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INDIA- The Content Distribution Market …. Focus on Indian Film Industry…. Over 55% young population Of under 30 years!!. Indian Demographics- Population & Income. Media and Entertainment – The India story. Media and Entertainment – The India story. Update on Indian Film Industry.

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india the content distribution market

INDIA- The Content Distribution Market …

Focus on Indian Film Industry…..

update on indian film industry
Update on Indian Film Industry
  • The Indian film industry produces around 1,050 films and sells around 4 billion movie tickets, each year.
  • In 2008, the size of the Indian film industry was estimated to be USD 2.58 billion.
  • While the domestic box office collections contributed as much as 60%, the home entertainment contributed a mere 6% to the total revenues, which is significantly lower as compared to developed countries.
  • US Example:
    • There were 610 film releases and a total of 1.4 billion tickets sold in 2008.
    • In the same year, the revenues from the film industry were around USD35 billion, of which the domestic box office contributed 28% and the largest share of 54% came from the home entertainment segment.(E&Y,Apr-2009)
india c s market future forecast
India C&S Market Future Forecast
  • Source: Media Partners Asia Report 2007
size of indian film industry revenues
Size of Indian Film Industry -Revenues

Indian film industry expected to grow at CAGR of 11.2% over next 5 years

[compared to over 15% CAGR growth before economic downturn]

Current size of Indian film industry estimated around Rs 109.2 billion in 2008 which is expected to grow at a CAGR of 12.2% to reach Rs168.6 billion by 2013.

Source: KPMG-FICCI report 2009

key characteristics of indian film industry
Key characteristics of Indian Film Industry
  • Indian film industry is dominated by individual directors and local theatre owners
  • Film production in India is characterized by the presence of large number of small privately held, family‐owned production houses
  • Highly fragmented distribution segment
  • The country is geographically divided into six territories. There are usually 50‐75 distributors for each territory, while only 8‐10 distributors operate on an all‐India basis. Distributors generally sell rights to sub‐distributors who cover certain sections in a territory
  • Major impact of digitalization of film prints leading to increase of number of prints in market on the first day of a movie
  • The industry had been deriving approximately 75% of its revenues from domestic box‐office ticket sales but over the years this is expected to fall in the range of 60%, while the rest will come from sale of overseas rights , sale of cable and satellite television rights, home video sales, music sales and in‐cinema product placements
  • Foreign direct investment (FDI) of 100% is permitted in all film‐related activities such as film financing, production, distribution, exhibition and marketing
key factors in the film industry impacting the future
Key factors in the film industry impacting the future
  • Corporatization of the industry
  • Growth in multiplexes
  • Digital cinema
  • Increasing collections from overseas market
  • Co‐production
  • Improved models of financing films
  • High Growth in home video market
  • Increase in marketing spends
  • India is in talks with several countries for treaties and agreements in the domain of entertainment and media
  • Varied unique subjects
  • Foreign films in India
  • Market for niche and Hollywood content
  • Improved State of Art post production facilities
the media companies of hinduja group




May 2009

the hinduja group introduction
The Hinduja Group : Introduction
  • One of India’s premier transnational conglomerates
  • Been in existence for over 90 years
  • Present in 10 business sectors
  • Present in 32 countries
  • Employs over 35,000 personnel
  • Major Companies Listed in Stock Exchanges -India
  • Turnover of the Group is several billion dollars
the hinduja group
The Hinduja Group

Founder- Parmanand D Hinduja

Guiding Principles of the GROUP

Work to Give

“My dharma (duty)

is to work, so I can give”

Word is a


Act Local;

Think Global


for Growth




business activities
Business Activities







Philanthropic Activities


Worldwide Locations

Hinduja Group in India has a national footprint reaching to over 6 million people through

customers, cable operators, employees, dealers, branches and suppliers of it’s companies

Major Centres and Establishments :

