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DCS-5635/5605 Wireless N / Wired H.264 PTZ Network Camera Sales guide

DCS-5635/5605 Wireless N / Wired H.264 PTZ Network Camera Sales guide. Guidelines. Market Opportunity Positioning Highlights Benefit to adopt this product Product Application Guide lines H.264 compression New Features Competitive Comparison & Analysis

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DCS-5635/5605 Wireless N / Wired H.264 PTZ Network Camera Sales guide

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  1. DCS-5635/5605Wireless N / WiredH.264 PTZ Network Camera Sales guide

  2. Guidelines • Market Opportunity • Positioning Highlights • Benefit to adopt this product • Product Application Guidelines • H.264 compression • New Features • Competitive Comparison & Analysis • Product Position/Main Competitors • Key Comparison

  3. DCS-5605/5635Positioning Highlights-1 • Why should we develop this model for the business product line： • People wants to have a high quality video • People wants to extend a point of view • People wants to see the clearly video in the dark environment • People wants to save the storage space and reduce the network bandwidth • People wants to have a environment without Ethernet cable • People wants to monitor the video stream by mobile device. • People wants to use the firm product with strong mechanical design

  4. DCS-5605/5635Positioning Highlights-2 • What functions can we content with user’s demand： • Technology of image quality (De-interlace, De-noise) • Extensive scope monitor (Motorized PTZ) • Security in low lux environment (ICR) • New technical of compression. (H.264) • Technology of wide area wireless connection (802.11 n) • Multi-protocol of stream supply for mobile device (3GPP) • Improvement of mechanical design (Motor, Gear, Bearing)

  5. DCS-5605/5635 Brief introduction • Target market and user： • Security of supermarket and convenience store • Kindergarten for remote watching • Club and dance hall monitor • Plaza in building viewing • Surveillance of prisons, schools, banks, warehouse,offices and retail stores • Rest home for sons and daughters remote viewing • Baby room for parents 24H watching

  6. DCS-5605/5635 Business Analysis-1 • Model Description： DCS-5605/DCS-5635 is a high performance 10X optical zoom camera for professional surveillance and remote monitoring. It combines a high quality color camera with the flexibility of remote pan/tilt/zoom through operator control. H.264 can reduce the size of video stream around 80% compared with the Motion JPEG and as much as 50% than MPEG4. Thus less network bandwidth and storage space are required. And used the wireless 802.11n module for the high speed connection and wide coverage.

  7. DCS-5605/5635 Business Analysis-2 • Selling Point： • Pan and tilt camera with 10x optical zoom and auto focus • Multiple H.264,Motion JPEG and MPEG-4 streams simultaneous allows systems to be optimized for both image quality and bandwidth-efficiency. • Support ICR • 802.11n wireless connectivity (DCS-5635 only) • Micro SD card slot for front-end storage • WPS support (DCS-5635 only) • 3GPP mobile surveillance • DI / DO interface

  8. DCS-5605/5635 Mpeg4, Mjpeg, H.264 1 802.11 n (DCS-5635) 2 10 X optical zoom 3 ICR + Auto IRIS 4 Micro SD 5 DCS-6620/6620G Mpeg4, Mjpeg selectable 1 802.11 g (DCS-6620G) 2 10 X optical zoom 3 Auto IRIS 4 Portfolio – PTZ network camera Feature P r i c e

  9. Comparison list

  10. DCS-6620/6602G image quality

  11. DCS-5605/5635 image quality

  12. Mechanical design enhancement-1

  13. Brass gear + ball bearing motor design: High life span Module assembly : Transmission of torque is stable. Gear + ball bearing + Needle bearing design : High life-span and reliability Mechanical design enhancement-2

  14. Product Application Guidelines

  15. H.264 • H.264, also known as MPEG-4 part 10/AVC, is the latest MPEG video compression standard. Without affecting image quality, H.264 can reduce the size of a digital video file by more than 80% as compared with motion JPEG format, and by more than 50% as compared with MPEG-4 standard. • H.264 delivers excellent video quality across an entire bandwidth spectrum from 3G to HD and everything in between (from 40 Kbps to upwards of 10 Mbps). • The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods. • The highly efficient compression technology of H.264 is expected to support the adaptation of higher performance network cameras such as megapixel camera. MPEG-2 MPEG-4 H.264

  16. Compression Format Comparison

  17. Internet Multiple Profiles triple Codec Triple Codec & Multiple profiles Support H.264 MPEG4 & MJPEG and up to 4 multiple profiles simultaneously. Mail Server Notebook/PC DDNS Server Gateway ADSL/Cable modem Profile 1 VGA, H.264, 30FPS AP router GSM/ GPRS/ 3GPP Profile 3 QQVGA, MPEG4, 10FPS PC 1 Profile 2 Cellular / PDA Monitor/Watch TV QVGA, MJPEG, 15FPS NAS (Storage)

  18. Sensors respond to both visible light and infrared light White balance algorithm will be affected by the infrared Image have color problem in strong IR light environment Remove IR-cut filter in night time will get best results True day and night But more expensive ICR Lens Module Without ICR With ICR New features of Day & Night solution - ICR • Problem of dual band coating • ICR (IR-Cut Removable) Lens

  19. Micro SD card management/Continually trigger recording Scheduled auto patrol Private mask support Support multiple e-mail receivers Motion detection area setting for Non-IE browser Support multi-casting HTTPS support Uploading to Youtube and Twitter (2010/Q1/E) Event handling re-design / Scheduled event detection / Video clip support (2010/Q2/E) New features list

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