Gerry BrandonEntrepreneurs Are always looking for money. Get over it!!!
Serial Entrepreneur • Raised €20 million (over 10 years) • Constant Fund Raising • 400+ Investors before IPO • Alltracel sold for €32m in 2008
“I have a great business idea but I don’t have any money” Who Cares?...
“I need a way to get in front of good investors…” To Say What? Get to the back of the Queue!
Fund raising rules • 1. Preparation • “facebook” • 300 million = break even • 2. Refer to Rule 1
“One Man Band” You can’t do it alone Complementary Skills in a Team
“But I need money to be able to afford anyone else coming in with me….” • Not true! You need people before cash
“HOW WILLOUR PRODUCT ENHANCE THE CUSTOMER EXPERIENCE IN A WAY THAT WILL IMPLEMENT ‘DRAMATIC DIFFERENCES’ (not incremental) FROM ANY COMPETITOR SO THAT WE CAN • CAPTURE CUSTOMERS, • BUILDOUR BRAND…. • AND GENERATE ‘HIGH GROWTH’ ?”
Tell a story so compelling that listeners are hooked from the first 10 seconds….
Eplixo Video conference on your mobile phone with 7 people for a fraction of the cost of a mobile call using SMS SMS
Convince them in the first 2 minutes Elevator Pitch
Things an investor wants to know…? • What’s in it for them? • How much could they lose? • Who are you?
Good Investors • Management • Sweat equity, deferred income • Mutual Partners • Microsoft BizSpark • News Media
Good Investors • Universities • Lawyers, Accountants • Public Relations • Enterprise Ireland • Venture Capital
Eplixo Talk to me about what your company can do for mine and what our technology can do for yours SMS Tel: +353 1 44 33 402 firstname.lastname@example.org