Europe : London, Paris, Geneva, Moscow, Spain

United States : New York, Washington

India : Mumbai, Delhi, Chennai, Bangalore, Hyderabad

Middle East : Tehran, UAE, Saudi Arabia

South East Asia : China, Philippines, Jakarta

Africa : Johannesburg, Cairo, Mauritius

S. America : Argentina (Buenos Aires)

hinduja group overview
Hinduja Group – Overview

Media &




& Finance

Hinduja Bank (Switzerland) Ltd



Chemical & Agricultural Business

Project Development



  • The Financial Services Group operates amongst the leading banks in Switzerland and India with specialization in Corporate, Retail, Private Banking, Trust Services and Merchant Banking
  • The Global Investments Group has eight investment divisions. Each of these, in turn, has individual companies within the defined area of business.
about us in films
About us…. In Films…
  • A glorious chapter in the history of Indian Cinema, a chapter scripted in the early years by Hinduja Group’s initiative to finance, trade and distribute movies globally
  • The group tapped and exploited its role as a distributor of Indian films in both traditional and non-traditional territories. Realizing its role as the cultural ambassador of India, the Hinduja Group set up Ashoka Co. Ltd. In Iran in 1958
  • The first Indian movies to hit the Iranian screens were Raj Kapoor’s Shri 420 and the Dev Anand’s Baazi. In less than a year, the group set up offices in Istanbul, Egypt, Bangkok, Tel Aviv, Beirut, Jordan, London, Singapore, Jakarta, Mauritius, Madagascar to name a few
  • Ever the trend-setter, the Hinduja group broke new grounds by adding value to these movies in the form of dubbing, sub-titling, etc. The group formed a number of joint ventures with leading distributors globally to enhance the reach of Indian cinema into the hearts of millions around the world
  • Over the years, the Hinduja group associated with the leading Indian film makers to from partnership that heralded some of the greatest hits to ever hit the Indian screens. These movies would then transgress geographical boundaries thanks to the extensive distribution network of this group
  • Today Group’s Media Businesses are metamorphosed into “IndusInd Media &Communications Limited” (IMCL), an integrated media power house with service offerings in the content, access and commerce segments directly and through its various subsidiaries.
the market what has changed

Historical Challenges


  • Under-declaration
  • Last mile control
  • Collection
  • Funding & Exit Strategies
  • Addressability is a reality now .Solves the problem of under-declaration through the government order that forced the upgradation of networks & purchase of over 3 million boxes by the MSOs
  • Digital migration & DTH competition are destabilizing forces to the LCO monopoly. These forces will shift the balance of power in favor of the MSO
  • In an addressable environment the utilization of a prepaid model will eliminate delinquent accounts. This model is a success
  • An exponential increase in the number and types of institutional investors interested in India and the switch from traditional asset backed lending to financing secured by cash flow.
The Market: What has changed
the india content distribution opportunity
The India Content Distribution Opportunity
  • Market and Legislation have changed to enable broadcasters to exploit content in an organized and transparent manner
  • Legacy issues of under -declaration of subscribers, income leakage, lack of bandwidth, piracy would soon disappear
  • Deployment of Digital set Top Boxes, DTH, IPTV etc offers an opportunity for offering niche/ customized channels to a large and young population
  • STBs would pave for services such as Pay per View, Video on demand etc enabling the broadcasters , film companies and studios to exploit library and fresh content
indusind media communications a hinduja ventures company restructured
IndusInd Media & Communications- A Hinduja Ventures Company- (Restructured)





Hinduja Group


Hinduja Ventures

Real Estate, Cash,

Media, New Ventures

IndusInd Media and Communications Ltd. (IMCL)

(Cable TV, Movie Channel, Broadband Internet)


(Planet E Shop,-Shop 24/7-USN, UMN Networks)

New Networks

indusind media communications limited imcl effective shareholding pattern imcl
IndusInd Media & Communications Limited (IMCL) Effective Shareholding Pattern: IMCL



Hinduja Venture’s effective stake in IMCL:

59% plus 51% of Grant’s 6 % Stake = 63%

imcl divisions and businesses
IMCL: Divisions and Businesses


Cable TV





Movie Library Licencing

Internet on cable

Analog Cable

Hindi Movie Channel

VOIP/Internet Telephony

Premium Channel

Digital Cable

Foreign Channels Aggregation

Planet E Shop Holdings India Ltd.( Associate)

imcl platform utilises best technology from global leaders
IMCL Platform utilises best technology from global leaders

Subscriber Management System


IMCL has invested in developing a strong technical foundation partnering with global cable TV and convergence leaders like Magna Quest, NAGRAVISION, Motorola etc. which provides them a differentiator in quality and scalability of operations

CAS System

Set top Boxes

Other technology partners

imcl incablenet today assets
IMCL ( Incablenet)Today: Assets

Pioneer and leading multi-system Cable & Broadband operator in India

Present in 24 cities, of which 15 are main cities , 5 are neighborhood satellite cities including new expansions in 8 cities. In key cities - over 40% market share .

Only MSO to have extensive intra-city fiber networks

6,300 km of trunk and access HFC networks—80% of which is 2-way enabled

Digital systems implemented in 11 cities and STB box roll out commenced

Over 1000 employees

2,400 affiliated local cable operators—LCO

LCO averages 6 employees = effective service network 14,440

Infrastructure in Place:

imcl geography
IMCL – Geography

Network Spread :

24 centres, out of which 15 are main cities

12 digital Cable cities : Mumbai, Delhi,Bangalore,Thane,Navi Mumbai,NOIDA,Ahmedabad, Vadodra, Belgaum, Nagpur,Sholapur and Kolhapur

Estimated subscribers in analogue : over 6.5 million homes

Digital Cable subscribers: around 300,000 , Exponential growth expected when regulations are implemented



















