Business Case for Breastfeeding

Where to go from here
Where to Go From Here

  • Select a leadership team/steering committee

    • Role: provide guidance and oversight

    • Include: SBC members and Healthy Start agency, and other key stakeholders

  • Select an implementation team

  • Build on today’s strategy planning to construct a plan; submit within 60 days

Pic funding
PIC Funding

Subcontract through HCDI: $10,000 in Participant Implementation Costs (PIC)

Other requirements for the pic funds
Other Requirements for the PIC Funds

  • Approach AT LEAST 10 businesses (per SBC) to introduce The Business Case for Breastfeeding and encourage them to implement lactation programs

  • Provide at least 1 additional educational event

  • Participate in monthly teleconference calls and other communications

  • Complete required documentation, forms, reports, and plans

Components to your plan
Components to your Plan

  • 1st Deliverable: Strategic Plan

    • Begins during training event

    • Review recommendations from planning groups

    • Includes info on businesses to outreach, who will make the outreach visits, and how the outreach will help address identified needs in the community/’state

    • Include partners who will help

Outreach with worksites
Outreach with Worksites

  • Options to consider:

    • Recognition program

    • “Mini grants” to jump start the effort

    • Select outreach workers who are skilled and knowledgeable about business issues

    • Select “low hanging fruit” for quick success

    • Attend business meetings/conferences

    • Engage the Chamber of Commerce and service organizations that already work with businesses

    • Reach out to labor unions and other groups that address employee concerns

    • Develop a community “Resource Guide” for businesses

Allowable expenses for worksite outreach
Allowable Expenses for Worksite Outreach

  • Recognition program promotional materials, plaques, certificates, etc.

  • Mini grants for lactation room start-up costs

  • Stipends to potential outreach workers

  • Travel expenses to the businesses

  • Printing costs for community resource guide

  • NOT allowable: food for meetings or recognition ceremonies

Educational events
Educational Events

  • Handout H: “Additional Education Options”

  • Options to consider:

    • Training in another part of your state to extend your reach

    • Presentations before Chamber, Rotary, Kiwanis, or other business group (Module 9)

    • Workshop at a WIC, breastfeeding, or other health related conference (Modules 1-3)

    • Training forservice providers to new families(WIC staff, childbirth educators, Early Head Start, Visiting Nurses, La Leche League Leaders, etc.) (Module 5)

    • Workshops for childcare centers and other related groups (Modules 3 and 5 and related resources)

Allowable expenses for education events
Allowable Expenses for Education Events

  • Invitations and mailing costs

  • Continuing education application fees

  • Facility fees

  • Audio-visual expenses

  • Travel expenses for trainers

  • Reproducing curriculum materials

  • Training props and supplies

  • Follow-up evaluation

  • NOT allowable: food for training events

Project promotion
Project Promotion

Options to Consider:

Company employee health fair exhibits

Presentations, exhibits, and/or poster presentations

SHRM and other business related conferences/meetings

WIC conferences

Breastfeeding conferences

State insurance company annual meetings

Presentations at Chamber, Rotary, and other events

Media – press releases, interviews, ribbon-cutting events

Allowable expenses for promotion
Allowable Expenses for Promotion

  • Production of exhibit displays

  • Materials (beyond the Resource Guide) such as community contacts and resources

  • Conference registration and exhibit fees

  • Travel fees associated with providing speakers/presenters

  • Poster and handouts for conference poster session

  • NOT allowable:

Related activities
Related Activities

  • Provide information to childcare centers

  • Conduct tracking/evaluation of the impact of your efforts

Tracking and evaluation
Tracking and Evaluation

Trainings conducted, attendance, evaluations

Businesses contacted and follow-up

Results of contacts, concerns, lessons learned, and opportunities

Changes in businesses (using USBC checklist)

Qualitative satisfaction data (See Folder #3, “Tool Kit” for feedback forms)

Breastfeeding duration and exclusivity rates- long term

Collaboration partnerships

Continue collaboration between Healthy Start and state/local breastfeeding coalitions

Recruit existing partners from both organizations

Expand to new partners

Potential partners:


Government agencies

Healthcare related organizations

Business organizations


Worksite wellness councils

Labor unions

Chambers of commerce

Technical assistance from hcdi and every mother
Technical Assistancefrom HCDI and Every Mother

Monthly group teleconferences for 1 year

Individual teleconferences as requested

Ongoing assistance via email and phone

Toll-free telephone line: 1-866-435-4808

Web site assistance:

Limited on-site visits

Additional resources
Additional Resources

Project web cast

Office on Women’s Health

National Business Group on Health

United States Breastfeeding Committee

Centers for Disease Control

ILCA “Employer Directory”

See the “Resource Guide” in Folder #3, “Tool Kit,”

for comprehensive list of helpful resources

Project webcast
Project Webcast

“The Business Case for Breastfeeding”

1-hour webcast

Topics: overview of the project and strategies for using The Business Case for Breastfeeding worksite lactation resource kit

Archived at

General instructions
General Instructions

  • Worksheet #1: General Planning

  • Worksheet #2: Worksites to Target

  • Worksheet #3: Addressing Worksite Challenges

  • Worksheet #4: Outreach Plan