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Integrated Broadcast-Broadband (IBB) Systems - Enhanced Content Delivery Systems in Collaboration with IP-. Presenter: Yushi TORIGOE Director, Planning and International Affairs Department ARIB. Highlight of Current Activities. Integrated Broadcast-Broadband (IBB) Systems are emerged

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Integrated Broadcast-Broadband (IBB) Systems- Enhanced Content Delivery Systems in Collaboration with IP-

Presenter: Yushi TORIGOE

Director, Planning and International Affairs Department


highlight of current activities
Highlight of Current Activities
  • Integrated Broadcast-Broadband (IBB) Systems are emerged
    • IBB Systems are discussed in ITU-R / ITU-T
  • Hybridcast is an IBB system developed in Japan
    • Standard specifications for Hybridcast has been completed at ARIB & IPTV-Forum Japan
    • Hybridcast enhances broadcast services by simultaneous use of Internet content
    • Hybridcast is using HTML5
    • Hybridcast service will start soon
strategic direction 1 2
Strategic Direction (1/2)
  • Realize attractive Hybridcast Services
    • Use of a HTML5 application associated with broadcasting
    • Synchronized presentation of main program and Internet content
    • Use of big screen (TV) and second screen (smart phones or tablets)


Service Provider


Service Provider

Web Service

Web service

Broadcasting content

Broadcasting content

Program related



Main program



Data for apps.

Just switching each content on TV

Mush up both content on each screen

Second screen


Conventional connected TV


strategic direction 2 2
Strategic Direction (2/2)
  • Provide safe information to viewers
    • When disaster occurs, emergency warnings form broadcasting are given priority on receivers
  • Provide reliable and secure information to viewers
    • Keep off unintended behavior from malicious activities
  • Provide new business opportunities
    • For broadcasters, network operators, service providers, content providers and manufacturers
  • Preservation of content integrity for protecting rights holders from unlawful activities
  • Effective production of various program related content for broadcasters
  • Introduction of accurate cross-stream synchronization
next steps actions
Next Steps / Actions
  • Early establishment of world standard for IBB systems
  • Collaboration with network operators to allow concentration of viewers’ access to program related content
proposed resolution
Proposed Resolution
  • It is proposed to add the following sentences to the present resolution:


e) that technologies for newly emerged integrated broadcast-broadband (IBB) systems could be of value to enrich IPTV services further.


- also encourage the exchange of information on enhanced content delivery systems in collaboration with IP for IBB systems.

system concept of hybridcast
System concept of Hybridcast

Big Screen

(high-quality, enjoy together)


(simultaneity, high-quality, high-reliability)

Enriched & enhanced

program viewing


Broadcast program

backward compatibility

Broadcasters can use both channels & know how program works


Application execution

Provides services in conjunction with broadcasting


The cloud

Service Provider (incl. non-broadcasters)




Device linkage

Communications network

(responds to viewers’ request)

Small Screen

(Portable, Personal)

examples of application for hybridcast
Examples of Application for Hybridcast

Recommend related VOD contents

“Second-Screen” as a smart controller and an additional display

Support for disaster

(View remote camera picture)

Multi-view camera

CG-based Sign Language with Synchronous Technology