Main Cities



New Cities


Satellite Cities


14 Broadband cities


imcl today assets
IMCL Today: Assets

We own and operate our own head-ends

We have the largest number of employees

We have our own technical and field staff

We design and implement our own plant

Only MSO with fiber optic infrastructure in our locations

We operate out of one head with redundancy in almost all locations

Our Differentiators:

content tv channels
Content – TV channels
  • MOVIE and Thematic In House CHANNELS:
  • CVO, the number 1, premier Cable Movie Channel, over 1000 titles
    • CVO’s Movie library can be utilized for Digital Cable through PPV
  • Indigital Premium Movie channel , which is ad free
  • Indigital Music channel ( ad free)
  • Indigital Classic Movies Channel ( ad free)
  • Multiple Thematic Movie Channels
  • IMCL associate (PESHIL) receives permission for down linking Foreign channels
  • Satellite Channels with exclusive tie ups for Marketing and Distribution in INDIA
    • ARIRANG TV ( Global English language, Korean Channel)
    • MIRACLENET ( English Language Spiritual Channel of USA )
    • Radio RNW ( Radio Netherlands) tie up for “Indigital”
    • Tie ups and at advanced discussions with more International TV channels and Content Groups
content rights
Content - Rights

Negative Rights - 29 Movies ( including the following):

Baghbaan- Amitabh/Hema


Pitaah- SanjayDutt/Jackie Shroff

Mard/Coolie/Naseeb/Toofan- Amitabh

Asia Satellite Rights- 22 Movies

Cable Rights ( India)- 1000 Movies

Premium Channel

content film financing movie production jvs
Content-Film Financing ,Movie Production/ JVs-

Film Financing of select movies

IMCL in association with “Serendipity Films” ( Of “Being Cyrus” Fame) has commissioned a New Movie – “Teen Patti”

Starring: Amitabh Bachchan , Sir Ben Kingsley and Madhavan

Expected Release : July- 2009

In dialogue with other Directors / Production Houses for new Projects

Co- Production and JV’s with Studios

Digital Cinema Distribution opportunities- Satellite based, Broadband based for National and International

regulatory trai s recent recommendations on restructuring of cable industry
Regulatory- TRAI’s Recent recommendations on Restructuring of Cable Industry

Greater emphasis laid on network digitization, increased addressability and to encourage voluntary CAS

Incentives prescribed to Multi System Operators (MSOs) to introduce total digitized networks

The registration for cable TV operator to be replaced by a comprehensive and supportive licensing framework

Separate licensing frameworks for Cable TV operators (LCOs) and Multi System Operators (MSOs)

Eligibility criterion made specific to identify the entities who can act as LCOs and MSOs

Option and flexibility to choose Service area given both to LCOs and MSOs

what media group can provide
What Media Group can Provide
  • Full Management of TV Channels ( uplinked from Abroad) ,including exclusive rights for Distribution and Marketing in India
  • Niche Program Contents for Digital Video (PPV) or utilisation in any video digital channel of Media Distribution Company
  • Feature Films, Documentaries and other content aggregation for digital distribution
  • Distribution of Indian Content in International Markets
  • Co-production of Movies National/International
  • Tie ups for Main line Distribution of Indian Films overseas with various Studios/Sales Agents/Distributors

Other Innovative Opportunities in Digital Cable,IPTV platform - India

  • Server based city specific channels in India with content aggregation in Digital Cable platform
  • Events and live contents, location wise
  • New Movies and niche content which can be utilized in digital platforms of Cable, IPTV, Mobile TV
why partner with imcl
Why Partner with IMCL
  • We can offer full solution through the use of our platform.
  • Guaranteed wide distribution through a well respected distribution player
    • Guaranteed distribution with IMC on our digital tier.
    • Packaging options in analogue and digital distribution.
    • Nationwide distribution to all platforms ( e.g.: Cable, Terrestrial, DTH, IPTV, Mobile etc) through Content aggregation Company/Division
  • Providing an easy access of new channels, new movies and niche contents to the Indian market by providing ready made solutions
  • Provide statistical information on all digital distribution
  • Provide an on-the-ground marketing force to maximize distribution
  • Provide ongoing compliance and information for channels and contents regarding all changes and developments
  • Liaisoning and coordinating with all Government and Regulatory bodies

The best value proposition for operating in the Indian marketplace

film distribution key success parameters hinduja media group strategy
Film Distribution – Key Success ParametersHinduja Media Group Strategy

Maximize Returns from the Satellite Market:

  • With the spurt in the number of Television channels, there is an increase in demand for movie content
  • Players can take advantage of this situation and enter into innovative arrangements with the channels. PPV’s ,VoDs,PVR’s are all possible in digital addressable systems
  • Digital Cable with addressability has options for launching films citywise and regional /segment wise
  • Instead of sale of satellite rights for a specific period, companies can enter into revenue arrangements based on number of screenings with satellite channels
  • This way the players need not get tied up for a specific number of years and also can sell these rights to multiple number of channels.
film distribution key success parameters hinduja media group strategy1
Film Distribution – Key Success ParametersHinduja Media Group Strategy

Focus on Innovative marketing and packaging of content :

  • Today the theatrical windows in India are being greatly compressed
  • It has now become imperative to package ones product innovatively that could get the audience into the theaters in the opening week itself and sustain it self post that with word of mouth and second rung of promotional activity
  • In today’s age of clutter, it is as important to package and present your product cleverly as much as focusing on the right content
  • Companies need to focus on maximizing their revenue from alternate revenue streams ,mainly on the addressable digital TV distribution stream
  • With the Video on Demand services on Digital Cable, DTH and IPTV expected to pick up in future, players need to build up a strong and diverse content library to capitalize on content demand as well as mitigate their risks.